Letv Sells Half a Million Smartphones Within an Hour

Letv Sells Half a Million Smartphones Within an Hour

NEW DELHI and BEIJING, November 4, 2015 /PRNewswire/ --

    China-based leading internet multinational, Letv, witnessed an overwhelming response
from its fans in the country, when it sold out 550,000 units of its latest smartphone - Le
1s, on e-commerce portals Lemall.com and JD.com - China's largest direct sales platform,
within an hour. The sales also registered several records, such as the 'most sold single
branded' product on all Chinese e-commerce portals.

    Letv recently launched its 2nd generation Superphone on October 27th, and within the
first 7 days, recorded 11 million presale bookings.

    The phone, which comes in a full metal body, has key features such as the 8-core Helio
X10 Turbo processor, Type-C fast charging technology - that allows users to charge their
phones for 5 minutes, giving them a talk time battery life of 3.5 hours, 3GB Ram + 32 GB
storage, mirror-surface fingerprint recognition, and its unique EUI 5.5 (Eco-user
interface), allowing customers seamless access to Letv's leading ecosystem and content
services.

    Speaking of this achievement, Letv Founder, Mr. Jia Yueting said, "The overwhelming
enthusiastic response from Letv fans proves that the 'phone with an ecosystem' has been
wildly accepted by all!"

    Letv is the creator of the 'ecosystem products' concept in China as all its products
can interact with each other. For example, its phone can interact with its TV and control
the future Letv green car. Furthermore, with a single membership, users can enjoy
unlimited resources of Letv, like applications, movies, sports, TV shows and so on.

    Letv just entered the phone business this April by releasing three models of smart
phones, and by September, the three models have become the top contenders in their
respective price ranges. In September, Letv sold 587,000 units of phones, taking its
market share to 5.8% in China.

    Letv Smartphone Milestones  

       
        - Launched its first series of Superphones on 14th April this year: Le 1, Le 1 Pro,
          Le Max.
        - At the end of August, it successfully sold over 1 million Le Superphones within 3
          months, making it the fastest growing smartphones brand in China.
        - On Sept 9th 2015, Letv's 'Black 9.19' Le Fans Festival, Letv sold more than 594,000 Le
          Superphones on a single day.

    Le Superphone Flash Sales Achievements  

       
        - May 19, 2015: 190,000 Le 1 and 100,000 Le 1 Pros units released in China. The Le 1
          Pros sold out within 1 second; Le 1 phones sold out within 3 minutes and 46 seconds.
        - June 2, 2015: 100,200 units of Le Superphones were sold out within 17 seconds.
        - June 16, 2015: 100,000 units of Le Superphones being sold out within 21 seconds.
        - July 7, 2015: 30,000 units of Le Max phones sold out within 3 seconds.

    About Letv: 

    Letv is an iconic global technology company that converges culture, content,
innovation, lifestyle and entertainment around the world in a way no other company to date
has been able to do. Letv opens new opportunities for consumers and the technology and
entertainment industries with a jaw-dropping array of products and devices that fit
perfectly into a broad spectrum of lifestyles along with exciting content that keeps the
innovations fresh, relevant and always compelling. The Letv ecosystem includes smartphones,
TVs, transportation, film and entertainment. Letv is not a lifestyle brand, but a brand
built to fit the consumer's lifestyle!

       
         
        Media Contact: 
        Amer Qasim 
        amer.qasim@bm.com 
        Genesis Burson Marsteller 

     

Letv