Glu Readies For IPO
Poster: Aron Schatz
Posted on December 21, 2006 at 9:46:47 PM
The new casual gamer market is exploding! Everyone is trying for this new market. Too bad that companies just don't get it.
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Casual games refers to a category of software-based entertainment that includes word and puzzle games, board games, and even some classic arcade titles. While not new, the casual-games industry is enjoying a renaissance driven by advertising dollars and the use of mobile devices. Because casual games tend to be small and have minimal processing needs, they're ideal for cell phones.
"Casual games hit the sweet spot in mobile gaming," said Seamus McAteer, a senior analyst for M:Metrics. "And Glu Mobile has succeeded in building its share in the market based on a strong portfolio of titles and some savvy acquisitions."