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Switzerland Tourism Launches a New Free App 'Make My Switzerland' to Make City Breaks Truly Authentic
LONDON, September 10, 2013 /PRNewswire/ --
Ever wondered what it would be like to really see a city through a local's eyes? Well,
now you can.
(Photo:
http://photos.prnewswire.com/prnh/20130910/638543 )
Make My Switzerland, the new app from Switzerland Tourism sidesteps the tourist traps
to take you straight to the heart of a city and the locals who live and breathe it. This
hands-on app is packed with expert advice, insider tips and recommendations from 30
on-the-ground ambassadors, from DJs to fashion designers, personal shoppers to
party-loving students. So whether you want to plug into the local clubbing scene in Basel,
swim in a former brewery in Zu rich, or scout out designers on the cutting edge of cool
in Lucerne, this is one app you won't want to be without on your next Swiss city break.
An app for every mood and moment
At the touch of a cross, you can choose your mood, be it active, social, cultural or
stylish. Or let the app inspire you with its random mood selection. If you'd rather search
by location, use the 'city selector' and interactive maps to zoom in on a hand-picked
selection of places in one of seven key cities: Zu rich, Bern, Geneva, Basel, Lausanne,
Lucerne and Lugano. The perfect espresso, the best lake view, creative cocktails at an
urban beach - it's all here for the browsing.
Find out more about the app on http://www.makemyswitzerland.com or download it
straight to your iPhone
[https://itunes.apple.com/us/app/make-my-switzerland/id665137763?ls=1&mt=8 ] or Android
[https://play.google.com/store/apps/details?id=com.elinext.swisscities ] device.
Win back your Swiss holiday
For a chance to win back your holiday to Switzerland, simply use the app when you are
there. You'll automatically be entered into a prize draw to win back the value of your
Swiss city break (T&C apply). And the more you use it, the more chance you stand of
winning. Plus when you use the app and share it with your friends and followers on
Facebook and Twitter, you'll unlock fantastic money-saving rewards that range from
discounts off SWISS flights to Expedia hotel savings and free Swisscom Pocket Connect
(mobile hotspot device), as well as bonuses like free city tours and public transport.
FURTHER MEDIA INFORMATION
Please contact Marcelline Kuonen, Switzerland Tourism, 30 Bedford Street, London WC2E
9ED
Phone +44(0)20-7845-7688, mobile +44(0)77-8842-0842
E-mail marcelline.kuonen@switzerland.com
http://www.MySwitzerland.com
Photo:
http://photos.prnewswire.com/prnh/20130910/638543
Photo:http://photos.prnewswire.com/prnh/20130910/638543
http://photoarchive.ap.org/
Switzerland Tourism
Switzerland Tourism Launches a New Free App 'Make My Switzerland' to Make City Breaks Truly Authentic
LONDON, September 10, 2013 /PRNewswire/ --
Ever wondered what it would be like to really see a city through a local's eyes? Well,
now you can.
(Photo:
http://photos.prnewswire.com/prnh/20130910/638543 )
Make My Switzerland, the new app from Switzerland Tourism sidesteps the tourist traps
to take you straight to the heart of a city and the locals who live and breathe it. This
hands-on app is packed with expert advice, insider tips and recommendations from 30
on-the-ground ambassadors, from DJs to fashion designers, personal shoppers to
party-loving students. So whether you want to plug into the local clubbing scene in Basel,
swim in a former brewery in Zu rich, or scout out designers on the cutting edge of cool
in Lucerne, this is one app you won't want to be without on your next Swiss city break.
An app for every mood and moment
At the touch of a cross, you can choose your mood, be it active, social, cultural or
stylish. Or let the app inspire you with its random mood selection. If you'd rather search
by location, use the 'city selector' and interactive maps to zoom in on a hand-picked
selection of places in one of seven key cities: Zu rich, Bern, Geneva, Basel, Lausanne,
Lucerne and Lugano. The perfect espresso, the best lake view, creative cocktails at an
urban beach - it's all here for the browsing.
Find out more about the app on http://www.makemyswitzerland.com or download it
straight to your iPhone
[https://itunes.apple.com/us/app/make-my-switzerland/id665137763?ls=1&mt=8 ] or Android
[https://play.google.com/store/apps/details?id=com.elinext.swisscities ] device.
Win back your Swiss holiday
For a chance to win back your holiday to Switzerland, simply use the app when you are
there. You'll automatically be entered into a prize draw to win back the value of your
Swiss city break (T&C apply). And the more you use it, the more chance you stand of
winning. Plus when you use the app and share it with your friends and followers on
Facebook and Twitter, you'll unlock fantastic money-saving rewards that range from
discounts off SWISS flights to Expedia hotel savings and free Swisscom Pocket Connect
(mobile hotspot device), as well as bonuses like free city tours and public transport.
FURTHER MEDIA INFORMATION
Please contact Marcelline Kuonen, Switzerland Tourism, 30 Bedford Street, London WC2E
9ED
Phone +44(0)20-7845-7688, mobile +44(0)77-8842-0842
E-mail marcelline.kuonen@switzerland.com
http://www.MySwitzerland.com
Photo:
http://photos.prnewswire.com/prnh/20130910/638543
Photo:http://photos.prnewswire.com/prnh/20130910/638543
http://photoarchive.ap.org/
Switzerland Tourism