Kenshoo Unveils New Mobile App for Monitoring Digital Marketing Activity
Poster: SySAdmin
Posted on February 13, 2014 at 2:07:01 PM
Kenshoo Unveils New Mobile App for Monitoring Digital Marketing Activity
Kenshoo Anywhere provides reporting dashboards and alerting mechanisms for online advertising campaigns
SAN FRANCISCO, February 13, 2014 /PRNewswire/ --
Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in
predictive media optimization technology, today revealed a prototype of its new mobile
application, Kenshoo Anywhere, at the K2 innovation [http://www.kenshoo.com/k2 ] event in
Half Moon Bay, California. The app provides Kenshoo clients easy access to custom
reporting dashboards, with the ability to view performance reports across various digital
marketing assets and metrics. Through Kenshoo Anywhere, marketers can quickly analyze
campaign data, identify opportunities for optimization, and collaborate with team members.
(Logo:
http://photos.prnewswire.com/prnh/20140212/668568-a )
"We are always looking for ways to maximize the value of our client's digital
marketing investments and improve the performance of our team. Having quick, easy access
to client campaign activity against goals is invaluable for both our executive team and
our managers alike," said Jorie Waterman, Head of Performance Channels at eBay Enterprise.
"Being able to monitor pacing against goals across our portfolio of clients from any
location and instantly send reports and adjustments to the team makes this possible."
Kenshoo recently released a case study
[http://www.kenshoo.com/digitalmarketingtechnology/wp-content/uploads/2014/01/Alex-and-Ani-eBay-Enterprise-Case-Study.pdf ]
with eBay Enterprise demonstrating an 80% increase in
return on investment for eco-friendly jewelry retailer, Alex and Ani through Kenshoo
Social Demand-Driven Campaigns. By automatically creating Facebook ads based on demand
signals from paid search, Product Listing Ads, and merchant inventory feeds, Kenshoo
delivered an unprecedented 44x lift in revenue.
"Advertising competition continues to heat up and Kenshoo is always looking for ways
to innovate and help our clients win," said Israel David, SVP Technology at Kenshoo. "With
Kenshoo Anywhere, our clients can monitor campaigns any time, any place, and take
advantage of our cross-channel algos and automation to get a leg up."
Kenshoo has a long track record of being first-to-market
[http://www.kenshoo.com/innovation ] with innovative digital marketing technology
solutions. Kenshoo was recently named the sole leader in a Social Ad Platforms evaluation
[http://kenshoo.com/forrestersocialwavepr ] by independent research firm, Forrester
Research Inc. in The Forrester Wave(TM): Social Advertising Platforms, Q4 2013 after
previously being named the sole leader in The Forrester Wave, Bid Management Platforms, Q4
2012 [http://www.kenshoo.com/forresterwave ]. The new Kenshoo mobile app extends this
market-leading technology to advertisers anywhere.
Kenshoo Anywhere is now available to select marketers in limited beta release and will
be accessible for all Kenshoo clients through the Apple iPhone app store in Q2, 2014.
A recent white paper published by Kenshoo, "Added Value: Facebook Advertising Boosts
Paid Search Performance [http://www.kenshoo.com/FBAddedValue ]," demonstrated for the
first time the direct, positive impact of Facebook advertising on paid search marketing
performance. The study found a 30 percent higher paid search return on ad spend and a 24
percent higher paid search average order value for campaigns in which target audiences
were exposed to both paid search and Facebook advertising. Kenshoo Anywhere can help
marketers efficiently and effectively manage these increasingly valuable and intertwined
campaigns from a single convenient location.
About Kenshoo
Kenshoo is a global software company that engineers cloud-based digital marketing
solutions and predictive media optimization technology. Brands, agencies and developers
use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more
than $200 billion in annualized online client sales revenue through the platform. Kenshoo
is the only Facebook strategic Preferred Marketing Developer with native API solutions for
ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, Facebook Exchange, and SDK for
Mobile Measurement. Kenshoo powers campaigns in more than 190 countries for nearly half of
the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media,
Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 22
international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya
Capital. Please visit http://www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand
names may be trademarks of their respective owners.
Photo:
http://photos.prnewswire.com/prnh/20140212/668568-a
Photo:http://photos.prnewswire.com/prnh/20140212/668568-a
http://photoarchive.ap.org/
Kenshoo
CONTACT: Contact: Nick Olsen, PReturn, nolsen@preturn.com, +1-312-432-9407
Kenshoo Anywhere provides reporting dashboards and alerting mechanisms for online advertising campaigns
SAN FRANCISCO, February 13, 2014 /PRNewswire/ --
Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in
predictive media optimization technology, today revealed a prototype of its new mobile
application, Kenshoo Anywhere, at the K2 innovation [http://www.kenshoo.com/k2 ] event in
Half Moon Bay, California. The app provides Kenshoo clients easy access to custom
reporting dashboards, with the ability to view performance reports across various digital
marketing assets and metrics. Through Kenshoo Anywhere, marketers can quickly analyze
campaign data, identify opportunities for optimization, and collaborate with team members.
(Logo:
http://photos.prnewswire.com/prnh/20140212/668568-a )
"We are always looking for ways to maximize the value of our client's digital
marketing investments and improve the performance of our team. Having quick, easy access
to client campaign activity against goals is invaluable for both our executive team and
our managers alike," said Jorie Waterman, Head of Performance Channels at eBay Enterprise.
"Being able to monitor pacing against goals across our portfolio of clients from any
location and instantly send reports and adjustments to the team makes this possible."
Kenshoo recently released a case study
[http://www.kenshoo.com/digitalmarketingtechnology/wp-content/uploads/2014/01/Alex-and-Ani-eBay-Enterprise-Case-Study.pdf ]
with eBay Enterprise demonstrating an 80% increase in
return on investment for eco-friendly jewelry retailer, Alex and Ani through Kenshoo
Social Demand-Driven Campaigns. By automatically creating Facebook ads based on demand
signals from paid search, Product Listing Ads, and merchant inventory feeds, Kenshoo
delivered an unprecedented 44x lift in revenue.
"Advertising competition continues to heat up and Kenshoo is always looking for ways
to innovate and help our clients win," said Israel David, SVP Technology at Kenshoo. "With
Kenshoo Anywhere, our clients can monitor campaigns any time, any place, and take
advantage of our cross-channel algos and automation to get a leg up."
Kenshoo has a long track record of being first-to-market
[http://www.kenshoo.com/innovation ] with innovative digital marketing technology
solutions. Kenshoo was recently named the sole leader in a Social Ad Platforms evaluation
[http://kenshoo.com/forrestersocialwavepr ] by independent research firm, Forrester
Research Inc. in The Forrester Wave(TM): Social Advertising Platforms, Q4 2013 after
previously being named the sole leader in The Forrester Wave, Bid Management Platforms, Q4
2012 [http://www.kenshoo.com/forresterwave ]. The new Kenshoo mobile app extends this
market-leading technology to advertisers anywhere.
Kenshoo Anywhere is now available to select marketers in limited beta release and will
be accessible for all Kenshoo clients through the Apple iPhone app store in Q2, 2014.
A recent white paper published by Kenshoo, "Added Value: Facebook Advertising Boosts
Paid Search Performance [http://www.kenshoo.com/FBAddedValue ]," demonstrated for the
first time the direct, positive impact of Facebook advertising on paid search marketing
performance. The study found a 30 percent higher paid search return on ad spend and a 24
percent higher paid search average order value for campaigns in which target audiences
were exposed to both paid search and Facebook advertising. Kenshoo Anywhere can help
marketers efficiently and effectively manage these increasingly valuable and intertwined
campaigns from a single convenient location.
About Kenshoo
Kenshoo is a global software company that engineers cloud-based digital marketing
solutions and predictive media optimization technology. Brands, agencies and developers
use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more
than $200 billion in annualized online client sales revenue through the platform. Kenshoo
is the only Facebook strategic Preferred Marketing Developer with native API solutions for
ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, Facebook Exchange, and SDK for
Mobile Measurement. Kenshoo powers campaigns in more than 190 countries for nearly half of
the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media,
Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 22
international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya
Capital. Please visit http://www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand
names may be trademarks of their respective owners.
Photo:
http://photos.prnewswire.com/prnh/20140212/668568-a
Photo:http://photos.prnewswire.com/prnh/20140212/668568-a
http://photoarchive.ap.org/
Kenshoo
CONTACT: Contact: Nick Olsen, PReturn, nolsen@preturn.com, +1-312-432-9407