Look Up, London. giffgaff Puts People in the Air

Look Up, London. giffgaff Puts People in the Air

LONDON, November 4, 2015 /PRNewswire/ --

    London commuters this morning had to double take, as strange human-shaped flying
objects appeared across the London skyline. The activity celebrates mobile network
giffgaff's 'no-ties' approach to contracts and is timed to coincide with its recent ad
campaign, entitled 'hey you', in which people are seen to inexplicably fly and float in
the air.

         (Photo:
http://photos.prnewswire.com/prnh/20151104/283804 )

         (Photo:
http://photos.prnewswire.com/prnh/20151104/283805 )

         (Photo:
http://photos.prnewswire.com/prnh/20151104/283806 )

    Drifting across iconic London landmarks such as the London Eye, Big Ben and Canary
Wharf, the human forms caused excited commuters to stop and look up at the sky, with many
recording the moment on their mobile phones.

    Created to amplify awareness of the TV ad, the activity perfectly encapsulates
giffgaff's sentiment of 'we won't tie you down' - a statement referring to the
award-winning company's shunning of restrictive mobile phone contracts for its customers.

    The most recent 'hey you' advert, which aired on October 16th, can be seen here:
https://www.youtube.com/watch?v=C6qOQs92rLw&index=1&list=PLdjhV1bimcaXUzSY_OXWU_i4ls1_1Ingy

    You can follow the campaign via #heyyou on social and via @giffgaff

    Photo:
    http://photos.prnewswire.com/prnh/20151104/283804

    http://photos.prnewswire.com/prnh/20151104/283805

    http://photos.prnewswire.com/prnh/20151104/283806

Photo:http://photos.prnewswire.com/prnh/20151104/283804
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151104/283805
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151104/283806
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151104/283804
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151104/283805
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151104/283806
http://photoarchive.ap.org/
giffgaff

CONTACT: For more information, please contact: Paul McEntee @ Mc&T, Paul@mcandt.co.uk, +44-(0)7791-156-326 OR Sabrina Coogan @ Mc&T, Sabrina@mcandt.co.uk, +44-(0)7850-753-929