PAC is Back: PETROL and NAMCO BANDAI Games America Inc. launch multi-platform campaign for PAC-MAN and the Ghostly Adventures.
Poster: SySAdmin
Posted on November 6, 2013 at 10:28:01 AM
PAC is Back: PETROL and NAMCO BANDAI Games America Inc. launch multi-platform campaign for PAC-MAN and the Ghostly Adventures.
BURBANK, Calif., Nov. 6, 2013 /PRNewswire/ -- PETROL and NAMCO BANDAI Games America Inc.'s marketing group are reintroducing one of the most iconic gaming brands of all-time, PAC-MAN.
PETROL has leveraged strategy, creative, and media in launching PAC-MAN(TM) and the Ghostly Adventures. Delivering a strategic creative approach across a wide spectrum, encompassing Brand Identity, Out of Home displays, and TV spots -- PETROL has positioned PAC-MAN and the Ghostly Adventures as a premium youth video game franchise. Supported by a highly visible media campaign that launched at E3 2013 and continued through San Diego's Comic-Con, the campaign will continue to drive awareness through the game's launch with strong online and TV presences. PAC-MAN is ready to reclaim his place in the hearts and minds of gamers from around the world.
"We've seen many video game franchises cross over to the mainstream. PAC-MAN and the Ghostly Adventures is the perfect video game to reach a new generation of kids. Such an iconic brand that is recognized by parents will do phenomenally well as a video game and with the new cartoon series on Disney XD," said Alan Hunter, President and Chief Creative Officer, PETROL.
PETROL and NAMCO BANDAI Games America Inc. have worked closely together on a wide variety of successful campaigns, launches, and initiatives in recent years; PETROL is thrilled to continue to their strong partnership with NAMCO BANDAI Games America Inc. with the launch of this campaign.
About PETROL
Driven by Creativity, Fueled by Results: PETROL is a full-service creative advertising agency based in Burbank, California. With dedicated departments for creating Visual Identity, Audio-Visual, Motion Graphics, Social Media and Interactive Media, as well as Media Planning & Buying, PETROL specializes in developing fully integrated global marketing campaigns for major brands across genres. PETROL has launched highly successful domestic and international campaigns for clients across a wide range of industries--including Video Gaming, Consumer Electronics, and Sports.
About NAMCO BANDAI Games America Inc.
NAMCO BANDAI Games America Inc., part of NAMCO BANDAI Holdings Inc., is a leading global publisher and developer of interactive content -- including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry's top video game franchises, including PAC-MAN(®), TEKKEN(®), SOULCALIBUR(®), NARUTO(TM), NARUTO SHIPPUDEN(TM), Dragon Ball(®), GALAGA(®), RIDGE RACER® and ACE COMBAT(®). More information about the company and its products can be found at http://www.namcobandaigames.com or http://www.facebook.com/namco
Contact:
Dan Jaugey, Account Development | Client Services
323-644-3720
djaugey@petrolad.com
Website: http://www.PetrolAd.com
SOURCE PETROL
PETROL
Web Site: http://www.petrolad.com
BURBANK, Calif., Nov. 6, 2013 /PRNewswire/ -- PETROL and NAMCO BANDAI Games America Inc.'s marketing group are reintroducing one of the most iconic gaming brands of all-time, PAC-MAN.
PETROL has leveraged strategy, creative, and media in launching PAC-MAN(TM) and the Ghostly Adventures. Delivering a strategic creative approach across a wide spectrum, encompassing Brand Identity, Out of Home displays, and TV spots -- PETROL has positioned PAC-MAN and the Ghostly Adventures as a premium youth video game franchise. Supported by a highly visible media campaign that launched at E3 2013 and continued through San Diego's Comic-Con, the campaign will continue to drive awareness through the game's launch with strong online and TV presences. PAC-MAN is ready to reclaim his place in the hearts and minds of gamers from around the world.
"We've seen many video game franchises cross over to the mainstream. PAC-MAN and the Ghostly Adventures is the perfect video game to reach a new generation of kids. Such an iconic brand that is recognized by parents will do phenomenally well as a video game and with the new cartoon series on Disney XD," said Alan Hunter, President and Chief Creative Officer, PETROL.
PETROL and NAMCO BANDAI Games America Inc. have worked closely together on a wide variety of successful campaigns, launches, and initiatives in recent years; PETROL is thrilled to continue to their strong partnership with NAMCO BANDAI Games America Inc. with the launch of this campaign.
About PETROL
Driven by Creativity, Fueled by Results: PETROL is a full-service creative advertising agency based in Burbank, California. With dedicated departments for creating Visual Identity, Audio-Visual, Motion Graphics, Social Media and Interactive Media, as well as Media Planning & Buying, PETROL specializes in developing fully integrated global marketing campaigns for major brands across genres. PETROL has launched highly successful domestic and international campaigns for clients across a wide range of industries--including Video Gaming, Consumer Electronics, and Sports.
About NAMCO BANDAI Games America Inc.
NAMCO BANDAI Games America Inc., part of NAMCO BANDAI Holdings Inc., is a leading global publisher and developer of interactive content -- including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry's top video game franchises, including PAC-MAN(®), TEKKEN(®), SOULCALIBUR(®), NARUTO(TM), NARUTO SHIPPUDEN(TM), Dragon Ball(®), GALAGA(®), RIDGE RACER® and ACE COMBAT(®). More information about the company and its products can be found at http://www.namcobandaigames.com or http://www.facebook.com/namco
Contact:
Dan Jaugey, Account Development | Client Services
323-644-3720
djaugey@petrolad.com
Website: http://www.PetrolAd.com
SOURCE PETROL
PETROL
Web Site: http://www.petrolad.com