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Can a Smartphone Really Give You an Orgasm?
LONDON, March 3, 2015 /PRNewswire/ --
The future of sex has arrived: Durex's new digital technology division
prepares to announce mobile technology breakthrough
The world's number one sexual wellbeing brand Durex has today revealed that it has
diversified into digital technology ahead of a major product launch it claims could
revolutionise our sex lives.
(Logo:
http://photos.prnewswire.com/prnh/20150303/732546-a )
(Logo:
http://photos.prnewswire.com/prnh/20150303/732546-b )
(Photo:
http://photos.prnewswire.com/prnh/20150303/732546-c )
Durexlabs is the company's first significant step into the digital marketplace, with
the division's manifesto being to embrace changing social behaviours and the paradigm of
intimacy and mobile technology.
Durexlabs will imminently announce what it describes as its first game-changing
product, a technological breakthrough that will actually help users achieve an orgasm. It
was developed in partnership with tech entrepreneur Susie Lee, CEO of Siren Mobile. One of
the leading lights in the world of mobile technology, Lee's expertise as a biochemist,
biophysicist and visual artist have brought a fresh perspective on our evolving
relationships with mobile technology.
Richard Arnold, Head of Research and Development Durex, says: "With our deep
understanding of arousal and the impulses involved, it was only natural for us to look at
how we could combine this with digital technology.
"We took inspiration from modern habits and our ever growing reliance on portable
technology for virtually everything in day to day life and our market research has
identified a genuine desire for this technology in our sex lives."
Susie Lee, CEO of dating app Siren, says: "It's been such an incredibly exciting
process working with Durexlabs. Through the proliferation of smart phones, social media
and dating apps, technology has proven a hugely successful medium in bringing people
together and maintaining close relationships. With Durexlabs we are taking the next vital
step by embracing technology to amplify human connection in the bedroom and improve our
sex lives."
Durex is looking for beta testers around the world to be the first to experience this
new breakthrough. Anyone can register their interest in advance for updates from Durexlabs
via http://www.durex.com/durexlabs where they will receive a first look and free
access opportunity for a limited period.
NOTES TO EDITORS
About Durex
Durex(R) is the #1 sexual wellbeing brand worldwide. The brand not only produces
condoms which exceeds global testing standards, but also offers pleasure gels, lubricants
and personal massagers. With over 80 years of experience in the bedroom, Durex is
dedicated to inspiring lovers to love sex safely. That is why Durex will never stop
innovating with new products that enhance the sexual experience, helping couples get
closer and go further together.
For more information, go to http://www.Durex.com
About Durexlabs
Durexlabs is the new digital technology research division of Durex. Formed in response
to extensive quantitative and qualitative research into our evolving relationship with
digital technology, Durexlabs' manifesto is to embrace changing social behaviours and the
paradigm of intimacy and mobile technology. From 2015 Durexlabs will aim to develop a
series of products that use digital technology to benefit couples in the same way as the
company's traditional range of products.
About Susie Lee
Susie Lee is a visual artist and the CEO of Siren. She graduated from Yale, Columbia,
and University of Washington in molecular biophysics and biochemistry, urban public
education, and fine arts. She brings her perspective as researcher, educator, and artist
to create technology platforms that amplify human connections. Recognized for
"intelligence, emotion, and sensuality," her artwork is included in notable public
collections and has been commissioned by numerous museums.
One of the very few female CEOs in the startup world, Lee launched Siren to creatively
overhaul online dating. Siren's revolutionary app has gained significant momentum and
captured the public's imagination with over 100 in-depth interviews and profiles including
The Guardian, NPR, Seattle Times, CNN, Cosmopolitan, Marie Claire, TechTimes, Geekwire,
The Stranger, Engadget, The Washington Post, and ThinkProgress. For more information, go
to http://siren.mobi
About Reckitt Benckiser LLC
RB (formerly called Reckitt Benckiser) is the world's leading consumer health and hygiene
company. The company has operations in over 60 countries, with headquarters in the UK,
Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs
approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier
homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is
the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an
exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global
Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick,
French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and
Calgon.
Fuelled by a new breed of talent who blend intellectual curiosity with commitment to
the highest quality standards, RB is set to redefine the world of consumer health and
hygiene. RB people and its culture are at the heart of the company's success.
For more information visit http://www.rb.com.
Photo:
http://photos.prnewswire.com/prnh/20150303/732546-a
http://photos.prnewswire.com/prnh/20150303/732546-b
http://photos.prnewswire.com/prnh/20150303/732546-c
Photo:http://photos.prnewswire.com/prnh/20150303/732546-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150303/732546-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150303/732546-c
http://photoarchive.ap.org/
Durex
CONTACT: EPK interviews with Susie Lee and Richard Arnold from Durex are available from the FTP below. For further information please contact: Sophie Carey, T +44-207-292-5071/ M +44-7706-008711, Email Sophie.Carey@premiercomms.com or Kash Javaid, T +44-207-292-7357/ M +44-7921-282069, Email Kash.Javaid@premiercomms.com. http://ftp.premiercomms.com, Username: durexlabs2015, Password: dkL6KgbY
Can a Smartphone Really Give You an Orgasm?
LONDON, March 3, 2015 /PRNewswire/ --
The future of sex has arrived: Durex's new digital technology division
prepares to announce mobile technology breakthrough
The world's number one sexual wellbeing brand Durex has today revealed that it has
diversified into digital technology ahead of a major product launch it claims could
revolutionise our sex lives.
(Logo:
http://photos.prnewswire.com/prnh/20150303/732546-a )
(Logo:
http://photos.prnewswire.com/prnh/20150303/732546-b )
(Photo:
http://photos.prnewswire.com/prnh/20150303/732546-c )
Durexlabs is the company's first significant step into the digital marketplace, with
the division's manifesto being to embrace changing social behaviours and the paradigm of
intimacy and mobile technology.
Durexlabs will imminently announce what it describes as its first game-changing
product, a technological breakthrough that will actually help users achieve an orgasm. It
was developed in partnership with tech entrepreneur Susie Lee, CEO of Siren Mobile. One of
the leading lights in the world of mobile technology, Lee's expertise as a biochemist,
biophysicist and visual artist have brought a fresh perspective on our evolving
relationships with mobile technology.
Richard Arnold, Head of Research and Development Durex, says: "With our deep
understanding of arousal and the impulses involved, it was only natural for us to look at
how we could combine this with digital technology.
"We took inspiration from modern habits and our ever growing reliance on portable
technology for virtually everything in day to day life and our market research has
identified a genuine desire for this technology in our sex lives."
Susie Lee, CEO of dating app Siren, says: "It's been such an incredibly exciting
process working with Durexlabs. Through the proliferation of smart phones, social media
and dating apps, technology has proven a hugely successful medium in bringing people
together and maintaining close relationships. With Durexlabs we are taking the next vital
step by embracing technology to amplify human connection in the bedroom and improve our
sex lives."
Durex is looking for beta testers around the world to be the first to experience this
new breakthrough. Anyone can register their interest in advance for updates from Durexlabs
via http://www.durex.com/durexlabs where they will receive a first look and free
access opportunity for a limited period.
NOTES TO EDITORS
About Durex
Durex(R) is the #1 sexual wellbeing brand worldwide. The brand not only produces
condoms which exceeds global testing standards, but also offers pleasure gels, lubricants
and personal massagers. With over 80 years of experience in the bedroom, Durex is
dedicated to inspiring lovers to love sex safely. That is why Durex will never stop
innovating with new products that enhance the sexual experience, helping couples get
closer and go further together.
For more information, go to http://www.Durex.com
About Durexlabs
Durexlabs is the new digital technology research division of Durex. Formed in response
to extensive quantitative and qualitative research into our evolving relationship with
digital technology, Durexlabs' manifesto is to embrace changing social behaviours and the
paradigm of intimacy and mobile technology. From 2015 Durexlabs will aim to develop a
series of products that use digital technology to benefit couples in the same way as the
company's traditional range of products.
About Susie Lee
Susie Lee is a visual artist and the CEO of Siren. She graduated from Yale, Columbia,
and University of Washington in molecular biophysics and biochemistry, urban public
education, and fine arts. She brings her perspective as researcher, educator, and artist
to create technology platforms that amplify human connections. Recognized for
"intelligence, emotion, and sensuality," her artwork is included in notable public
collections and has been commissioned by numerous museums.
One of the very few female CEOs in the startup world, Lee launched Siren to creatively
overhaul online dating. Siren's revolutionary app has gained significant momentum and
captured the public's imagination with over 100 in-depth interviews and profiles including
The Guardian, NPR, Seattle Times, CNN, Cosmopolitan, Marie Claire, TechTimes, Geekwire,
The Stranger, Engadget, The Washington Post, and ThinkProgress. For more information, go
to http://siren.mobi
About Reckitt Benckiser LLC
RB (formerly called Reckitt Benckiser) is the world's leading consumer health and hygiene
company. The company has operations in over 60 countries, with headquarters in the UK,
Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs
approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier
homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is
the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an
exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global
Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick,
French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and
Calgon.
Fuelled by a new breed of talent who blend intellectual curiosity with commitment to
the highest quality standards, RB is set to redefine the world of consumer health and
hygiene. RB people and its culture are at the heart of the company's success.
For more information visit http://www.rb.com.
Photo:
http://photos.prnewswire.com/prnh/20150303/732546-a
http://photos.prnewswire.com/prnh/20150303/732546-b
http://photos.prnewswire.com/prnh/20150303/732546-c
Photo:http://photos.prnewswire.com/prnh/20150303/732546-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150303/732546-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150303/732546-c
http://photoarchive.ap.org/
Durex
CONTACT: EPK interviews with Susie Lee and Richard Arnold from Durex are available from the FTP below. For further information please contact: Sophie Carey, T +44-207-292-5071/ M +44-7706-008711, Email Sophie.Carey@premiercomms.com or Kash Javaid, T +44-207-292-7357/ M +44-7921-282069, Email Kash.Javaid@premiercomms.com. http://ftp.premiercomms.com, Username: durexlabs2015, Password: dkL6KgbY