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Market Disruptor LeEco Launches Two Flagship Superphones - Le Max and Le 1s
DELHI, January 22, 2016 /PRNewswire/ --
- Indian Consumers to Plug Into a New Ecosystem Era With LeEco Â
- Market Disruptor LeEco Brings a Phone With the World's Fastest Processor and Another
With the World's Fastest Battery Charging Â
- LeEco, Formerly Known as Letv Worldwide, Finally Entered India by Holding an
Extravaganza Official Launch Event in Gurgaon
- LeEco Releases Le 1s, the Disruptive Flagship - Great Design, Power Packed Device at
an Amazing PriceÂ
LeEco released a flagship killer, Le 1s, which was released in China in November and
in a short 2-month, LeEco has sold more than 3 million Le 1s, the best seller in China and
other markets.
Le 1s is equipped with Helio X10 Turbo, the flagship processor of the year with
outstanding features and performance. It not only gives users the best multimedia
experience and gaming experience without any lag or interruption, but also allows a quick
charge which means 5 minutes charge for a 3.5 hours of talk time.
A good comparison with Le 1s is iPhone 6s plus, according to Atul Jain, COO of Smart
Electronics Business, Le Eco India. Although both have the same screen size, Le 1s' body
length and width are 7.1mm and 3.7mm shorter respectively than 6s plus, which means less
bulk, but more screen ratio for Le 1s. And the 7.5mm thick Le 1s weighs only 169 g, an
even 23 g lighter than the same screen sized iPhone 6s Plus.
Le 1s's rare 13-megapixel camera is definitely worthy to mention about. Equipped with
blue glass infrared filter and ISOCELL, a technology interprets every single detail back
to life, the camera could capture the finest picture never a phone could make before.
And thanks to the adopted three core focusing technologies, namely PDAF, ball bearing
VCM, Closed Loop, the camera could focus in a blink of eyes, 0.09 second. This makes the
phone a best choice for sport fans, who can capture finest and un-blurred picture even in
a fast-moving sports game.
Le 1s has also the world's fastest fingerprint recognition technology, which can
unlock the phone from any angle within 0.15s with 99.3% accuracy, and the phone can
maximally add 5 fingerprints. Le 1s also has the world's first mirror-surfaced fingerprint
scanner which could be a gospel to appearance-loving persons.
The full-metal aircraft grade aluminum unibody makes the phone scratch proof, for
which competitors can hardly offer the same level of resistance. Users can erase their
worries of having other hard or sharp objects in their pocket which may scratch the phone.
A big outstanding and unique feature of Le 1s is its type-C port and fast charging
technology. Different from traditional charting ports, which may need users to fumble
twice in connecting correctly, type-C port is a two-way charging and customers can charge
either side up.
And Le 1s has its unique fast charging technology, ensuring plugging for 5 minutes in
return for 3.5 hours of talk time, which is rarely seen with other existing brands.
Le 1s is such an art piece that it even doesn't have a single screw in its body, which
is even not achieved by iPhones. Le 1s might be the world's only metal unibody phone
featuring a screwless industrial design, which upholds breathtaking minimalism.
The super-slim body and bezel-less industrial design makes Le 1s a great choice for
business and entertainment and for almost all age groups. This is why LeEco called Le 1s
as "the Super Model".
The price of the two flagship superphones is also shocking, not for its high end, but
for its below production cost pricing strategy.
LeEco releases Le Max, a premium phone owning the fastest processor Â
Atul Jain, COO of Smart Electronics Business, Le Eco India, who used to serve in
Samsung as the Senior Vice President at South-West Asia Regional HQ, introduced the 6.33
inch screen Le Max as the premium phone of the company. This phone's slogan, 'Go Big, Go
Bold' was the brainchild of a Le Superfan, and its eUI (Eco User Interface) was constantly
improved with feedbacks from more than 200,000 users worldwide.
Le Max is backed by the world's fastest processor, the Qualcomm Snapdragon 810, which
is primed for better multi-tasking and unrivaled performance, all thanks to an octacore
processor and the phone's 4GB DDR4 ram plus 64GB or 128G storages.
To prove the phone's outstanding performance, LeEco compared Le Max with several other
international brands by adopting AnTuTu Benchmarking Scaling, which showed Le Max leaving
other flagships with the same Qualcomm 810 processor, like HTC one M9, Sony Xperia Z5, in
the dust with a performance score of almost 84,000.
The 6-piece lens 21 Megapixel rear camera with Sony's IMX230 sensor and Optical Image
Stabilizer make sure the best and sharpest picture and video quality even in a dark
environment. The Dual tone flash has two sources of light with different color
temperatures ensuring the user getting the best balance of light when clicking pictures at
any time of the day. An even better performance than the latest iPhone 6s.
LeMax is also the world's first phone with a 2K display and a 21 MP camera.
The front camera with a wide angle 5P lens and F2.0 aperture allows people take the
best selfies and groupies. And a more user-friendly design is when taking selfies, people
can just touch the fingerprint scanner at the back to capture photos or videos, making a
large phone of a 6.33 screen easier for life.
Le Max also boasts of the best-in-class Hi-Fi audio experience with features like
noise-reduction, lower surface noise, better frequency response and higher power output
capacity. LeEco has partnered with AKG Acoustics, a world-class audio equipment
professional company in Europe, to develop the Le Hi-Fi experience which delivers a
powerful, undistorted sound that music professional have trusted for almost 70 years.
The full metal unibody design out of aircraft grade aluminum makes the phone
fashionable and sturdy, and Le Max is also the world's first full-floating glass, which is
a Sharp Screen exclusively for LeEco, and bezel-less design, reaching an unmatched viewing
experience.
Atul, COO of Smart Electronics Business, Le Eco India, said Le Max will be available
in 2 colors - shimmer gold with 128GB and titanium silver with 64GB of memory, which would
be for flash sales since February 2nd on Flipkart.
LeEco will have flash sales for Le Max and Le 1s exclusively on Flipkart, the largest
e-commerce platform in India, on February 2nd. And for anyone who buys Le Max and Le 1s on
February 2nd, the consumer with an Axis Bank card can get 10% cashback. An important note
is due to the limited stock of Le Max and Le 1s, 500 units and 80,000 units, consumers
have to register for flash sale from 1800Hr on January 20th .
LeEco pays so much attention to Indian market that it plans to build a large-scale R&D
center in Bangalore within 2016, with more than 1,000 people, covering Super TV, Super
Phone, accessories, LeMall, and Clouds etc.
LeEco is facing a huge but cluttering market in India. The way it does has already
arouse strong market interests, like disruptive market strategies and unique ecosystems,
and like Atul Jain, COO of LeEco India, said, "We are facing one of the most promising
markets in the world, and LeEco hopes to sustain its legendary story here."
For registration, please click here
[http://www.flipkart.com/le-1s?semcmpid=sem_3856208402_mobiles_LeEco1S_goog&tgi=sem%2C1%2CG%2C4868323561%2Cg%2Csearch%2C%2C92140954261%2C1t1%2Cb%2C%2Ble+%2B1s%2Cc%2C%2C%2C%2C%2C%2C%2C&gclid=CN7365OIu8oCFRQkaAodyV0I8w ]
Â
Media Contact:Â
Shruti SinghÂ
Shruti.singh@bm.comÂ
91-8587068759Â
Senior AssociateÂ
Genesis Burson MarstellerÂ
Â
LeEco
Market Disruptor LeEco Launches Two Flagship Superphones - Le Max and Le 1s
DELHI, January 22, 2016 /PRNewswire/ --
- Indian Consumers to Plug Into a New Ecosystem Era With LeEco Â
- Market Disruptor LeEco Brings a Phone With the World's Fastest Processor and Another
With the World's Fastest Battery Charging Â
- LeEco, Formerly Known as Letv Worldwide, Finally Entered India by Holding an
Extravaganza Official Launch Event in Gurgaon
- LeEco Releases Le 1s, the Disruptive Flagship - Great Design, Power Packed Device at
an Amazing PriceÂ
LeEco released a flagship killer, Le 1s, which was released in China in November and
in a short 2-month, LeEco has sold more than 3 million Le 1s, the best seller in China and
other markets.
Le 1s is equipped with Helio X10 Turbo, the flagship processor of the year with
outstanding features and performance. It not only gives users the best multimedia
experience and gaming experience without any lag or interruption, but also allows a quick
charge which means 5 minutes charge for a 3.5 hours of talk time.
A good comparison with Le 1s is iPhone 6s plus, according to Atul Jain, COO of Smart
Electronics Business, Le Eco India. Although both have the same screen size, Le 1s' body
length and width are 7.1mm and 3.7mm shorter respectively than 6s plus, which means less
bulk, but more screen ratio for Le 1s. And the 7.5mm thick Le 1s weighs only 169 g, an
even 23 g lighter than the same screen sized iPhone 6s Plus.
Le 1s's rare 13-megapixel camera is definitely worthy to mention about. Equipped with
blue glass infrared filter and ISOCELL, a technology interprets every single detail back
to life, the camera could capture the finest picture never a phone could make before.
And thanks to the adopted three core focusing technologies, namely PDAF, ball bearing
VCM, Closed Loop, the camera could focus in a blink of eyes, 0.09 second. This makes the
phone a best choice for sport fans, who can capture finest and un-blurred picture even in
a fast-moving sports game.
Le 1s has also the world's fastest fingerprint recognition technology, which can
unlock the phone from any angle within 0.15s with 99.3% accuracy, and the phone can
maximally add 5 fingerprints. Le 1s also has the world's first mirror-surfaced fingerprint
scanner which could be a gospel to appearance-loving persons.
The full-metal aircraft grade aluminum unibody makes the phone scratch proof, for
which competitors can hardly offer the same level of resistance. Users can erase their
worries of having other hard or sharp objects in their pocket which may scratch the phone.
A big outstanding and unique feature of Le 1s is its type-C port and fast charging
technology. Different from traditional charting ports, which may need users to fumble
twice in connecting correctly, type-C port is a two-way charging and customers can charge
either side up.
And Le 1s has its unique fast charging technology, ensuring plugging for 5 minutes in
return for 3.5 hours of talk time, which is rarely seen with other existing brands.
Le 1s is such an art piece that it even doesn't have a single screw in its body, which
is even not achieved by iPhones. Le 1s might be the world's only metal unibody phone
featuring a screwless industrial design, which upholds breathtaking minimalism.
The super-slim body and bezel-less industrial design makes Le 1s a great choice for
business and entertainment and for almost all age groups. This is why LeEco called Le 1s
as "the Super Model".
The price of the two flagship superphones is also shocking, not for its high end, but
for its below production cost pricing strategy.
LeEco releases Le Max, a premium phone owning the fastest processor Â
Atul Jain, COO of Smart Electronics Business, Le Eco India, who used to serve in
Samsung as the Senior Vice President at South-West Asia Regional HQ, introduced the 6.33
inch screen Le Max as the premium phone of the company. This phone's slogan, 'Go Big, Go
Bold' was the brainchild of a Le Superfan, and its eUI (Eco User Interface) was constantly
improved with feedbacks from more than 200,000 users worldwide.
Le Max is backed by the world's fastest processor, the Qualcomm Snapdragon 810, which
is primed for better multi-tasking and unrivaled performance, all thanks to an octacore
processor and the phone's 4GB DDR4 ram plus 64GB or 128G storages.
To prove the phone's outstanding performance, LeEco compared Le Max with several other
international brands by adopting AnTuTu Benchmarking Scaling, which showed Le Max leaving
other flagships with the same Qualcomm 810 processor, like HTC one M9, Sony Xperia Z5, in
the dust with a performance score of almost 84,000.
The 6-piece lens 21 Megapixel rear camera with Sony's IMX230 sensor and Optical Image
Stabilizer make sure the best and sharpest picture and video quality even in a dark
environment. The Dual tone flash has two sources of light with different color
temperatures ensuring the user getting the best balance of light when clicking pictures at
any time of the day. An even better performance than the latest iPhone 6s.
LeMax is also the world's first phone with a 2K display and a 21 MP camera.
The front camera with a wide angle 5P lens and F2.0 aperture allows people take the
best selfies and groupies. And a more user-friendly design is when taking selfies, people
can just touch the fingerprint scanner at the back to capture photos or videos, making a
large phone of a 6.33 screen easier for life.
Le Max also boasts of the best-in-class Hi-Fi audio experience with features like
noise-reduction, lower surface noise, better frequency response and higher power output
capacity. LeEco has partnered with AKG Acoustics, a world-class audio equipment
professional company in Europe, to develop the Le Hi-Fi experience which delivers a
powerful, undistorted sound that music professional have trusted for almost 70 years.
The full metal unibody design out of aircraft grade aluminum makes the phone
fashionable and sturdy, and Le Max is also the world's first full-floating glass, which is
a Sharp Screen exclusively for LeEco, and bezel-less design, reaching an unmatched viewing
experience.
Atul, COO of Smart Electronics Business, Le Eco India, said Le Max will be available
in 2 colors - shimmer gold with 128GB and titanium silver with 64GB of memory, which would
be for flash sales since February 2nd on Flipkart.
LeEco will have flash sales for Le Max and Le 1s exclusively on Flipkart, the largest
e-commerce platform in India, on February 2nd. And for anyone who buys Le Max and Le 1s on
February 2nd, the consumer with an Axis Bank card can get 10% cashback. An important note
is due to the limited stock of Le Max and Le 1s, 500 units and 80,000 units, consumers
have to register for flash sale from 1800Hr on January 20th .
LeEco pays so much attention to Indian market that it plans to build a large-scale R&D
center in Bangalore within 2016, with more than 1,000 people, covering Super TV, Super
Phone, accessories, LeMall, and Clouds etc.
LeEco is facing a huge but cluttering market in India. The way it does has already
arouse strong market interests, like disruptive market strategies and unique ecosystems,
and like Atul Jain, COO of LeEco India, said, "We are facing one of the most promising
markets in the world, and LeEco hopes to sustain its legendary story here."
For registration, please click here
[http://www.flipkart.com/le-1s?semcmpid=sem_3856208402_mobiles_LeEco1S_goog&tgi=sem%2C1%2CG%2C4868323561%2Cg%2Csearch%2C%2C92140954261%2C1t1%2Cb%2C%2Ble+%2B1s%2Cc%2C%2C%2C%2C%2C%2C%2C&gclid=CN7365OIu8oCFRQkaAodyV0I8w ]
Â
Media Contact:Â
Shruti SinghÂ
Shruti.singh@bm.comÂ
91-8587068759Â
Senior AssociateÂ
Genesis Burson MarstellerÂ
Â
LeEco