Withings Unveils Go, an Automatic Activity and Sleep Tracker with E Ink Display
Withings broadens its activity tracker lineup bringing advanced activity tracking to wider audiences
LAS VEGAS, Jan. 5, 2016 /PRNewswire/ -- Withings, a leader in the connected health revolution, has expanded its line of award-winning activity trackers with Withings Go, one of the most affordable, versatile and fully featured activity trackers available. Priced at just $69, it is a highly intuitive tracker with a unique, always-on E Ink multiscreen display and ability to automatically track steps, distance, running, swimming and sleep features, usually only offered on more expensive devices.
The very low power requirement of the E Ink display means the Withings Go can operate continuously for up to 8 months. There is no charging required as the device uses a button cell battery (CR2032).
Automatic activity recognition
Withings Go automatically recognizes a variety of daily activities, which allows the user to wear it all day and track everything without having to push a button. For walking and running, the device analyzes number of steps, distance covered, calories burned as well as the duration of the running session. Go is also water-resistant (5 ATM) and automatically recognizes when the user starts swimming, providing the time of the session and the calories burned. At night, Go analyzes and can distinguish between light and deep sleep cycles to give users a full understanding of their sleep patterns.
Withings Go connects to the free Withings Health Mate iOS and Android application, named as one of Apple's Best Apps of 2014. Health Mate acts as a personal coach to track and motivate users to achieve their own activity goals as well as advanced food logging capabilities, thanks to a proprietary integration with MyFitnessPal. The app provides a timeline of daily reports and contextual advice to help achieve goals. It also includes an interactive leaderboard, personal "data insights," smart reminders, and achievement badges for added motivation through gamification strategies. In addition, Health Mate integrates with over 150 partners whose services add to the 360° wellness experience (GPS running, food logging, etc.).
Wide wearable appeal
The Withings Go is designed to expand the appeal of activity trackers to wider audiences, helping people of all fitness levels achieve their health goals. Available in 5 vibrant colors (black, blue, green, red, yellow), it can be worn in multiple ways to suit individual styles or social settings. Whether placed on the wrist, clipped to a belt, carried on a keychain, or in a pocket, it is with you wherever you go.
Withings will unveil the Withings Go at CES Pepcom January 5(th), at 7 pm. The new device will be demonstrated at CES January 6-9(th) 2016 at the Sands Expo Center, Hall C booth #74300. Withings Go will be available for purchase in Q1 2016 for a MSRP of $69.95.