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UOL BoaCompra and Electronic Arts Deliver EA SPORTS FIFA World and Origin in Brazil
SÃO PAULO, July 21, 2014 /PRNewswire/ --
UOL BoaCompra [http://www.boacompra.com/shop/#rmcl ], the leader in digital goods
payments in emerging markets, and Electronic Arts Inc. (NASDAQ: EA), a global leader in
digital interactive entertainment, today announced they will monetize EA SPORTS(TM) 2014
FIFA World [https://www.easportsfifaworld.com/home ](TM) and offer a local payment
solution for games available on Origin [https://www.origin.com/en-ie/store/-ANW.html ](TM)
in Brazil.
(Logo:
http://photos.prnewswire.com/prnh/20140423/681449 )
UOL BoaCompra will help support EA's growth and market penetration in Brazil by giving
gamers access to the most popular local payment methods for purchases in EA SPORTS FIFA
World and on Origin. The Brazilian payments company will also market EA SPORTS FIFA World
through Brazil's largest online content portal, UOL. Brazil represents the largest and
most profitable online game market in the region, making it the 5th largest in the world
for online games.
"In Brazil, soccer is like a religion, and with the country hosting the FIFA World Cup
this summer, this is the perfect time to be able to integrate BoaCompra billing into both
EA SPORTS FIFA World and Origin for Brazilian gamers. We've seen an overwhelming demand
from BoaCompra users for EA SPORTS FIFA World and PC games from Origin and we're excited
to be able to offer both in the market," said Julian Migura, Director of Global Business
Development at UOL BoaCompra.
"EA SPORTS FIFA World is for football lovers who were missing an accessible game to be
played on almost any PC. Partnering with BoaCompra to offer local payment opportunities
for Brazilian gamers enhances that accessibility," said Mike McCabe, Executive Producer,
EA SPORTS FIFA World. "We're also giving Brazilian gamers an easier way to pay for games
in the Origin portfolio, so it's a great time to be a PC gamer in Brazil."
EA SPORTS FIFA World is fully localized in Portuguese and features the award-winning
EA SPORTS FIFA HD console gameplay, FIFA Ultimate Team and Seasons, and over 30 officially
licensed leagues with more than 600 clubs-including 19 officially licensed football clubs
from Brazil. Play as your favorite club or country in Online Seasons or create your own
unique squad to play your style of football in Ultimate Team. EA SPORTS FIFA World is the
authentic FIFA experience, now free-to-play* on PC.
Origin is EA's digital gaming service that lets you buy, download, and play your
favorite games with great features designed to enhance your fun. Origin is a free service
that helps you manage your digital library, connect with your friends, show off your
achievements and stream your play seamlessly. Visit http://www.origin.com for more
information.
* Persistent internet connect and Origin account required to play. Must be 13+ to
create an account.
ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering
and servicing more than 3,000 games across multiple platforms in LATAM, Portugal, Spain
and Turkey. As part of Brazil's largest internet company and content portal, UOL
BoaCompra's game portals aggregate more than 1.2 billion page views per month. More than
150 companies including Valve, Electronic Arts, Bigpoint, SmileGate and Aeria Games
partner with UOL BoaCompra to bring their games to emerging markets including Brazil and
most recently, Turkey. For more information, please visit http://www.boacompra.com and
keep up-to-date on the latest news at http://www.boacompra.eu/blog.
EA SPORTS and Origin are trademarks of Electronic Arts Inc. FIFA is the property of
its respective owner and used with permission.
CONTACT:
UOL BoaCompra
Liz Goodno, +351-935-831-158
egoodno@uolinc.com
Photo:
http://photos.prnewswire.com/prnh/20140423/681449
Photo:http://photos.prnewswire.com/prnh/20140423/681449
http://photoarchive.ap.org/
UOL BoaCompra
UOL BoaCompra and Electronic Arts Deliver EA SPORTS FIFA World and Origin in Brazil
SÃO PAULO, July 21, 2014 /PRNewswire/ --
UOL BoaCompra [http://www.boacompra.com/shop/#rmcl ], the leader in digital goods
payments in emerging markets, and Electronic Arts Inc. (NASDAQ: EA), a global leader in
digital interactive entertainment, today announced they will monetize EA SPORTS(TM) 2014
FIFA World [https://www.easportsfifaworld.com/home ](TM) and offer a local payment
solution for games available on Origin [https://www.origin.com/en-ie/store/-ANW.html ](TM)
in Brazil.
(Logo:
http://photos.prnewswire.com/prnh/20140423/681449 )
UOL BoaCompra will help support EA's growth and market penetration in Brazil by giving
gamers access to the most popular local payment methods for purchases in EA SPORTS FIFA
World and on Origin. The Brazilian payments company will also market EA SPORTS FIFA World
through Brazil's largest online content portal, UOL. Brazil represents the largest and
most profitable online game market in the region, making it the 5th largest in the world
for online games.
"In Brazil, soccer is like a religion, and with the country hosting the FIFA World Cup
this summer, this is the perfect time to be able to integrate BoaCompra billing into both
EA SPORTS FIFA World and Origin for Brazilian gamers. We've seen an overwhelming demand
from BoaCompra users for EA SPORTS FIFA World and PC games from Origin and we're excited
to be able to offer both in the market," said Julian Migura, Director of Global Business
Development at UOL BoaCompra.
"EA SPORTS FIFA World is for football lovers who were missing an accessible game to be
played on almost any PC. Partnering with BoaCompra to offer local payment opportunities
for Brazilian gamers enhances that accessibility," said Mike McCabe, Executive Producer,
EA SPORTS FIFA World. "We're also giving Brazilian gamers an easier way to pay for games
in the Origin portfolio, so it's a great time to be a PC gamer in Brazil."
EA SPORTS FIFA World is fully localized in Portuguese and features the award-winning
EA SPORTS FIFA HD console gameplay, FIFA Ultimate Team and Seasons, and over 30 officially
licensed leagues with more than 600 clubs-including 19 officially licensed football clubs
from Brazil. Play as your favorite club or country in Online Seasons or create your own
unique squad to play your style of football in Ultimate Team. EA SPORTS FIFA World is the
authentic FIFA experience, now free-to-play* on PC.
Origin is EA's digital gaming service that lets you buy, download, and play your
favorite games with great features designed to enhance your fun. Origin is a free service
that helps you manage your digital library, connect with your friends, show off your
achievements and stream your play seamlessly. Visit http://www.origin.com for more
information.
* Persistent internet connect and Origin account required to play. Must be 13+ to
create an account.
ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering
and servicing more than 3,000 games across multiple platforms in LATAM, Portugal, Spain
and Turkey. As part of Brazil's largest internet company and content portal, UOL
BoaCompra's game portals aggregate more than 1.2 billion page views per month. More than
150 companies including Valve, Electronic Arts, Bigpoint, SmileGate and Aeria Games
partner with UOL BoaCompra to bring their games to emerging markets including Brazil and
most recently, Turkey. For more information, please visit http://www.boacompra.com and
keep up-to-date on the latest news at http://www.boacompra.eu/blog.
EA SPORTS and Origin are trademarks of Electronic Arts Inc. FIFA is the property of
its respective owner and used with permission.
CONTACT:
UOL BoaCompra
Liz Goodno, +351-935-831-158
egoodno@uolinc.com
Photo:
http://photos.prnewswire.com/prnh/20140423/681449
Photo:http://photos.prnewswire.com/prnh/20140423/681449
http://photoarchive.ap.org/
UOL BoaCompra