Best-in-class Features, Many Industry Firsts, and Stunning Looks Make it the Winner
LeEco's recently launched flagship killer Le1s reiterates the brand's image of
bringing disruptive technology to global markets. The Le1s is already the market disruptor,
having sold record breaking units in just few seconds of its sale. The superphone which
comes at a sustainable price, re-defines the value segment, and challenges
flagship smartphones such as Samsung Galaxy S6, which are three times more expensive than
Le1s. Stunning design, best-in-class technology, and compelling features make Le1s the
winner hands down.Â
Design
Le1s has a trendy full-metal body - it is one of the few brands in the market
worldwide to have so. It is no wonder that Le1s has been the top seller in China since its
release last October - has sold more than 2 million units in just two months. Le1s's metal
uni-body is breathtakingly sturdy and made for perfection with aircraft grade aluminum,
which makes it solid and reliable - the CNC processing duration of 3300s is exquisitely
crafted for a seamless experience as a whole. The Le Superphones are possibly the world's
only metal uni-body devices that feature a screw-less industrial design leaving no trace
of industrial assembling on the body. Â
And surprisingly, although Le1s is a full-metal phone, its weight is 169 gm, 23 gm
lighter than the same-screen sized 5.5-inch iPhone 6s Plus. The metal design also not only
provides full signal but also strengthens it. Compared to the same full-metal
iPhone 6s Plus, Le1s has a better signal performance.
Signal 2G-3G 4G Wi-Fi
Le1s vs. iPhone 6 Plus 18% 24% 13%
Specifications
Like its unique hidden button design, only by Letv, Le1s comes with many firsts in the
category. At a highly competitive price over the Galaxy S6 or the M9+, Le1s brings the
Dual SIM on a 4G Wi-Fi band that is available only on the M9+, which is priced much
higher. The Le1s also packs the Octa-core, 2.2 GHz, Helio X10 Turbo processor compared to
Samsung's Quadcore or HTC's Mediatek MT6795T Helio X10. The Le1s is a budget powerhouse
and heavy gamers are sure to inhabit the Le1s for a stunningly smooth gaming experience.
The phone is also crammed with 3GB of RAM offering the joy of multitasking.
The Le1s packs in more battery power compared to the Samsung Galaxy S6 and the HTC One
M9+. The Le1s comes with a 3000 mAh Li-Po battery over S6's 2550 mAh and M9+'s 2840
mAh. This means an Le1s consumer can enjoy far more talktime than others in the category
on same charge.Â
A comparative analysis of Le1s with Samsung Galaxy S6Â and HTC One M9+
Product Name LeEco Le1S Samsung Galaxy S6 HTC One M9+ 32 GB
Dual Sim, Dual 4G, Single SIM, 4G
SIM / Band Wi-Fi LTE/NFC/WiFi 4G LTE/NFC/WiFi
Quad-core 1.5 GHz
Octa-core, 2.2 GHz, Cortex-A53 & Quad-core Mediatek MT6795T
Processor Helio X10 Turbo 2.1.0 GHz Cortex-A57 Helio X10
3 GB RAM, 32 GB
RAM / ROM inbuilt 32/64/128 GB, 3 GB RAM 32 GB, 3 GB RAM
Battery 3000 mAh Li-Po 2550 mAh 2840 mAh
5.5 inches, FHD 1920 x 5.1 inches, Super
Display 1080 pixels, IPS AMOLED 5.2", Super LCD3
External Memory No No Yes
OS Android v5.0.2 eUI Android OS, v5.0.2 Android OS, v5.0.2
Front Camera 5 MP 5MP 4 MP
Body Type Aluminium Metal Metal
Fingerprint Sensor Yes Yes Yes
Corning Gorilla Glass
Glass Protection Gorilla Glass 3 4 Yes
IR Blaster Yes Yes
That's not all. The Le1s features the revolutionary Type C charger, which makes
charging quick - just 5 minutes of charge gets you 3.5 hours of talktime. The reversible
USB Type-C connector is technologically advanced than its competitors in many ways such as
it has an additional sealing and PTC protection in-between wires, which is an industry
first. For tech enthusiasts, the Le1s offers two charging paths, 24W charger,
 3A Data Cable, and high-density superfast charging battery supporting the Type C
connector.Â
The Le1s also proves the high AnTuTu score of 55844. Rated much ahead of competitors
on AnTuTu benchmark, the device is a true market disruptor.
About LeEco (formerly Letv):
LeEco (formerly Letv), a global pioneering internet and technology company has evolved
and diversified to become a pioneer in building an internet ecosystem across content,
devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong,
LeEco employs nearly 10,000 people and is the world's first video company to go public
with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China,
it has regional headquarters in Hong Kong and Los Angeles.
With disruptive innovation as the guiding principle, LeEco is engaged in myriad
businesses, spanning Internet TV, video production and distribution, smart gadgets and
large-screen applications to e-commerce, eco-agriculture and connected super-electric
cars. The company also has one of the world's largest content libraries which includes
movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco
devices like superphones and super TVs. Breaking the barriers of innovation, LeEco
provides personalized products and services for an enhanced user experience at disruptive
prices.
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Media Contact:
Â
Richa Mehta Â
richa.mehta@bm.com Â
+91-9811660870Â
Senior AssociateÂ
Genesis Burson-Marsteller