Rummel Matratzen Quickly Creates iPad App with Magic Application Platform to Boost Efficiency of its Sales Team
Poster: SySAdmin
Posted on September 3, 2013 at 3:42:01 AM
Rummel Matratzen Quickly Creates iPad App with Magic Application Platform to Boost Efficiency of its Sales Team
OR YEHUDA, Israel, September 3, 2013 /PRNewswire/ --
Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC [http://www.nasdaq.com/symbol/mgic ]), a global provider of software
platforms [http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that Rummel Matratzen has used the Magic xpa Application Platform to create and
deploy an iPad app for its sales team. The iPad app increases efficiency of the sales team
by providing a single point of access to information the sales team needs to efficiently
manage customer meetings.
A sales person can open Rummel Matratzen's iPad app and have all information,
including customer and payment history, order status, sales documentation and return
status, available in real-time at the touch of a button. The application is
bi-directional, so that sales can also upload contracts and pictures, document returns,
and make notes of customer feedback and ideas while on the road.
"It was important for us to reduce the number of programs, media and techniques our
sales people needed to access and search in order to conduct customer meetings wherever
and whenever necessary. This new iPad app enables our sales team to concentrate on the
customer relationship rather than finding information," said Helmut Haag, Head of IT at
Rummel Matratzen. "We were already using Magic for our internal sales portal desktop app,
thus we were able to create the iPad app with just 20% of the effort required for the
previous deployment."
"There is no escaping the need for enterprise mobility. A growing number of customers,
like Rummel Matratzen, are leveraging their existing Magic application platform to easily
create mobile enterprise applications. Magic xpa enables users to create mobile
applications for all leading mobile operating systems (iOS, Android, BlackBerry, Windows
Mobile) and devices (smartphones and tablets) with a single development effort. In
addition to Magic's application platform and their existing resources, all Rummel
Matratzen needed to deploy the native iPad app was an Apple computer and an iOS developer
account," said, Stephan Romeder, General Manager for Magic Software Germany, Austria and
Switzerland.
About Rummel Matratzen
Rummel Matratzen has been leading supplier of high-quality environmentally-friendly
mattresses and slat bases for 60 years. Rummel Matratzen employs a combination of modern
equipment, custom hand-crafted processes and innovative materials to help its customers
enjoy the most restful and comfortable sleep possible. The company continuously advances
its products by adopting new ideas and innovative materials that assure restorative sleep.
All Rummel Matratzen sleep products are made in Germany and all inputs are tested to
ensure that they are free of harmful substances. The company works with suppliers that are
similarly committed to environmentally friendly, sustainable production.
For more information, visit http://www.rummel-matratzen.de
About Magic Software Enterprises
Magic Software Enterprises
[http://www.magicsoftware.com/investor-relations?utm_source=pr ] (NASDAQ: MGIC
[http://www.magicsoftware.com/investor-relations?utm_source=pr ]) empowers customers and
partners around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.
For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].
Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's most recent annual
report and other filings with the Securities and Exchange Commission.
Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.
Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.
Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com
Magic Software Enterprises Ltd
OR YEHUDA, Israel, September 3, 2013 /PRNewswire/ --
Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC [http://www.nasdaq.com/symbol/mgic ]), a global provider of software
platforms [http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that Rummel Matratzen has used the Magic xpa Application Platform to create and
deploy an iPad app for its sales team. The iPad app increases efficiency of the sales team
by providing a single point of access to information the sales team needs to efficiently
manage customer meetings.
A sales person can open Rummel Matratzen's iPad app and have all information,
including customer and payment history, order status, sales documentation and return
status, available in real-time at the touch of a button. The application is
bi-directional, so that sales can also upload contracts and pictures, document returns,
and make notes of customer feedback and ideas while on the road.
"It was important for us to reduce the number of programs, media and techniques our
sales people needed to access and search in order to conduct customer meetings wherever
and whenever necessary. This new iPad app enables our sales team to concentrate on the
customer relationship rather than finding information," said Helmut Haag, Head of IT at
Rummel Matratzen. "We were already using Magic for our internal sales portal desktop app,
thus we were able to create the iPad app with just 20% of the effort required for the
previous deployment."
"There is no escaping the need for enterprise mobility. A growing number of customers,
like Rummel Matratzen, are leveraging their existing Magic application platform to easily
create mobile enterprise applications. Magic xpa enables users to create mobile
applications for all leading mobile operating systems (iOS, Android, BlackBerry, Windows
Mobile) and devices (smartphones and tablets) with a single development effort. In
addition to Magic's application platform and their existing resources, all Rummel
Matratzen needed to deploy the native iPad app was an Apple computer and an iOS developer
account," said, Stephan Romeder, General Manager for Magic Software Germany, Austria and
Switzerland.
About Rummel Matratzen
Rummel Matratzen has been leading supplier of high-quality environmentally-friendly
mattresses and slat bases for 60 years. Rummel Matratzen employs a combination of modern
equipment, custom hand-crafted processes and innovative materials to help its customers
enjoy the most restful and comfortable sleep possible. The company continuously advances
its products by adopting new ideas and innovative materials that assure restorative sleep.
All Rummel Matratzen sleep products are made in Germany and all inputs are tested to
ensure that they are free of harmful substances. The company works with suppliers that are
similarly committed to environmentally friendly, sustainable production.
For more information, visit http://www.rummel-matratzen.de
About Magic Software Enterprises
Magic Software Enterprises
[http://www.magicsoftware.com/investor-relations?utm_source=pr ] (NASDAQ: MGIC
[http://www.magicsoftware.com/investor-relations?utm_source=pr ]) empowers customers and
partners around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.
For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].
Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's most recent annual
report and other filings with the Securities and Exchange Commission.
Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.
Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.
Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com
Magic Software Enterprises Ltd