RadioShack Brings Its Newest Concept Store Home to Boston

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October 18, 2013
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RadioShack Brings Its Newest Concept Store Home to Boston

Newly Remodeled Cambridge Store Features Top Brands and Interactive Experiences

FORT WORTH, Texas, Oct. 18, 2013 /PRNewswire/ -- RadioShackreturned to its roots this week with the opening of the company's first Boston-area concept store just minutes from where the company first opened its doors in 1921. The completely remodeled location can be found in Porter Square at 15 White St., Cambridge, Mass.

(Photo: http://photos.prnewswire.com/prnh/20131018/LA00312)

(Logo: http://photos.prnewswire.com/prnh/20130716/LA47690LOGO)

The all-new RadioShack features a more open format, showcases the company's new look, and incorporates interactive areas designed to help shoppers improve their technology profile. Highlights include:

    --  Newly configured displays highlighting in-demand brands like Apple, HTC
        and Samsung, as well as mobile carriers such as AT&T, Sprint and
        Verizon;
    --  Store fixtures that enable shoppers to find and compare products, such
        as leading brands in sound like SOL REPUBLIC and Beats by Dr. Dre, a
        Speaker Wall allowing customers to demo speakers by playing music from
        their own Bluetooth-enabled mobile devices, and a display demonstrating
        the capabilities of several models of GoPro cameras;
    --  Technology that makes shopping interesting and playful, like
        touchscreens and apps that help shoppers understand product benefits;
    --  Free customer Wi-Fi, great for trying out new tech;
    --  Helpful, informative RadioShack staff, who can answer questions about
        hundreds of products and services and point customers to the items that
        meet their specific needs.
RadioShack is opening a select number of these high-touch stores in neighborhoods throughout the nation. The Cambridge location is the sixth concept store to open since the company began converting to the new format this summer.

Neighbors are invited to come see the newer, brighter RadioShack and pick up an instant savings coupon good for $10 off any $40 qualifying purchase, while supplies last. Or check into the store on Foursquare to claim the deal for a limited time.

ABOUT RADIOSHACK CORPORATION

RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs.  RadioShack(® )offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment.  RadioShack employs approximately 30,000 knowledgeable and helpful sales experts globally.  RadioShack's retail network includes more than 4,300 company-operated stores in the United States, 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide.  For more information on RadioShack Corporation, please visit http://www.radioshackcorporation.com; to purchase items online, please visit http://www.radioshack.com. RadioShack(®) is a registered trademark licensed by RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-2381, Media.Relations@RadioShack.com

SOURCE  RadioShack Corporation

Photo:http://photos.prnewswire.com/prnh/20131018/LA00312
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130716/LA47690LOGO
http://photoarchive.ap.org/
RadioShack Corporation

Web Site: http://www.radioshackcorporation.com

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