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"The maker of the popular iPod music player and Macintosh computers hopes to introduce so-called flash memory in small computers known as subnotebooks in the second half of 2007, Shaw Wu, an analyst at American Technology Research who has a "buy" rating on Apple shares and does not own any stock, said in investor notes Wednesday and Thursday. A shift to flash memory in place of much slower hard-disk drives would eliminate one headache for consumers: lengthy start-up times when turning on computers. Apple, known as a technology innovator, would be among the first personal computer makers to use flash memory for storing data in computers, a step that some chip memory makers, including Micron Technology Inc., have said is inevitable as prices for flash decline and storage capacity increases."