Eureka Forbes Unveils Dr. Aeroguard Range of Revolutionary Air Purifiers With State-of-the-art ActiveShieldTM Technology

Eureka Forbes Unveils Dr. Aeroguard Range of Revolutionary Air Purifiers With State-of-the-art ActiveShieldTM Technology

MUMBAI, January 6, 2016 /PRNewswire/ --

    - Aeroguard to be now Available Through Retail Outlets in Addition to Direct Selling
and e-Commerce 

    - Introduces new Technologically Advanced Air Purifiers Under Dr. Aeroguard, Which
Will Offer Customized Solutions for Indoor air Pollution 

    - Offers Revolutionary ActiveShield TM  Technology With Double-sided Suction and
Provides a Unique 9-stage Purification System 

    Eureka Forbes, India's leading health and hygiene company, today introduced a
revolutionary innovation in air purification with the launch of its new range of air
purifiers under Dr. Aeroguard, powered by state-of-the-art ActiveShieldTM technology. When
Eureka Forbes introduced air purifiers, the category did not exist and had to be created.
For over 18 years, the company has invested heavily in monitoring air quality in over 18
cities through its laboratories. In addition, it has undertaken extensive consumer
research to now offer customised solutions for Indian conditions. Providing a breakthrough
solution to India's crippling problem of air pollution, the company aims to change the
dynamics of air purification in the country, with its diverse offerings.

    Having been the first brand to launch air purifiers in India, the company has geared
up yet again to undertake a massive initiative to reinvent its distribution strategy. As
part of its new strategy, its air purifiers will now be available on retail shelves in
addition to being sold through direct selling and e-commerce channels, thereby becoming an
omni-channel brand. The company's air portfolio will be bifurcated into two sub-brands -
Dr. Aeroguard (expert and specialist for direct selling) and Aeroguard (available on
retail and e-commerce).

    According to the System of Air Quality and Weather Forecasting And Research (SAFAR),
Delhi saw the highest level of air pollution on December 23, 2015, which is considered
severe and could result in an emergency health warning. While most people are relating to
an increase in air pollution outdoors, and tend to feel protected within the confined of
their homes, it is important to note that air inside our homes can be up to 10 times more
polluted than outside air, according to US Environment Protection Agency (EPA). Despite
this, indoor air pollution is arguably one of the most overlooked threats to human health.

    Dr. Aeroguard's new range of premium air purifiers include SCPR1100, SCPR700, SCPR200
and SCPR100. The Dr. Aeroguard SCPR1100's covers 1100 sq ft, which makes it ideal for use
in large office areas and large classrooms. The Dr. Aeroguard SCPR100's compact European
design makes it ideal for use on office desks, cubicles, classrooms. Similarly, Dr.
Aeroguard SCPR700 covers 700 sq ft, which makes it ideal for use in medium size office
areas, classrooms and living rooms and SCPR200, which is the most intelligent, compact and
efficient air purifier, is most suitable for bed rooms.

    The new range of air purifiers, which provides a revolutionary 9-stage purification
system, are a unique blend of cutting-edge technology and powerful performance. Extremely
convenient to use, Dr. Aeroguard's air purifiers have been designed to simplify tasks, and
enhance efficiency levels, while saving time. Certified by the world renowned German
'gui-Lab', Dr. Aeroguard range of purifiers are powered by Activeshield x 2 Filtration
System. This ultra-precision purification process of Dr. Aeroguard has double the
efficiency of purifiers in its class to eliminate sub-micron respirable particles and
infection-carrying microbes in the air. Not only do these air purifiers sense, clean and
purify, they revitalize the air using a perfect blend of Silver Ions, Diatoms and Vitamins,
making the air pure and healthy. While the Diatoms clean the air of formaldehyde, VOCs
and harmful chemicals in no time, the Therapeutic Filter in Dr. Aeroguard range of
purifiers fills the air with Vitamin C, reducing stress and aiding in relaxation. By
releasing the antioxidant Vitamin C into the air, the free active radicals in the air are
suppressed, which results in active deodorization.  

    Sharing his thoughts on the announcement, Mr. Shashank Sinha, Senior General Manager,
Marketing, Eureka Forbes Limited said, "The air we breathe is pivotal to our health and
wellbeing. Awareness levels on the concerning aspects of this grave health threat from
indoor air pollution still remains very low. Given the increase in pollution levels in the
country, air purifiers have become the need of the hour. With the launch of Dr. Aeroguard,
we want to encourage people to take action in minimizing their risk and mitigate indoor
air quality problems effectively, by adopting the right technology through these products.
Moreover, this strategic step will enable us to engage with customers at multiple touch
points. With this consolidated and integrated approach, we are also aiming at increasing
our market share in the air purification category."

    About Eureka Forbes: 

    Eureka Forbes Limited is India's leading health and hygiene brand. It is a
multi-product, multi-channel organization with a gross group turnover of Rs. 20,351
million for the year ending 31st March 2015. A part of Shapoorji Pallonji Group, Eureka
Forbes' product portfolio encompasses water purification, vacuum cleaning, air
purification and home security solutions. It has a base of 15 million happy customers, a
reach of over 1,500 cities and towns in India and a global footprint across 53 countries.
In addition to Asia's largest direct sales force, it has dealer and institutional channels,
an inventive business partner network, a rural channel and one of the most expansive
service networks in India. In its 33 years of existence, Eureka Forbes has been a pioneer
and trend setter in direct selling in India and today is one of the largest direct selling
companies in the world. Aquaguard is the flagship water purifier brand of Eureka Forbes
and has been conferred with numerous Indian and international awards for its superior
technology.

    For more information, visit: http://www.eurekaforbes.com

            For further information, please contact:  

         
        Neha Nadkarni / Shruti Surve 
        M: +91-9820927403 / +91-9930593171 
        E-mail: neha.nadkarni@mslgroup.com / shruti.surve@mslgroup.com 
        MSLGROUP 

     

Eureka Forbes