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Ginger Keyboard Introduces In-Keyboard Games and News Feed to Better Utilize Idle Time While Messaging
New Functionality Lets Users Play Games And Flip Through the Latest Headlines Without Leaving the Messaging Interaction, Optimizing "Idle" Time
TEL AVIV, Israel, March 31, 2015 /PRNewswire/ --
Ginger, a leading mobile keyboard and writing enhancement app developer, introduced
today "Entertain" for its Android keyboard, allowing users to play games and read the
latest headlines without leaving their messaging interaction.
"Entertain" enables users to maximize their productivity by keeping them amused and
informed while they participate in group and one-on-one messaging threads.
Development for "Entertain" began following focus groups and internal data analysis
that clearly presented high idle time during messaging interactions. Initially,
"Entertain" will feature a mix of retro games like (Pong-like) Squash and Snake as well as
newer games like 2048. These games will be available alongside content feeds featuring the
latest headlines from top tier publications.
The release of "Entertain" follows last month's introduction of "Smart Bar", which
allows the use of 3rd party apps from within the keyboard, emphasizing Ginger's continued
focus on innovation in mobile productivity by maximizing the entire keyboard experience to
go beyond standard writing and typing features.
"Entertain" will be available as part of the popular Ginger Android Keyboard, which is
available for free download in the Play Store
[https://play.google.com/store/apps/details?id=com.gingersoftware.android.keyboard ], where
it is one of the most popular apps in the productivity category.
"'Entertain' demonstrates Ginger's mission to offer a more productive mobile
experience," said Maoz Shacht, CEO of Ginger. "With users spending increasing amounts of
time messaging, Entertain offers them the opportunity to leverage lost "idle" time,
enhancing the mobile messaging experience."
About Ginger
Ginger specializes in developing mobile keyboard and writing enhancement apps that
enable everyone to quickly write high-quality, accurate messages. Ginger has developed the
NLP platform (natural language processing), which is the foundation for its advanced text
analysis applications. This platform lies at the core of all of Ginger's mobile, web-based
and PC products, providing English corrections, editing options, context appropriate
synonyms, translations that match the context and original meaning of the content. For
more information, visit us at http://www.gingersoftware.com
Media Contact:
Matthew Krieger
GKPR for Ginger
matthew@gkpr.com
+972-544-676-950
Ginger
Ginger Keyboard Introduces In-Keyboard Games and News Feed to Better Utilize Idle Time While Messaging
New Functionality Lets Users Play Games And Flip Through the Latest Headlines Without Leaving the Messaging Interaction, Optimizing "Idle" Time
TEL AVIV, Israel, March 31, 2015 /PRNewswire/ --
Ginger, a leading mobile keyboard and writing enhancement app developer, introduced
today "Entertain" for its Android keyboard, allowing users to play games and read the
latest headlines without leaving their messaging interaction.
"Entertain" enables users to maximize their productivity by keeping them amused and
informed while they participate in group and one-on-one messaging threads.
Development for "Entertain" began following focus groups and internal data analysis
that clearly presented high idle time during messaging interactions. Initially,
"Entertain" will feature a mix of retro games like (Pong-like) Squash and Snake as well as
newer games like 2048. These games will be available alongside content feeds featuring the
latest headlines from top tier publications.
The release of "Entertain" follows last month's introduction of "Smart Bar", which
allows the use of 3rd party apps from within the keyboard, emphasizing Ginger's continued
focus on innovation in mobile productivity by maximizing the entire keyboard experience to
go beyond standard writing and typing features.
"Entertain" will be available as part of the popular Ginger Android Keyboard, which is
available for free download in the Play Store
[https://play.google.com/store/apps/details?id=com.gingersoftware.android.keyboard ], where
it is one of the most popular apps in the productivity category.
"'Entertain' demonstrates Ginger's mission to offer a more productive mobile
experience," said Maoz Shacht, CEO of Ginger. "With users spending increasing amounts of
time messaging, Entertain offers them the opportunity to leverage lost "idle" time,
enhancing the mobile messaging experience."
About Ginger
Ginger specializes in developing mobile keyboard and writing enhancement apps that
enable everyone to quickly write high-quality, accurate messages. Ginger has developed the
NLP platform (natural language processing), which is the foundation for its advanced text
analysis applications. This platform lies at the core of all of Ginger's mobile, web-based
and PC products, providing English corrections, editing options, context appropriate
synonyms, translations that match the context and original meaning of the content. For
more information, visit us at http://www.gingersoftware.com
Media Contact:
Matthew Krieger
GKPR for Ginger
matthew@gkpr.com
+972-544-676-950
Ginger