AppyKids Announce a New Global Fashion Edutainment App Starring You

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AppyKids Announce a New Global Fashion Edutainment App Starring You

DUBAI, UAE, April 1, 2015 /PRNewswire/ --

                          Dress Up Zee - The World in your Wardrobe

    AppyKids announce the launch of their new app Dress Up Zee. This will be the
fourteenth app launched by Growl Media and is available on the Apple App store, Google
Play store and Samsung Galaxy App store.

    (Logo:
http://photos.prnewswire.com/prnh/20140714/697043 )

    (Photo:
http://photos.prnewswire.com/prnh/20150401/738492 )

    Dress Up Zee is an interactive edutainment fashion app which features AppyKids' most
successful character Zee, an Arab girl inspired by the great explorer Ibn Battuta, who
travels around the world and takes users on cultural adventures through the medium of
fashion.

    A key feature is that users can personalise the app and become a Dress Up Zee model.
Users will be able to create 6 different profiles and use them whilst playing.

    Dinesh Lalvani, CEO, Growl Media said, "The team had a lot of fun creating Dress Up
Zee. Fashion is an indomitable presence in our lives and it is a great way to explore and
discover the world. With this app we have combined global fashion and cultural learning in
one fun app."

    Features

       
        - Choose different countries and explore their national dresses and
          costumes.
        - Combine and style outfits for 3 main AppyKids models: Zee, Farah and Karim, in
          global locations.
        - Users can become a Dress Up model by taking a picture of themselves. They have
          the option to create 6 additional models.
        - While playing Dress Up Zee, users will hear greetings in the national language
          of each chosen country and learn the local words for several items of clothing.
        - In Zee's Room you can mix and match the outfits from each country to create a
          unique 'dress up mash up'.
        - Users can share all their creations with family and friends via social media.
        - Artistic hand-drawn global backgrounds with detailed costumes and accessories.
        - Boys and girls alike will enjoy playing with this app.
        - New country and seasonal style packs will be released periodically.
        - Easy to use, kid-friendly interface.
        - App is free to play.

    About AppyKids

    AppyKids is a subsidiary of Growl Media and was established in April 2013 in Dubai,
UAE. AppyKids creates bilingual, culturally-relevant 'edutainment' apps and content for
children and grown-ups alike.

    To date they have over 1,200,000 app downloads, have launched fourteen apps, which
have ranked #1 in 18 countries and a cartoon series 'The Adventures of Zee'.

    Learn more about Growl Media at http://www.growlmedia.com

    Learn more about AppyKids at http://www.appykids.com

    Photo:
    http://photos.prnewswire.com/prnh/20140714/697043

    http://photos.prnewswire.com/prnh/20150401/738492

Photo:http://photos.prnewswire.com/prnh/20140714/697043
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150401/738492
http://photoarchive.ap.org/
AppyKids

CONTACT: Claire Lalvani, +971-506564-572, claire@growlmedia.com

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