SK Telecom Participates in Mobile World Congress 2016

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February 21, 2016
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SK Telecom Participates in Mobile World Congress 2016

- The company will showcase a wide variety of innovative technologies and services under the theme of 'Dive into the Platform' to share with the world how it is transforming into a platform company

BARCELONA, Spain, Feb. 21, 2016 /PRNewswire/ -- SK Telecom (NYSE: SKM) announced its participation in the 2016 GSMA Mobile World Congress to be held from February 22 to 25, at Fira Gran Via, Barcelona, Spain.

Photo - http://photos.prnewswire.com/prnh/20160220/335507

Reflecting its strong determination of transforming itself as a platform company based on its unrivalled competitiveness in telecommunications, SK Telecom has set this year's theme as "Dive into the Platform," and will be showcasing a wide variety of innovative technologies and services in the areas of Life Enhancement Platform, Media Platform and IoT Platform, along with industry-leading 5G enabling technologies.

Life Enhancement Platform

SK Telecom is promoting the development of its Life Enhancement Platform to add innovative value to all areas of people's daily lives. The company will introduce products and services, including wearable kids phone 'T Kids Phone,' pet care services namely 'T Pet,' 'Petfit,' 'BallReady,' and 'Friendsbot,' integrated call platform 'T Phone,' and laser pico projector 'UO Smart Beam Laser 2'.   

In particular, SK Telecom will unveil the prototype of Smart Beam Laser 2 for the first time at MWC 2016. Applied with advanced laser light source technology, the device provides a brightness of 200 ANSI Lumens, two times brighter than its predecessor and powerful enough to be used both indoors and outdoors. Also, other units like high-quality speaker and external battery can be simply added to the device like blocks.

The company will also display T Phone, and open key APIs/technologies of the platform to enable global mobile carriers and platform companies to create a wide variety of new value-added services based on T Phone.

Media Platform

SK Telecom will showcase a number of solutions that can be applied to many areas of the media from amateur individual broadcasting to professional broadcasting stations.

For instance, '8K UHD Super Encoder,' developed for professional broadcasting facilities, is capable of compressing ultra-high definition video (four times clearer than 4K UHD) within a much shorter period of time and seamlessly transmitting it to IPTV or smartphones. SK Telecom expects the solution to become a core technology for reducing network overload in the near future when 8K UHD TV and UHD mobile devices become available in the market.

Introduced for the first time at this year's MWC, 'Mobile Social Broadcasting Platform' supports live broadcast of UHD video over LTE network. It perfectly supports communication between a producer and a viewer by reducing latency to less than seconds, and provides a feature that allows the producer to deliver advertisement, multimedia content and messages during programs. The company plans to apply it to diverse video platforms within this year.

'Cloud Streaming' is a solution that uses virtualization technologies to allow even legacy/low-end set top boxes to offer advanced user interfaces and services. The solution is drawing interest from Europe and Latin America where the spread of IPTV is taking place at a sluggish pace due to initial investment costs in set top boxes.

IoT Platform

SK Telecom is setting a milestone in the IoT era by exhibiting an end-to-end IoT ecosystem encompassing IoT platform, network and solution.

At MWC 2016, SK Telecom will showcase ThingPlug, an open IoT platform based on international standards. Launched in June, 2015, ThingPlug offers a one-stop development environment as well as diverse application-enabling features for developers.

To date, SK Telecom has developed diverse IoT networks such as Narrow-Band IoT (NB-IoT), which utilizes the existing LTE network, and Low Power Wide Area (LPWA), an exclusive network for IoT. The company will demonstrate a bicycle monitoring service that operates over the LPWA network. As opposed to the existing bicycle monitoring services that use IoT devices attached with 3G modules, thus resulting in high line cost and battery power issues, SK Telecom's service that works over the LPWA network effectively prevents bicycle theft by enabling low-power tracking of bicycle locations. At present, public institutions in Korea that operate a large number of bicycles are showing great interest in this service.

Moreover, SK Telecom will introduce its name IoT services/solutions such as Smart Home and connected car service 'T2C (Tablet to Car)', co-developed with Renault Samsung Motors. The company, which has already launched 25 different Smart Home-compatible home appliances in Korea, will introduce devices optimized for Europe and North America - including wallpad, robot vacuum cleaner, humidifier and air purifier - to promote export of these products.

SK Telecom will introduce its tablet navigator T2C. It serves as a personal tablet when removed from the holder and works as a smart infotainment system when connected to the car. Using LTE connectivity, T2C offers not only navigation service, but also music and vehicle management/inspection services to enhance driving experience. The company plans to evolve T2C into a device that creates an office environment within a vehicle and supports communication with other vehicles.

5G Enabling Technologies

At MWC 2016, SK Telecom and Nokia will demonstrate 20 Gpbs transmission speed over the air - which meets the performance requirement of 5G set by the International Telecommunication Union (ITU) - for the first time in the world. Following its display of a disaster-response robot last year, SK Telecom will showcase diverse use cases over the 5G network.

Also, SK Telecom will demonstrate a 3D hologram image to realize realistic communications, which will become widespread in the 5G era. The company will also unveil the first 5G device prototype that will support communication between vehicles, the core enabler of autonomous vehicles. Moreover, it will demonstrate Virtual Reality (VR) games, which involve transmission of massive amount data - over its 5G network.

SK Telecom plans to lead the upcoming 5G era by working closely with diverse partners across the globe and suggesting how the 5G network will be used as the enabling infrastructure of all future technologies.

- Attachment 1: List of Exhibition Items at MWC 2016

    Next Generation Network 5G                                                SK Telecom displays its technological
                                                                              capability in the end-to-end 5G system by
                                                                              demonstrating 20 Gbps transmission speed over
                                                                              the air - which meets the performance
                                                                              requirement set by ITU - with Nokia; Network
                                                                              Slicing technology with Ericsson; and 5G
                                                                              device prototypes co-developed with Intel.
    -----------------------                                              ---  ---------------------------------------------

    Customized Network       T OVEN is the world's first carrier-grade NFV
                             orchestrator that manages heterogeneous
                             virtualized network resources/functions to
                             realize a software-based network on demand.
                             Based on this, T PLATE delivers an optimal
                             customer experience by tailoring the network
                             according to the customer's preference, time
                             of use, location and situation. Based on
                             virtualization technologies (SDN/NFV), T OVEN
                             and T PLATE enable prompt provision of a
                             customized logical network that meets
                             customer's needs - i.e. specialized functions,
                             differentiated QoS and security levels - in a
                             cost-efficient manner.

    Service :

    T OVEN &

    T PLATE
    -------

    3DV                      3D Visualization and Management Platform is the
                             world's first commercial network visualization
                             and management system based on 3D game engine
                             technology. The platform visualizes
                             complicated network information in real-time
                             and in an intuitive and interactive way,
                             tackling network failure and security threats
                             with a single click, enabling stable, simple
                             and efficient network management.

    (3D Visualization and
     Management Platform)
    ---------------------

    Lifestyle Enhancement   T Phone 2.0                                       T Phone 2.0 is an innovative call platform that
     Platform                                                                 provides users with a rich communication
                                                                              experience by combining data services to the
                                                                              traditional dialer. Besides call-related
                                                                              features like 'Advanced Phone Directory
                                                                              Search' and 'Pre-Call Caller ID,' it also
                                                                              allows users to share documents, photos and
                                                                              web links, and even draw together during a
                                                                              voice call session. Moreover, by opening the
                                                                              APIs to third-party apps, it now offers a
                                                                              wide variety of new contents to users.
    ---------------------                                        ----------- -----------------------------------------------

    T Kids Phone             T Kids Phone is a wearable phone for kids
                             designed to keep them safe and secure at all
                             times. Along with basic communication
                             features, the cute-looking device provides
                             location-tracking service, diverse safety
                             features and other useful content for
                             children.
    ------------            ---------------------------------------------

    Smart Pet Products       SK Telecom introduces a full lineup of multi-
                             functional IT-based pet devices, including
                             Friendsbot, an automatic smart pet ball which
                             rolls and plays with dogs; BallReady, a smart
                             pet feeder which automatically dispenses food
                             when the pet fetches a projected ball thus
                             encouraging exercise; T Pet, a location
                             tracker; and Petfit, a Bluetooth-enabled
                             fitness tracker for pets. These devices can be
                             connected to owners via a smartphone apps
    ------------------      ----------------------------------------------

    UO Smart Beam Laser 2    Applied with advanced laser light source
                             technology, UO Smart Beam Laser 2 provides a
                             brightness of 200 ANSI Lumens, which is two
                             times brighter than its predecessor and
                             powerful enough to be used both indoors and
                             outdoors. The projector can be connected
                             wirelessly to an array of smart devices
                             including smartphones, laptops and tablet
                             computers. Also, other units like high-
                             quality speaker and external battery can be
                             simply added to the device like blocks.
    ---------------------   ---------------------------------------------

    Media Platform          8K UHD Super Encoder                              8K UHD Super Encoder is a technology that
                                                                              compresses 8K UHD (resolution of 7680X4320
                                                                              pixels, four times clearer than 4K UHD)
                                                                              content and seamlessly delivers the content
                                                                              from the server to IPTV or smartphones. It
                                                                              will become a core technology that reduces
                                                                              network overload in the near future when 8K
                                                                              UHD TV and UHD mobile devices become available
                                                                              in the market.
    --------------                                      -------------------- -----------------------------------------------

    Cloud Streaming          Cloud Streaming is a solution that uses
                             virtualization technologies to provide the
                             latest User Interface (UI) to television even
                             through legacy/low-end set-top box. With
                             the solution, UI is processed at the cloud,
                             allowing only the results to be shown on the
                             viewer's television, unlike the conventional
                             way where the whole process relies on the
                             performance of CPU and RAM of the set-top
                             box..
    ---------------         ----------------------------------------------

    Mobile Social            Mobile Social Broadcasting Platform is an
     Broadcasting            optimized platform for one-person
     Platform                broadcasting, which involves 1)taking a video
                             with a smartphone; 2)live streaming the video
                             through an app or Multi-Channel Networks; and
                             3)chatting or sharing multimedia content with
                             viewers. Through the application of high-
                             speed mobile streaming technology, the
                             platform dramatically reduces latency to less
                             than three seconds even for extremely large
                             video.

    ---

    IoT Platform            ThingPlug                                         ThingPlug is an open IoT platform based on
                                                                              oneM2M standards. It offers a one-stop
                                                                              development environment as well as diverse
                                                                              application-enabling features for developers.
                                                                              With ThingPlug, an IoT service can be created
                                                                              right away as long as there is a good idea as
                                                                              it provides everything from software for
                                                                              device to diverse API and cloud-server
                                                                              platform that offers web-based service.
    ------------                                                   --------- ----------------------------------------------

    IoT-Dedicated            SK Telecom has developed diverse IoT networks
     Networks :              such as Narrow-Band IoT (NB-IoT), which
                             utilizes the existing LTE network, and Low
                             Power Wide Area (LPWA), an exclusive network
                             for IoT. It will demonstrate a bicycle
                             monitoring service that operates over the LPWA
                             network. SK Telecom's service that works over
                             the LPWA network effectively prevents bicycle
                             theft by enabling low-power tracking of
                             bicycle locations.

    LPWA and NB-IoT
     Networks
    ---------------

    Smart Home               Commercially launched in May 2015, Smart Home
                             is an intelligent platform that creates an
                             ideal home environment for users. By opening
                             up its home-grown platform, SK Telecom has
                             collaborated with over 30 companies, including
                             Samsung Electronics and LG Electronics, and
                             launched over 25 different Smart Home-
                             compatible home appliances including
                             humidifier, boiler, air conditioner, switch,
                             air purifier and door lock. The company plans
                             to introduce at least 70 smart home-
                             compatible products within the end of this
                             year.
    ----------              ----------------------------------------------

    Tablet Navigation        By partnering with Renault Samsung Motors, SK
     (T2C)                   Telecom developed T2C(Tablet to Car), a
                             detachable tablet navigation. It serves as a
                             personal tablet when removed from the holder
                             and works as a smart infotainment system when
                             connected to the car. Using LTE connectivity,
                             T2C provides not only car navigation functions
                             such as a remote control switch, rear view
                             camera, radio and Bluetooth but also a
                             navigation app and music streaming/movie
                             player functions.
    -----------------       ----------------------------------------------

About SK Telecom

SK Telecom (NYSE: SKM, KSE: 017670), established in 1984, is Korea's largest telecommunications company with more than 26 million mobile subscribers, accounting for around 50% of the market. The company reached KRW 17.137 trillion in revenue in 2015. As the world's first company to commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, SK Telecom launched the nation's first LTE service in July 2011. SK Telecom also became the world's first mobile carrier to commercialize 150Mbps LTE-Advanced in June 2013 and 225Mbps LTE-Advanced in June 2014 through Carrier Aggregation(CA). In line with its efforts to swiftly move towards the next-generation mobile network system, or 5G, it successfully commercialized 300Mbps tri-band LTE-A CA. As of the end of December 2015, the company has over 18.98 million LTE and LTE-Advanced subscribers. Based on its strength in network operations business, SK Telecom is seeking new growth engines through three innovative platforms namely Lifestyle Enhancement Platform, Advanced Media Platform and IoT Service Platform. For more information, please visit http://www.sktelecom.com or email to skt_press@sk.com.

Media Contact

Cindy Kang
SK Telecom Co. Ltd.
(822) 6100-3836
(8210) 9113-2344
psyche@sk.com

Raphael Rashid
Edelman Korea
(822) 2022 8228 
Raphael.Rashid@edelman.com

SOURCE  SK Telecom

Photo:https://photos.prnewswire.com/prnh/20160220/335507
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Photo:https://photos.prnewswire.com/prnh/20160220/335507
http://photoarchive.ap.org/
SK Telecom

Web Site: http://www.sktelecom.com

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