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Device Map by Crosswise Integrated by VisualDNA to Drive Cross-Channel Audience Reach
TEL AVIV, January 28, 2016 /PRNewswire/ --
Crosswise [http://www.crosswise.com ], an innovator in cross-device identification
mapping, announced today that VisualDNA has incorporated cross-device mapping data from
Crosswise into its personality-tailored audiences. By expanding its audience data across a
consumer's multiple devices, VisualDNA allows its clients to reach their desired audiences
much more effectively.
Device Map by Crosswise identifies which devices - such as smartphones, tablets, PCs
and digital TVs - are being used by individual consumers. Anonymously identifying these
connections from among billions of different devices allows companies to shift their
advertising, retargeting, content personalization and marketing analytics from being
device-focused to being person-focused. The results include improved online experiences
for consumers, dramatically improved marketing ROI for advertisers, and more valuable ad
space and audience segments for publishers.
VisualDNA uses innovative and patented visual personality profile tests with
predictive analytics across 500 million global digital profiles. This enables
understanding of audiences across display, video, search, CRM and website optimization in
both desktop and mobile environments. The integration of Crosswise's device map means that
advertisers can consistently target VisualDNA's demographic, interest, intent and
psychographic segments across of all of a consumer's devices.
"Adding cross-device data to our segments immediately and dramatically expands the
ability of agencies and brands to pinpoint their most relevant customers, regardless of
which device they are using at any point in time," said Raj Dhanda, VP of Global Strategy
at VisualDNA. "We chose Crosswise to be our cross-device data provider because of the high
quality of their data and the fact that they are a pure-play data provider, without any
media services bias. Working closely with their highly professional team has been a
pleasure, and we expect a long and fruitful relationship."
"We are very pleased that a leading global data company such as VisualDNA has selected
Crosswise to fuel their move to cross-device audience expansion," said Steven Glanz,
Co-founder and CEO of Crosswise. "By providing marketers with equal reach into their
audiences' desktop and mobile browsers as well as their mobile apps, VisualDNA's unique
segmentation will now help brands forge even deeper content-relevant relationships with
their audiences."
About CrosswiseÂ
Crosswise's unparalleled Big Data technology and market-leading position makes it the
authoritative source of data identifying which PCs, phones, tablets TVs and other
connected devices are being used by individual consumers. Crosswise's data-as-a-service
offering enables retail brands, premium publishers and ad tech vendors to quickly realize
the tremendous business benefits of cross-device consumer communication, content
personalization, conversion attribution and user behavior analytics. The company employs
the world's largest team of data scientists dedicated exclusively to the cross-device
identification challenge. Founded in 2013, Crosswise is backed by Pereg Ventures, ZhenFund,
Horizons Ventures, Giza Ventures and OurCrowd. Learn more at
http://www.crosswise.com.
About VisualDNAÂ
VisualDNA is a consumer insights and analytics company combining the science of
psychology with the technology of big data so brands can understand and target their
digital audiences at scale. VisualDNA uses innovative and patented visual personality
profile tests to gather profiles directly from consumers. The company has over 500m global
digital profiles to power advertising audiences across display, video, search and in both
desktop and mobile channels, offering segmentation for demographics, interests, intentions
and shopper psychology. Learn more at http://www.visualdna.com.
Â
For more info, please contact:Â
Sharon ShiranÂ
+972-54-542-4520Â
shiran@crosswise.comÂ
Â
CrossWise
Device Map by Crosswise Integrated by VisualDNA to Drive Cross-Channel Audience Reach
TEL AVIV, January 28, 2016 /PRNewswire/ --
Crosswise [http://www.crosswise.com ], an innovator in cross-device identification
mapping, announced today that VisualDNA has incorporated cross-device mapping data from
Crosswise into its personality-tailored audiences. By expanding its audience data across a
consumer's multiple devices, VisualDNA allows its clients to reach their desired audiences
much more effectively.
Device Map by Crosswise identifies which devices - such as smartphones, tablets, PCs
and digital TVs - are being used by individual consumers. Anonymously identifying these
connections from among billions of different devices allows companies to shift their
advertising, retargeting, content personalization and marketing analytics from being
device-focused to being person-focused. The results include improved online experiences
for consumers, dramatically improved marketing ROI for advertisers, and more valuable ad
space and audience segments for publishers.
VisualDNA uses innovative and patented visual personality profile tests with
predictive analytics across 500 million global digital profiles. This enables
understanding of audiences across display, video, search, CRM and website optimization in
both desktop and mobile environments. The integration of Crosswise's device map means that
advertisers can consistently target VisualDNA's demographic, interest, intent and
psychographic segments across of all of a consumer's devices.
"Adding cross-device data to our segments immediately and dramatically expands the
ability of agencies and brands to pinpoint their most relevant customers, regardless of
which device they are using at any point in time," said Raj Dhanda, VP of Global Strategy
at VisualDNA. "We chose Crosswise to be our cross-device data provider because of the high
quality of their data and the fact that they are a pure-play data provider, without any
media services bias. Working closely with their highly professional team has been a
pleasure, and we expect a long and fruitful relationship."
"We are very pleased that a leading global data company such as VisualDNA has selected
Crosswise to fuel their move to cross-device audience expansion," said Steven Glanz,
Co-founder and CEO of Crosswise. "By providing marketers with equal reach into their
audiences' desktop and mobile browsers as well as their mobile apps, VisualDNA's unique
segmentation will now help brands forge even deeper content-relevant relationships with
their audiences."
About CrosswiseÂ
Crosswise's unparalleled Big Data technology and market-leading position makes it the
authoritative source of data identifying which PCs, phones, tablets TVs and other
connected devices are being used by individual consumers. Crosswise's data-as-a-service
offering enables retail brands, premium publishers and ad tech vendors to quickly realize
the tremendous business benefits of cross-device consumer communication, content
personalization, conversion attribution and user behavior analytics. The company employs
the world's largest team of data scientists dedicated exclusively to the cross-device
identification challenge. Founded in 2013, Crosswise is backed by Pereg Ventures, ZhenFund,
Horizons Ventures, Giza Ventures and OurCrowd. Learn more at
http://www.crosswise.com.
About VisualDNAÂ
VisualDNA is a consumer insights and analytics company combining the science of
psychology with the technology of big data so brands can understand and target their
digital audiences at scale. VisualDNA uses innovative and patented visual personality
profile tests to gather profiles directly from consumers. The company has over 500m global
digital profiles to power advertising audiences across display, video, search and in both
desktop and mobile channels, offering segmentation for demographics, interests, intentions
and shopper psychology. Learn more at http://www.visualdna.com.
Â
For more info, please contact:Â
Sharon ShiranÂ
+972-54-542-4520Â
shiran@crosswise.comÂ
Â
CrossWise