Page All:
Page 1
Mobile Operators to Tap Into $1.3 Trillion Travel Ecosystem
BARCELONA, Spain, February 22, 2016 /PRNewswire/ --
Mobileum's Rovng Solution Generates High-margin Travel Revenue for Mobile Operators by
Leveraging Their Roaming Data to Tap Into a $1.3 Trillion Ecosystem of Travel Service
Providers Â
Mobileum, the leader in analytics solutions for telecoms, has launched its Rovng
[http://www.mobileum.com/mwc2016.php ] app at the Mobile World Congress in Barcelona. This
smartphone app enables mobile operators to evolve beyond traditional roaming and become a
key enabler in the travel industry value chain. Rovng leverages Mobileum's widely deployed
roaming solutions base across the world by complementing it with analytics through the
life cycle of a traveler's journey to offer contextual content from an ecosystem of travel
service providers, thereby opening up new revenue opportunities.
(Logo:
http://photos.prnewswire.com/prnh/20140224/671325)
According to ITB Academy, travel will grow at 7% in 2016, with over 1.13 billion
projected international travelers. However, this growth in travel is not reflected in a
proportionate increase in mobile roaming revenues. "Mobile Operators' share of the global
travel pie is only 2%. We are trying to change that by making the Mobile Operators a major
player in the travel ecosystem," says Avnish Chauhan, Mobileum CTO, and EVP Travel
vertical.
Mobileum's proprietary algorithms predict travel up to 40 days prior to departure with
over 40% recall accuracy, and can segment travelers based on predicted purpose of travel.
This creates an opportunity for the operator to be part of the booking flow earlier in the
travel cycle. The result: new revenue streams from digital advertising, premium placement,
bookings, and even upselling special roaming packs.
Smartphone is becoming a primary channel for travel bookings; with more than 30% of
online travel booking that will be made on mobile devices by 2017. "Rovng delivers a
personalized contextual experience and a one-stop-shop as an operator-branded travel app
for their subscribers, while generating additional revenue for the operator," Chauhan
continues.
Rovng can also power an existing mobile operator app with Travel Insights and
EcoSystem APIs by connecting it to Mobileum's cloud-enabled service.
Mobileum is demonstrating the Rovng solution at the Mobile World Congress from 22-25
February 2016.
About Mobileum Â
Mobileum helps CSPs leverage predictive analytics to deliver monetizable insights that
drive business transformation at 617 CSPs across 150 countries. Mobileum is based in the
Silicon Valley in California, with offices across the globe. To learn more, visit
http://www.mobileum.com
Â
Media Contact: Â
Divya AgarwalÂ
(00) 1 408 844 6600Â
Â
Photo:
http://photos.prnewswire.com/prnh/20140224/671325
Photo:http://photos.prnewswire.com/prnh/20140224/671325
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20140224/671325
http://photoarchive.ap.org/
Mobileum Technologies
Mobile Operators to Tap Into $1.3 Trillion Travel Ecosystem
BARCELONA, Spain, February 22, 2016 /PRNewswire/ --
Mobileum's Rovng Solution Generates High-margin Travel Revenue for Mobile Operators by
Leveraging Their Roaming Data to Tap Into a $1.3 Trillion Ecosystem of Travel Service
Providers Â
Mobileum, the leader in analytics solutions for telecoms, has launched its Rovng
[http://www.mobileum.com/mwc2016.php ] app at the Mobile World Congress in Barcelona. This
smartphone app enables mobile operators to evolve beyond traditional roaming and become a
key enabler in the travel industry value chain. Rovng leverages Mobileum's widely deployed
roaming solutions base across the world by complementing it with analytics through the
life cycle of a traveler's journey to offer contextual content from an ecosystem of travel
service providers, thereby opening up new revenue opportunities.
(Logo:
http://photos.prnewswire.com/prnh/20140224/671325)
According to ITB Academy, travel will grow at 7% in 2016, with over 1.13 billion
projected international travelers. However, this growth in travel is not reflected in a
proportionate increase in mobile roaming revenues. "Mobile Operators' share of the global
travel pie is only 2%. We are trying to change that by making the Mobile Operators a major
player in the travel ecosystem," says Avnish Chauhan, Mobileum CTO, and EVP Travel
vertical.
Mobileum's proprietary algorithms predict travel up to 40 days prior to departure with
over 40% recall accuracy, and can segment travelers based on predicted purpose of travel.
This creates an opportunity for the operator to be part of the booking flow earlier in the
travel cycle. The result: new revenue streams from digital advertising, premium placement,
bookings, and even upselling special roaming packs.
Smartphone is becoming a primary channel for travel bookings; with more than 30% of
online travel booking that will be made on mobile devices by 2017. "Rovng delivers a
personalized contextual experience and a one-stop-shop as an operator-branded travel app
for their subscribers, while generating additional revenue for the operator," Chauhan
continues.
Rovng can also power an existing mobile operator app with Travel Insights and
EcoSystem APIs by connecting it to Mobileum's cloud-enabled service.
Mobileum is demonstrating the Rovng solution at the Mobile World Congress from 22-25
February 2016.
About Mobileum Â
Mobileum helps CSPs leverage predictive analytics to deliver monetizable insights that
drive business transformation at 617 CSPs across 150 countries. Mobileum is based in the
Silicon Valley in California, with offices across the globe. To learn more, visit
http://www.mobileum.com
Â
Media Contact: Â
Divya AgarwalÂ
(00) 1 408 844 6600Â
Â
Photo:
http://photos.prnewswire.com/prnh/20140224/671325
Photo:http://photos.prnewswire.com/prnh/20140224/671325
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20140224/671325
http://photoarchive.ap.org/
Mobileum Technologies