Adoreboard Introduces Toneapi a Revolutionary New Way to Rapidly Measure Emotional Intent Within Text

Adoreboard Introduces Toneapi a Revolutionary New Way to Rapidly Measure Emotional Intent Within Text

BELFAST, Northern Ireland, February 17, 2016 /PRNewswire/ --

    Adoreboard, the market leader in the provision of software tools to help those who
create or analyse text to understand the tone and emotion expressed within that text has
today released a completely new solution - Toneapi - designed to help with the rapid
improvement of content.

(Photo:
http://photos.prnewswire.com/prnh/20160216/333865 )

    Toneapi is a revolutionary tool that helps the user to write better by optimising the
content for emotion. During the private beta phase of the product introduction over 1,000
world-wide professional organisations and individuals signed up to gain experience of the
solution in action. The software is aimed at those who create, manage or analyse text such
as Content Marketers, Bloggers, Data Analysts, Brand Managers, Educators, Market
Researchers, Digital Executives, Sales Executives, and PR Executives.

    Toneapi has been adopted by many of the global agencies including Havas. Mark Thomson
Head of Data at Havas Helia said: "Emotions play an increasingly important role in
understanding customer preferences enabling brands to create content, which aligns more
closely with these. The outcome of which is to create messaging which is more accurate or
leads to high impact communication that people respond to in a more empathic way."

    Conran Design Group who are also part of Havas, have applied the technology to major
clients including Cancer Research UK.

    Data scientists at Adoreboard have devised mathematical algorithms, which
enable Toneapi to identify over 20 emotions expressed in content. So feelings such as love,
hate, anger, surprise, annoyance and trust can be identified and compared within content.
The technology also includes an emotional thesaurus or Content Optimiser which provides
users with recommendations on how the content can be optimised for different types of
emotion. The technology is simple to use and cloud-based. It can deliver substantial value
extremely quickly and did so repeatedly during the pre-launch trial phase for a broad
range of organisations.

    Chris Johnston, CEO of Adoreboard said "Toneapi has already proven its ability to
drive value and improved results to a very wide range of users and organisations.  We are
delighted to see it formally launched today.  Its speed and ease of use - for all user
types - is a critical differentiator.  We look forward to accelerating its adoption for
everyone involved in improving or understanding all forms of content."   

    Toneapi is available with immediate effect and is accessible
at http://www.toneapi.com to implement a free, 14 day trial .  In addition, due to
high demand, an initial 'first in a series' Webinar is scheduled for Wednesday, 2nd March
2016 7:00 PM GMT / 2:00 PM EST where industry experts including the former editor of Press
Association and Conran Design will be sharing their findings from the operational use
of toneapi.  Full information available at http://www.toneapi.com

    Photo:
    http://photos.prnewswire.com/prnh/20160216/333865

Photo:http://photos.prnewswire.com/prnh/20160216/333865
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160216/333865
http://photoarchive.ap.org/
Adoreboard

CONTACT: Chris Johnston, +44-(0)7746-956997