Ricoh announces HD PENTAX-D FA 15-30mm f/2.8 lens for new PENTAX K-1 full-frame DSLR

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February 17, 2016
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Ricoh announces HD PENTAX-D FA 15-30mm f/2.8 lens for new PENTAX K-1 full-frame DSLR

Weather-sealed, ultra-wide-angle zoom lens, ideal for landscapes and nightscapes

DENVER, Feb. 17, 2016 /PRNewswire/ -- Ricoh Imaging Americas Corporation today announced the HD PENTAX-D FA 15-30mm f/2.8ED SDM WR lens. This new lens is designed to work seamlessly with the full-frame sensor of the new PENTAX K-1 camera, also announced today.

https://photos.prnewswire.com/prnvar/20140718/128670

When mounted on the PENTAX K-1 camera body, the lens covers a focal-length range from 15mm ultra-wide-angle to 30mm wide-angle.(Note: with a PENTAX  APS-C-size digital SLR camera body, the lens covers a focal-length range from 23mm to 46mm.) Its exaggerated ultra-wide perspective and state-of-the-art optical design enable capturing high-resolution, dynamic, sweeping views of subjects, ideal for landscape photography. Treated with PENTAX-developed HD Coating, the lens produces well-defined, fine-detailed images with ample light levels even at the edges of the image field, while effectively reducing chromatic aberration and distortion to a minimum.

Its large f/2.8 maximum aperture is also well-suited for photographing nightscapes and starry skies. The built-in SDM (Supersonic Direct-drive Motor) provides quiet, high-speed autofocus operation.

| Pricing and Availability |

HD PENTAX-D FA 15-30mm f/2.8ED SDM WR lens will be available in April 2016 at http://www.ricohimaging.com and retail outlets nationwide for a manufacturer's suggested retail price of $1,499.99.

| About Ricoh Imaging Americas Corporation |

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.  Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.

The company now known as Ricoh Imaging Americas Corporation, was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh's offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.

For further information, please visit http://www.ricohimaging.com/pentaxff

© 2016 Ricoh Imaging Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.

For More Information, Contact:

Barbara Hagin

Breakaway Communications for Ricoh

(415) 358-2484
bhagin@breakawaycom.com

Main Features

    1. Exceptional imaging powerWhen mounted on the PENTAX K-1 35mm full-frame
       digital SLR camera body, the lens provides an ultra-wide-angle
       focal-length coverage from 15mm to 30mm. Its exaggerated perspective
       helps the photographer produce spectacular landscape photographs. With a
       30mm focal length at the telephoto end, the lens is also well-suited to
       portrait and street photography.

    2. State-of-the-art optical designThe zoom lens incorporates three ED
       (Extra-low Dispersion) glass optical elements and three aspherical
       optical elements in its 18-element, 13-group optics to deliver
       high-resolution images rich in contrast even at the edges of the image
       field, while effectively minimizing chromatic aberration, distortion and
       coma.

    3. Large-aperture zoom lens, with a maximum aperture of f/2.8Since this zoom
       lens provides a maximum aperture of f/2.8 over its entire zoom range, it
       is versatile enough to be used for many different subjects and scenes,
       ranging from sweeping landscapes to nightscapes and starry skies. Despite
       its ultra-wide-angle perspective, it can capture the subject with an
       excellent bokeh (defocus) effect on the background. Even in macro
       photography from its minimum focusing distance of 28 centimeters, it can
       capture subjects with a well-defined sense of depth.

    4. Built-in SDM (Supersonic Direct-drive Motor)The incorporation of a
       new-generation SDM (Supersonic Direct-drive Motor) assures that this zoom
       lens provides quiet, high-speed autofocus operation, letting the
       photographer react swiftly to all types of subjects.

    5. Weather-resistant constructionSpecial seals applied throughout the lens
       body provide this zoom lens with dependable weather-resistant
       construction, effectively preventing the intrusion of water into the lens
       interior. By pairing it with a weather-resistant PENTAX digital SLR
       camera body, the photographer has a durable, dependable digital imaging
       system that performs superbly under demanding shooting conditions -- even
       in the rain or mist, or at locations prone to water splashes or spray.

    6. HD Coating to improve image descriptionThe lens is treated with
       high-grade, multi-layer HD (high-definition) coating. Compared with
       conventional multi-layer coatings, this PENTAX-original coating assures
       higher light transmittance and less reflection to deliver bright,
       high-contrast images free of flare and ghost images, even under demanding
       lighting conditions such as backlight.
    7. Other features

    --  Quick-Shift Focus System for instant switching from autofocus to
        manual-focus operation, by holding the shutter-release button halfway
        down and turning the focus ring after the subject is captured in focus
        by the camera's AF system.
    --  Rounded diaphragm with nine blades produces a smooth, beautiful bokeh
        (defocus) effect, while minimizing the streaking effect of point light
        sources.
    --  SP (Super Protect) coating applied to the front surface of the lens to
        effectively repel water and grease.

Logo - http://photos.prnewswire.com/prn/20140718/128670

SOURCE  Ricoh Imaging Americas Corporation

Photo:https://photos.prnewswire.com/prnh/20140718/128670
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Photo:https://photos.prnewswire.com/prnh/20140718/128670
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Ricoh Imaging Americas Corporation

Web Site: http://www.ricohimaging.com

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