Growing Demand for Digital Asset Management & Marketing Management Technology Drives Brandworkz to Open Asia Pacific Office

Growing Demand for Digital Asset Management & Marketing Management Technology Drives Brandworkz to Open Asia Pacific Office

LONDON, February 5, 2014 /PRNewswire/ --

    Brandworkz, the specialist provider of a digital asset management
[http://www.brandworkz.com/features/digital-asset-management ] and marketing management
platform has launched operations in Australia to service existing clients and expand its
reach to the Asia Pacific region.

    Grant Gebert has been appointed to manage and run the Brandworkz Asia Pacific business
from Melbourne, Australia. He will ensure that new and existing customers have access to
business and technical digital asset management expertise on a regional level.

    Brandworkz has existing customers in Asia Pacific, such as New Zealand brand
Icebreaker Clothing. There has been a significant increase in interest in digital asset
management and marketing management technology from the region which has led to Brandworkz
opening an office on the ground there.

    Grant Gebert has many years of experience in taking software solutions to market in
the region with Baobab Software and has worked with high profile customers in all sectors
of the market, across the Asia Pacific geography.

    Technology platforms for marketing have proliferated globally in the last few years.
IT research and advisory firm, Gartner, predicts that by 2017 the Chief Marketing Officer
will spend more on technology than the Chief Information Officer.

    Brandworkz has seen growth in their business in line with the increasing requirement
for marketers to centralise marketing processes and compliance management as well as
management of every marketing or digital asset. As companies continue to feel the pressure
of justifying marketing return on investment, they are looking for software platforms to
control marketing processes and content.

    The Brandworkz platform is used by companies like Red Bull Racing, Pfizer, Gold's Gym
and Icebreaker clothing for sharing of digital assets, collaboration and the streamlining
of marketing processes. A cloud-based portal, Brandworkz enables users to search for
digital assets and educates them on brand guidelines. Brandworkz also automates the
creation and delivery of marketing materials while ensuring compliance to a company's
brand guidelines and positioning, maximising the productivity of marketers and agencies.

    Brandworkz, which is headquartered in the UK, opened offices in the USA in 2011 in New
York and Silicon Valley. Business from the region already contributes 45% of company
turnover. The company has further plans for international expansion in 2014.

    Jens Lundgaard, Founder & CEO of Brandworkz says "Our expansion into more overseas
markets is an important strategic move for Brandworkz and opens up the opportunity for
further growth. We are delighted to be working with Grant and look forward to having
Brandworkz on the ground in the Asia Pacific region. In addition, Grant will provide
consultancy and support and we look forward to a fruitful relationship."

    Grant Gebert, Brandworkz Director Asia Pacific says "I am pleased to be working with
Brandworkz. We are seeing marketers in Asia Pacific looking for technology platforms to
improve efficiencies in marketing operations, so I foresee good growth in the region. I
look forward to delivering this best-in-class software solution to customers here."

    PR Contacts

    Anna Cotton, Brandworkz, London Office, +44(0)20-7288-9700,
anna.cotton@brandworkz.com

    Grant Gebert, Brandworkz, Asia Pacific Office, +61(0)3-9095-7050,
grant.gebert@brandworkz.com

    http://www.brandworkz.com

Brandworkz