Don't You Hate Ads In Games?

Author
Aron Schatz
Posted
October 16, 2007
Views
5860

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There's nothing better than blowing up aliens in the year 2152 and seeing an ad for Coke or Pepsi. That doesn't stop game producers from adding them into an ALREADY PAID FOR PRODUCT. If I pay for your software, DON'T PUT ADS IN IT. Now the industry wants to regulate the ads for kids... losers all around.

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Executives at these businesses, and their investors, agree that virtual worlds are engaging enough to children to provide an unprecedented opportunity for marketing. But in a nascent industry with relatively no standards for advertising, media watchdogs, educators and even some gamemakers are worried. "This kind of marketing is designed to operate at a subconscious level. And kids don't know how to think critically about how someone's trying to get them to be loyal to a brand or buy their products," said Kathryn Montgomery, a professor in the School of Communication at American University and author of Generation Digital: Politics, Commerce and Childhood in the Age of the Internet.


I have the solution... Don't show ads in games.

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