Inspired's Virtual Football Game Receives National Approval in China

Inspired's Virtual Football Game Receives National Approval in China

LONDON, October 17, 2013 /PRNewswire/ --

          ~ The world's leading supplier of virtual sports launches its second sport

                                        in China ~

    Inspired Gaming Group (Inspired), the world's leading supplier of virtual sports
products, today announces that its Virtual Football lottery game has been approved by
China's Ministry of Finance (MOF). The game is supplied to the Chinese market exclusively
via AGT, which is a joint venture between AGTech and Ladbrokes.

    (Logo:
http://photos.prnewswire.com/prnh/20130925/642736 )

    (Photo:
http://photos.prnewswire.com/prnh/20131017/647612 )

    Virtual Football will be Inspired's second rapid-draw, fixed-odds virtual sports
lottery game to launch in China, following the launch of Virtual Motor Racing in 2011.
Televised in sports lottery stores, Virtual Football will offer a high frequency of
betting opportunities with four matches every twenty minutes. Virtual Football features
cutting edge graphics, exciting audio commentary and fixed odds betting markets, such as:
half time and full time outcome (win, lose, draw), correct score, total goals, and
accumulators. Virtual Football will initially be launched in Jiangsu Province, the largest
sports lottery market in China with a 14.6% market share.

    Inspired's Virtual Motor Racing product, known locally as Lucky Racing and also
supplied to the Chinese market exclusively by AGT, is currently live in 1,350 sports
lottery stores in Hunan Province. Since launch, sales have totaled over RMB 820 million
(USD $132m) and bets on Lucky Racing make up 36% of all lottery sales in Hunan Province.
Lucky Racing is a rapid-draw, fixed-odds virtual sports lottery game depicting a computer
animated Grand Prix style race. Televised in sports lottery stores, Lucky Racing offers a
high frequency of betting opportunities with one race every ten minutes.

    Mr. Luke Alvarez, Founder and CEO of Inspired Gaming Group, commented: "We are
extremely pleased with the performance of Lucky Racing in Hunan Province and we look
forward to launching our Virtual Football in Jiangsu Province. The appetite and potential
market for our virtual sports lottery games in China is significant. China is a country
we're particularly excited to be doing business in."

    Mr. Sun Ho (John), Chairman and CEO of AGTech, added: "Inspired's Lucky Racing is a
fast-paced and fun new entertainment offer in China. It's proving popular with lottery
players in China and we are confident that the new Virtual Football game will also be
popular."

    Mr. Alvarez recently participated in a technology-oriented trade delegation to China,
hosted by George Osborne MP, Chancellor of the Exchequer.

    A generic Virtual Football demo video can be downloaded from here

    https://vimeo.com/album/1795324/video/31254786 and here
http://v.youku.com/v_show/id_XNjIyMzg4Mjgw.html.

    Please note that this video is representative of Inspired's Virtual Football product,
but is not a video of the Virtual Football game for Jiangsu Province.

       
        Contact:

        Lucy Buckley
        Marketing@ingg.com
        +44(0)20-7438-5800

    Photo:
    http://photos.prnewswire.com/prnh/20130925/642736

    http://photos.prnewswire.com/prnh/20131017/647612

Photo:http://photos.prnewswire.com/prnh/20130925/642736
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20131017/647612
http://photoarchive.ap.org/
Inspired Gaming Group