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BBM Channels Launched for BlackBerry Users
MUMBAI, November 27, 2013 /PRNewswire/ --
Today BBM Channels, a forum for active, real conversations between people, brands and
communities, will be made available for BlackBerry users on BlackBerry OS 5 and above and
BlackBerry 10 through BlackBerry World. BlackBerry users can simply update to the newest
version of BBM to have access to the BBM Channels beta when it becomes available later
today.*
BBM Channels builds on BBM's strengths of engagement and communications and gives BBM
users a rich community-building tool that will allow them to connect with brands,
influencers and people of shared interests.
BBM Channels maintains the BBM core value of giving users' control over their content
by allowing users to join or opt out of channels at their discretion and gives channel
owners the ability to deliver content their communities are looking for. Channel owners
can post messages, share pictures, spark discussions, post animated GIFs and chat directly
with subscribers. Integrated live chat allows channel owners to offer 'scheduled chat
hours' where BBM users can directly engage with their favorite channels one on one.
During the limited beta for BBM Channels that began on May of 2013, we have seen
people creating channels based on their passions and building communities with each other.
This broader beta will give BlackBerry users the chance to try out a growing number of
channels and build their communities, either through their own channel or through new
contacts made through shared interests on other channels.
This beta period is also a great time for notable brands to test content and engage
with users. For instance, Toronto Maple Leafs fans can go behind the scenes via the Leafs'
BBM channel to get up close and personal with the team and engage in genuine conversations
around their shared passion for Leafs hockey. In return, the Maple Leafs are seeing strong
user engagement on BBM Channels.
BBM Channels for iPhone and Android devices will launch in the coming months.
For more information on BBM Channels, please visit
us.blackberry.com/bbm/bbm-channels.html [
file:///C:/Documents%20and%20Settings/nstolfi/Desktop/us.blackberry.com/bbm/bbm-channels.h
tml ]
* Please note that the BBM update will begin rolling out at 3 pm. Eastern Time and
continue its roll out throughout the day.
Primary Media Contact: Deepika Gumaste, deepika.gumaste@text100.co.in,
91-9769933345
Secondary Media Contact: Pooja Srikant, pooja.srikant@text100.co.in, 91-9920035434
BlackBerry
CONTACT: PRN
BBM Channels Launched for BlackBerry Users
MUMBAI, November 27, 2013 /PRNewswire/ --
Today BBM Channels, a forum for active, real conversations between people, brands and
communities, will be made available for BlackBerry users on BlackBerry OS 5 and above and
BlackBerry 10 through BlackBerry World. BlackBerry users can simply update to the newest
version of BBM to have access to the BBM Channels beta when it becomes available later
today.*
BBM Channels builds on BBM's strengths of engagement and communications and gives BBM
users a rich community-building tool that will allow them to connect with brands,
influencers and people of shared interests.
BBM Channels maintains the BBM core value of giving users' control over their content
by allowing users to join or opt out of channels at their discretion and gives channel
owners the ability to deliver content their communities are looking for. Channel owners
can post messages, share pictures, spark discussions, post animated GIFs and chat directly
with subscribers. Integrated live chat allows channel owners to offer 'scheduled chat
hours' where BBM users can directly engage with their favorite channels one on one.
During the limited beta for BBM Channels that began on May of 2013, we have seen
people creating channels based on their passions and building communities with each other.
This broader beta will give BlackBerry users the chance to try out a growing number of
channels and build their communities, either through their own channel or through new
contacts made through shared interests on other channels.
This beta period is also a great time for notable brands to test content and engage
with users. For instance, Toronto Maple Leafs fans can go behind the scenes via the Leafs'
BBM channel to get up close and personal with the team and engage in genuine conversations
around their shared passion for Leafs hockey. In return, the Maple Leafs are seeing strong
user engagement on BBM Channels.
BBM Channels for iPhone and Android devices will launch in the coming months.
For more information on BBM Channels, please visit
us.blackberry.com/bbm/bbm-channels.html [
file:///C:/Documents%20and%20Settings/nstolfi/Desktop/us.blackberry.com/bbm/bbm-channels.h
tml ]
* Please note that the BBM update will begin rolling out at 3 pm. Eastern Time and
continue its roll out throughout the day.
Primary Media Contact: Deepika Gumaste, deepika.gumaste@text100.co.in,
91-9769933345
Secondary Media Contact: Pooja Srikant, pooja.srikant@text100.co.in, 91-9920035434
BlackBerry
CONTACT: PRN