Gameloft Advertising Solutions Adopts the OpenDirect 1.0 Technical Specification for its Premium Programmatic Sales
Poster: SySAdmin
Posted on December 16, 2015 at 1:28:01 PM
Gameloft Advertising Solutions Adopts the OpenDirect 1.0 Technical Specification for its Premium Programmatic Sales
PARIS, December 16, 2015 /PRNewswire/ --
Gameloft Advertising Solutions strengthens its position in the programmatic market and
announces the implementation of the OpenDirect 1.0 protocol for its Premium programmatic
sales.
This new, automated programming interface (API) standard is designed for the purchase
and sale of premium inventory and offers advertisers exceptional efficiency in setting
prices and delivering reserved inventory. Compliant with IAB standards, the OpenDirect 1.0
specification offers a secure environment and is becoming a reliable way to automate
guaranteed purchases.
"By adopting the OpenDirect 1.0 specification, advertisers can purchase campaigns in a
centralized manner that can be used in over 100 countries where Gameloft distributes its
games," states Gonzague de Vallois, Senior Vice President Publishing from Gameloft.
"Programmatic strategies are now an integral part of our business sector, and it is vital
that we offer advertisers solutions that allow them to automate transactions on our
inventory in a transparent manner."
About Gameloft Advertising SolutionsÂ
With a monthly audience of more than 173 million unique players and an inventory of 10
billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of
visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than
700 campaigns for prestigious brands such as Air France, Coca-Cola(R), Ford, FOX(TM),
Kellogg's(R), McDonalds, (c)Netflix, Procter & Gamble, SAMSUNG and Unilever, in over 40
countries around the world (North America, Latin America, Middle East, Africa, Europe,
Asia, etc.).
All trademarks referenced above are owned by their respective trademark owners.
Gameloft
CONTACT: Mandy Paez, Gameloft U.S PR Manager mandy.paez@gameloft.com +1(415) 852-7209
PARIS, December 16, 2015 /PRNewswire/ --
Gameloft Advertising Solutions strengthens its position in the programmatic market and
announces the implementation of the OpenDirect 1.0 protocol for its Premium programmatic
sales.
This new, automated programming interface (API) standard is designed for the purchase
and sale of premium inventory and offers advertisers exceptional efficiency in setting
prices and delivering reserved inventory. Compliant with IAB standards, the OpenDirect 1.0
specification offers a secure environment and is becoming a reliable way to automate
guaranteed purchases.
"By adopting the OpenDirect 1.0 specification, advertisers can purchase campaigns in a
centralized manner that can be used in over 100 countries where Gameloft distributes its
games," states Gonzague de Vallois, Senior Vice President Publishing from Gameloft.
"Programmatic strategies are now an integral part of our business sector, and it is vital
that we offer advertisers solutions that allow them to automate transactions on our
inventory in a transparent manner."
About Gameloft Advertising SolutionsÂ
With a monthly audience of more than 173 million unique players and an inventory of 10
billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of
visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than
700 campaigns for prestigious brands such as Air France, Coca-Cola(R), Ford, FOX(TM),
Kellogg's(R), McDonalds, (c)Netflix, Procter & Gamble, SAMSUNG and Unilever, in over 40
countries around the world (North America, Latin America, Middle East, Africa, Europe,
Asia, etc.).
All trademarks referenced above are owned by their respective trademark owners.
Gameloft
CONTACT: Mandy Paez, Gameloft U.S PR Manager mandy.paez@gameloft.com +1(415) 852-7209