Affle Launches its MAAS O6 Platform With Enhanced Optimization Algorithms

Affle Launches its MAAS O6 Platform With Enhanced Optimization Algorithms

GURGAON, India and JAKARTA, Indonesia, October 16, 2015 /PRNewswire/ --

    Affle, a leading mobile platform company, today announced the launch of the new
version of its 'Mobile Audience as a Service (MAAS)' platform at the MMA Indonesia
Forum.  This version is termed as MAAS O6 (OptiSense6), and includes the propriety
multivariate Optimizer to help advertisers maximize campaign ROI with real time and
actionable audience intelligence optimizations. The end-to-end mobile audience as a
service platform was launched in March 2015 at the Mobile World Congress, Barcelona and
its China release happened at the China Joy, Shanghai in July 2015. Optimization and
Transparency have been the cornerstones of Affle's MAAS platform since inception and
through this upgrade to MAAS O6, much greater optimization controls would be brought
upfront for marketers to enable smarter decision making.

         (Photo: 
http://photos.prnewswire.com/prnh/20151016/769487 )

    Commenting on this launch, Anuj Khanna Sohum, Founder, CEO and Chairman, Affle,  said,
"Affle's core strategic focus is to continuously innovate on the MAAS platform with the
aim to transform the traditional marketing-tech industry with the unified platform
approach, complete transparency and end-objective driven targeting and optimizations. MAAS
O6 is a significant achievement of our engineering and products teams, and it includes our
advanced real time algorithms that fuse Affle's audience data intelligence on top of RTB
and API-based integrations with almost all top mobile inventory supply sources. This
solves the industry problem of cluttered and comparatively unregimented direct publishers,
ad networks and affiliate networks driven supply eco-system."

    Anuj Kumar, Co-founder & Managing Director, Affle, added, "Traditionally most
marketers optimize campaigns only at a publisher level. This changed to an extent with
Real Time Bidding (RTB), but not all supply sources are connected over RTB. With O6, we
have enabled the programmatic optimization capability with ROI driven intelligent decision
making across the mobile display eco-system. Marketers can now make more informed
decisions with a customizable Rules Engine with easy identification and action ability on
the performing and non-performing campaign attributes. With this upgrade we expect a lot
more marketers and media agencies to exclusively procure, attribute and optimize all their
mobile campaigns through our platform. Indonesia is the heart of our South East Asia
business, and we are happy to announce this launch at the flagship mobile industry event
in Jakarta."

    About Affle: 

    Affle is a Singapore headquartered 'Mobile Audience as a Service (MAAS)' platform
company. Affle delivers end-to-end mobile commerce and marketing solutions with greater
ROI and transparency for marketers, commerce marketplaces, app developers and publishers
through unique intent insights derived from behavioral signals, attribution and
transaction data. Having started in 2006, Affle has been a pioneer in the field of mobile
technology and has built significant scale and intelligence backed by its robust profile
data and insights about millions of users.

    Affle's investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett
Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others.

       
         
        For more information visit http://www.affle.com and maas.affle.com
         [http://www.affle.com ] or contact: 
        Ayush Aggarwal 
        Sr. Marketing Manager, Affle 
        +91 85869 57525 
        pr@affle.com 

     

    Photo:
    http://photos.prnewswire.com/prnh/20151016/769487 

Photo:http://photos.prnewswire.com/prnh/20151016/769487
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151016/769487
http://photoarchive.ap.org/
Affle India Pvt Ltd