American Express Meetings & Events Partners with DoubleDutch to Launch Specialised Meetings App For Pharmaceutical Industry

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January 11, 2016
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American Express Meetings & Events Partners with DoubleDutch to Launch Specialised Meetings App For Pharmaceutical Industry

LONDON, January 11, 2016 /PRNewswire/ --

      HCP MOBILE CONNECT provides pharmaceutical companies with greater transparency on

             meeting attendees to help adhere to strict global regulations 

    American Express Meetings & Events today announced the launch of a new app, HCP MOBILE
CONNECT, designed to assist pharmaceutical companies to be transparent and meet compliance
regulations when hosting HealthCare Providers (HCP) at their events. The app, which is
powered by DoubleDutch, a global provider of mobile event technology, allows meeting
owners to accurately confirm and log the attendance of the HCP attendees electronically,
and can also be customised at a country level in order to provide local languages and
relevant legal messages.

    The HCP MOBILE CONNECT app is part of a comprehensive suite of Pharmaceutical
Compliance Meetings Management Solutions from American Express Meetings & Events,
developed to provide pharmaceutical companies with the ability to gather essential data in
a simple, accurate way, thereby increasing transparency and control.

    As new regulations are put into place, global pharmaceutical organisations face higher
levels of complexity and scrutiny when it comes to the reporting and management of
indirect transfer of value to HCPs, tied to participation in sales meetings, education
programmes and conferences. Digitally captured attendance records enable improved data
collection integrity, which can improve compliance and visibility.

    "Pharmaceutical companies are facing increasingly complex obligations from a
regulatory and compliance perspective, both within the US and internationally," said Issa
Jouaneh, Senior Vice President and General Manager, American Express Meetings & Events.
"With this in mind, we offer a suite of services for the healthcare industry to assist in
providing full visibility of meetings and events attendees and associated spending."

    "The healthcare industry involves thousands of meetings every year, all over the world,
and they vary in size from large conferences, to mini-events such as lunches and dinners.
With this in mind, an app such as HCP MOBILE CONNECT, which provides transparency on
attendance records, will deliver value to its users, who are required to keep track of
this information in order to remain compliant."  

    HCP MOBILE CONNECT is available for download on all smartphones. Meeting organisers
can quickly and easily scale up and down the number of people required to welcome meeting
attendees based on the size of the event. Through the use of individual, password
protected mobile logins, the app offers verifiable HCP attendance visibility while
virtually removing the opportunity for error through paper sign-in sheets.

    "The events industry is witnessing a digital and mobile revolution, with solutions
such as DoubleDutch designed to digitise the offline experience and bring more data and
insight to help event organisers track, measure, and optimise their events," said Lawrence
Coburn, Founder & CEO, DoubleDutch.  

    HCP MOBILE CONNECT is available from today to all American Express Meetings & Events
pharmaceutical customers.

    About American Express Meetings & Events 

    American Express Meetings & Events, a division of American Express Global Business
Travel, offers longstanding experience, expertise and leading capabilities spanning
programme implementation to budget optimisation to deliver powerful meetings and events
experiences for clients. The global team is focused on meetings and events sourcing,
planning, contract negotiations, budgeting, expense management, reporting and benchmarking,
combined with strategic counsel and integration of leading technology. This end-to-end
approach focuses on creating visibility, driving savings and enabling effective meeting
experiences.

    With more than 40 years in the industry and a presence in over 50 countries, American
Express Meetings & Events is uniquely positioned to manage meetings and events locally,
regionally, internationally and across the globe. American Express Meetings & Events works
with local leaders to enhance its offering to clients. American Express Meetings & Events
was named to MeetingsNet's 2015 "CMI 25" list, an annual directory of the largest and most
influential full-service meeting and incentive travel management companies focused on the
U.S. corporate meetings and incentives industry.  According to that list, American Express
Meetings & Events managed the highest number of corporate meetings and incentive travel
programme, as well as the most rooms booked for meetings in 2013. To learn more about the
services offered by American Express Meetings & Events, visit
https://www.amexglobalbusinesstravel.com/meetings-and-events

American Express Global Business Travel

CONTACT: EMEA Katherine Doyle / Dominique Fevry Kwittken +44-207-401-8001 Kdoyle@kwittken.com dfevry@kwittken.com

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