Backbase Releases Backbase CXP 5.5 With Added Mobile and WCM Features

Backbase Releases Backbase CXP 5.5 With Added Mobile and WCM Features

The Backbase Customer Experience Platform now includes enhanced MADP and WCM capabilities

AMSTERDAM, January 23, 2014 /PRNewswire/ --

    Backbase, provider of the world's leading lean customer experience platform (CXP),
announced today the release of Backbase CXP 5.5, the latest version of the company's
flagship product. The new version, which includes mobile app development and powerful web
content management capabilities, helps enterprises realize successful multi-channel
projects. The new features deliver strong management and optimization capabilities to
content editors and digital marketers, ensuring the creation of superior mobile and
digital customer experiences.

    "Seamless customer experiences across multiple devices and channels are essential for
all enterprises interacting with their customers, partners, and employees," said Jouk
Pleiter, CEO & Founder of Backbase. "Backbase CXP 5.5 is the leading lean customer
experience platform because it delivers real control over the most important aspects of
every multi-channel and digital experience by providing: strong application integration
and security features, advanced web content management, powerful digital marketing tools,
forms and origination, and leading UX design and management capabilities."

    Backbase CXP is renowned for its fast-time-to-market capabilities and powerful user
experience. Recently Ovum named Backbase the 'Market Leader' for next-generation digital
experiences, and Gartner has listed Backbase as one of the most visionary horizontal
portal vendors for three years running.

    Key improvements and new highlights in the new Backbase CXP 5.5 include:

    WCM - with scheduled and page level publishing, advanced SEO support, Master Pages and
Visual Page Templating, Dynamic Link Management, and enhanced 'In-Context-Editing'
capabilities.

    Mobile Application Development - introduces mobile augmentation, mobile app manager
and out-of-the-box blueprints for responsive design, hybrid apps, and native apps. New app
deployment capabilities (Google Play, Apple Store), app update, sync, and publishing
features.

    Enterprise Catalog / App Store - has strong import / export capabilities for all
Backbase CXP assets, including complete portals, apps, widgets, layouts and templates,
making it possible to share assets across portals, portal servers, or even between other
vendors and your portal - also known as App Store capabilities.

    Manageable Single Page Interfaces (SPI) and AJAX apps - visual editor for SPI's and
AJAX applications, including complex navigation management, URL-to-State, and flow
management.

    Enterprise Application Integration - Backbase CXP 5.5 ships with a mediation and
routing engine for enterprise application integration, including out of the box pipes and
development IDE.

    Backbase CXP 5.5 has been available to existing Backbase customers and new clients
since Q1 2014. For more information about the latest version of Backbase CXP visit
http://www.backbase.com, https://my.backbase.com [https://my.backbase.com/home ] or
contact discover@backbase.com

Backbase

CONTACT: PR Contact: Jelmer de Jong jelmer@backbase.com +31(0)6-230-260-12