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TAG Heuer Unveils its "Connected Watch" and Exclusive Ambassador Watch Faces at the Doha Jewellery and Watches Exhibition
DOHA, Qatar, February 23, 2016 /PRNewswire/ --
Luxury Swiss Watchmaker Looks to the Future with Innovative Offering and commitment to
be #ConnectedToEternity Â
Today, TAG Heuer hosted the exclusive Middle East unveiling of the TAG Heuer Connected
Watch at this year's Doha Jewellery and Watches Exhibition. The exhibition, now in its
12th year, is one of the most exclusive in the world for HNWI to view and purchase unique
watches, jewellery, diamonds and precious stones. With the Connected Watch, engineered
with Intel technology and benefiting from everything the Android Wear universe has to
offer, TAG Heuer has created the world's first luxury smart timepiece, and have chosen
DJWE to showcase to the Middle East the pioneering technology and elegant style of their
latest innovation.
What is the TAG Heuer Connected Watch?Â
The TAG Heuer Connected Watch with Intel Inside is a luxury watch that benefits from
over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer, a
watch manufacture based in La Chaux-de-Fonds, the cradle of Swiss watchmaking and a UNESCO
World Heritage site set at an altitude of 1,000 metres, in the middle of Alpine pastures
and mountains.
Here, watchmakers have been spending the winter in their workshops (in summer, they
farm in the pastures) since the 18th century, inventing incredible watches, which have
built the unique reputation and extraordinary image of quality and exclusivity that Swiss
watches enjoy the world over. For more than 150 years, TAG Heuer has been inventing and
manufacturing elegant sports watches in the city, including some of the most accurate
chronographs produced by the Swiss watch industry.
At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a
true chronograph, with a case, back and lugs made from grade 2 titanium, a contemporary
material ensuring the watch is lighter and more resistant to impacts than a traditional
material such as steel or gold. Completed by a textured black rubber strap (six other
colors - red, blue, white, orange, green and yellow - are available, sold separately) with
a deploying buckle made of grade 2 titanium as well, it has all the elegance,
characteristics and level of finish expected from a fine wristwatch.
To reinforce its watch DNA...Â
For the first time, TAG Heuer has developed three digital watch dials (known as watch
faces), which feature the immediately recognizable design codes of TAG Heuer's Carrera
collection, including hands, index, counters, date window and minute track.
The following will be available from the launch date: the chronograph dial, the 3-hand
dial and the GMT dial, all of which display the date and are available in a choice of
three colors (black, deep blue or pearl white), faithfully reproducing the appearance and
functions of a true dial, with shadows under the hands and the beautiful sunburst effect
of the light. And because the TAG Heuer Connected is above all a watch, the digital hands
and indexes remain visible at all times, even when the watch is in ambient energy-saving
mode.
And to make it even more uniqueÂ
The TAG Heuer Connected is a true watch, both in terms of its appearance, with its
watch faces and its minute tracks, but also in its "interactive counters", thanks to the
unique way in which its applications are displayed.
The principle is simple: the dial and the hands remain, while the most pertinent
information from partner applications is elegantly displayed inside the three counters on
the chronograph dial at 12, 6 and 9 o'clock, completely integrated into the watch's
aesthetic environment.
What if something shown in a counter really interests you? Touch the counter in
question to open and interact with the application in full screen mode.
Favorite applications, sports updates or alerts... it is easy to use and makes
information simple to read, enabling the user to stay focused on the essential, without
this spoiling the watch's classic appearance. The apps customized for TAG Heuer and
available on an exclusive basis will be, to start with, Insiders (lifestyle), GolfShot Pro
(golf), RaceChrono Pro (motor racing) and Viewrangers (trailing), which will be offered
with free subscriptions. A specially developed Software Development Kit (SDK) will allow
enrichment.
In addition, TAG Heuer has added the classic functions that are a key part of the
watch universe: Timer, Alarm and Stopwatch, the design of which is faithful to the brand's
codes.
Smart. But to what extent?Â
Living, travelling, getting information, connecting... the TAG Heuer Connected watch
is the perfect partner. It brings together the best of both worlds: a magnificent TAG
Heuer watch with computing intelligence.
TAG Heuer worked closely with Intel and Google to create a luxury watch that combined
connectivity and computing intelligence with Swiss watchmaking heritage. The watch
features an Intel(R) Atom(TM) processor Z34XX and runs the Android Wear platform.
Intel engineered the intelligence inside the watch to optimize performance and enable
a multitude of connectivity options including audio streaming, Bluetooth and Wi-Fi as well
as allow users to harness the full range of features offered by the Android Wear operating
system.
With 4 GB of memory, and all day battery life thanks to its latest-generation lithium
battery, the TAG Heuer Connected is equipped with a small microphone to communicate with
via Google voice control and a sapphire crystal touchscreen - the indispensable complement
to the crown at 3 o'clock which also houses controls. The entire piece has been made water
resistant for everyday use and is IP67 water resistance rated.
What if the phone is not with you? No problem. The watch will continue to calculate,
display, and exchange data, and as long as you have a Wi-Fi connection it will remain
connected to the cloud. Naturally, its resident applications (music, timer, alarm, step
counter) remain active even when no connection is available.
Android Wear opens the watch up to an almost infinite universe, an ecosystem that
enriches itself night and day: thousands of Android applications are already available for
the TAG Heuer Connected watch user to download. The key applications, currently used by
millions, such as Google Fit, Google Translate, Google Maps and Google Search with your
voice are already available on the watch, and show you information with just a glance.
The watch can also be easily synced with a phone running either on Android 4.3+ or iOS
8.2+. It is charged using a contact charger. Simply place the watch on top to recharge it.
The watch also benefits from a two-year warranty, like other TAG Heuer watches.
A connected watch that can also be a timeless giftÂ
Finally anyone who purchases a TAG Heuer Connected watch will have the opportunity to
exchange it for a mechanical watch with real Swiss movement inside.
At the end of the connected watch's two-year warranty period, customers can go to the
TAG Heuer store of his or her choice to exchange the TAG Heuer Connected watch for a
mechanical Swiss Made Carrera watch. With similar design, also made from grade 2 titanium,
this mechanical watch has been exclusively developed and reserved for owners of connected
watches. Its price is set at 1500 USD, 1'350 Euros, 1'400 CHF, 1'100 GBP.
To complete the experience, an online platform that brings all users togetherÂ
A dedicated online platform tagheuerconnected.com [http://www.tagheuer.com ] has been
created to share the latest new features and obtain the partner applications available for
the interactive counters watch faces. The TAG Heuer Connected watch is available for sale
right now from the site tagheuer.com [http://www.tagheuer.com ] and in more than 100 TAG
Heuer boutiques and 150 carefully selected retailers across the world. The list of points
of sale can be viewed at tagheuerconnected.com [http://www.tagheuer.com ]
The FacesÂ
Along with the launch of the watch itself, TAG Heuer also unveiled an exclusive
collection of watch faces co-designed by 10 prestigious ambassadors for the "TAG Heuer
Connected" watch.
Cristiano Ronaldo (Football), David Guetta and the Nervo Sisters (Music), Tom Brady
(American Football), Kei Nishikori (Tennis), Giancarlo Stanton (Baseball), Jeremy Lin
(Basketball), Jessica Korda (Golf), G.E.M. (Music) et Kai Lenny (Surf); all of them wanted
to be involved in the adventure and the success that is the "TAG Heuer Connected" watch.
They all took a pencil and - together with Jean-Claude Biver, TAG Heuer CEO &
President of the LVMH Watch Division - designed a watch face which is not only
personalized and exclusive, but also contains cues to their individual universe. Â As a
result, 11 original watch face designs developed exclusively for the "TAG Heuer Connected
" watch are now available on the exclusive TAG Heuer Connected app. Â
The TAG Heuer Connected Watch will only be available exclusively with our partner Al
Majed Group on the TAG Heuer stand during the DJWF until its official Middle-East launch
in Spring 2016. Â
About TAG HeuerÂ
TAG Heuer, The Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture
and philosophy. Our unique heritage is built on pushing boundaries and breaking rules:
harnessing mental fortitude to overcome technology restraints and create daring luxury
watches with real racing spirit and a performance touch. The brand has marked the history
of watchmaking, especially in the field of chronographs with an unequalled mechanical
accuracy.
With Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch
Division at the helm, the 2015 models reveal a new dynamic in terms of both the fast lead
times and a completely transformed environment. TAG Heuer is currently the only watch
brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and
Heritage. Our partnerships (Bundesliga, World Surf League & Big Wave Tour, FIA Formula E,
Monaco Grand Prix...) and our ambassadors, living football legend Cristiano Ronaldo,
it-girl Cara Delevingne, American Quaterback Tom Brady, DJs David Guetta & Martin Garrix,
Chinese singer GEM & actor Li Yifeng, tennis superstar Maria Sharapova... they all reflect
common core values of mental strength, disruptive attitude and ambition. Our slogan
#DontCrackUnderPressure is far more than a claim - it is a mindset. TAG Heuer is part of
the LVMH Group.
Images are available on the download link below:
http://we.tl/8F73z2vM7S
For any further enquiries, pricing information and more imagery please contact: Sam
Turner, Tel: +971(0)4-385-0004, sam@katchthis.com
TAG Heuer
TAG Heuer Unveils its "Connected Watch" and Exclusive Ambassador Watch Faces at the Doha Jewellery and Watches Exhibition
DOHA, Qatar, February 23, 2016 /PRNewswire/ --
Luxury Swiss Watchmaker Looks to the Future with Innovative Offering and commitment to
be #ConnectedToEternity Â
Today, TAG Heuer hosted the exclusive Middle East unveiling of the TAG Heuer Connected
Watch at this year's Doha Jewellery and Watches Exhibition. The exhibition, now in its
12th year, is one of the most exclusive in the world for HNWI to view and purchase unique
watches, jewellery, diamonds and precious stones. With the Connected Watch, engineered
with Intel technology and benefiting from everything the Android Wear universe has to
offer, TAG Heuer has created the world's first luxury smart timepiece, and have chosen
DJWE to showcase to the Middle East the pioneering technology and elegant style of their
latest innovation.
What is the TAG Heuer Connected Watch?Â
The TAG Heuer Connected Watch with Intel Inside is a luxury watch that benefits from
over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer, a
watch manufacture based in La Chaux-de-Fonds, the cradle of Swiss watchmaking and a UNESCO
World Heritage site set at an altitude of 1,000 metres, in the middle of Alpine pastures
and mountains.
Here, watchmakers have been spending the winter in their workshops (in summer, they
farm in the pastures) since the 18th century, inventing incredible watches, which have
built the unique reputation and extraordinary image of quality and exclusivity that Swiss
watches enjoy the world over. For more than 150 years, TAG Heuer has been inventing and
manufacturing elegant sports watches in the city, including some of the most accurate
chronographs produced by the Swiss watch industry.
At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a
true chronograph, with a case, back and lugs made from grade 2 titanium, a contemporary
material ensuring the watch is lighter and more resistant to impacts than a traditional
material such as steel or gold. Completed by a textured black rubber strap (six other
colors - red, blue, white, orange, green and yellow - are available, sold separately) with
a deploying buckle made of grade 2 titanium as well, it has all the elegance,
characteristics and level of finish expected from a fine wristwatch.
To reinforce its watch DNA...Â
For the first time, TAG Heuer has developed three digital watch dials (known as watch
faces), which feature the immediately recognizable design codes of TAG Heuer's Carrera
collection, including hands, index, counters, date window and minute track.
The following will be available from the launch date: the chronograph dial, the 3-hand
dial and the GMT dial, all of which display the date and are available in a choice of
three colors (black, deep blue or pearl white), faithfully reproducing the appearance and
functions of a true dial, with shadows under the hands and the beautiful sunburst effect
of the light. And because the TAG Heuer Connected is above all a watch, the digital hands
and indexes remain visible at all times, even when the watch is in ambient energy-saving
mode.
And to make it even more uniqueÂ
The TAG Heuer Connected is a true watch, both in terms of its appearance, with its
watch faces and its minute tracks, but also in its "interactive counters", thanks to the
unique way in which its applications are displayed.
The principle is simple: the dial and the hands remain, while the most pertinent
information from partner applications is elegantly displayed inside the three counters on
the chronograph dial at 12, 6 and 9 o'clock, completely integrated into the watch's
aesthetic environment.
What if something shown in a counter really interests you? Touch the counter in
question to open and interact with the application in full screen mode.
Favorite applications, sports updates or alerts... it is easy to use and makes
information simple to read, enabling the user to stay focused on the essential, without
this spoiling the watch's classic appearance. The apps customized for TAG Heuer and
available on an exclusive basis will be, to start with, Insiders (lifestyle), GolfShot Pro
(golf), RaceChrono Pro (motor racing) and Viewrangers (trailing), which will be offered
with free subscriptions. A specially developed Software Development Kit (SDK) will allow
enrichment.
In addition, TAG Heuer has added the classic functions that are a key part of the
watch universe: Timer, Alarm and Stopwatch, the design of which is faithful to the brand's
codes.
Smart. But to what extent?Â
Living, travelling, getting information, connecting... the TAG Heuer Connected watch
is the perfect partner. It brings together the best of both worlds: a magnificent TAG
Heuer watch with computing intelligence.
TAG Heuer worked closely with Intel and Google to create a luxury watch that combined
connectivity and computing intelligence with Swiss watchmaking heritage. The watch
features an Intel(R) Atom(TM) processor Z34XX and runs the Android Wear platform.
Intel engineered the intelligence inside the watch to optimize performance and enable
a multitude of connectivity options including audio streaming, Bluetooth and Wi-Fi as well
as allow users to harness the full range of features offered by the Android Wear operating
system.
With 4 GB of memory, and all day battery life thanks to its latest-generation lithium
battery, the TAG Heuer Connected is equipped with a small microphone to communicate with
via Google voice control and a sapphire crystal touchscreen - the indispensable complement
to the crown at 3 o'clock which also houses controls. The entire piece has been made water
resistant for everyday use and is IP67 water resistance rated.
What if the phone is not with you? No problem. The watch will continue to calculate,
display, and exchange data, and as long as you have a Wi-Fi connection it will remain
connected to the cloud. Naturally, its resident applications (music, timer, alarm, step
counter) remain active even when no connection is available.
Android Wear opens the watch up to an almost infinite universe, an ecosystem that
enriches itself night and day: thousands of Android applications are already available for
the TAG Heuer Connected watch user to download. The key applications, currently used by
millions, such as Google Fit, Google Translate, Google Maps and Google Search with your
voice are already available on the watch, and show you information with just a glance.
The watch can also be easily synced with a phone running either on Android 4.3+ or iOS
8.2+. It is charged using a contact charger. Simply place the watch on top to recharge it.
The watch also benefits from a two-year warranty, like other TAG Heuer watches.
A connected watch that can also be a timeless giftÂ
Finally anyone who purchases a TAG Heuer Connected watch will have the opportunity to
exchange it for a mechanical watch with real Swiss movement inside.
At the end of the connected watch's two-year warranty period, customers can go to the
TAG Heuer store of his or her choice to exchange the TAG Heuer Connected watch for a
mechanical Swiss Made Carrera watch. With similar design, also made from grade 2 titanium,
this mechanical watch has been exclusively developed and reserved for owners of connected
watches. Its price is set at 1500 USD, 1'350 Euros, 1'400 CHF, 1'100 GBP.
To complete the experience, an online platform that brings all users togetherÂ
A dedicated online platform tagheuerconnected.com [http://www.tagheuer.com ] has been
created to share the latest new features and obtain the partner applications available for
the interactive counters watch faces. The TAG Heuer Connected watch is available for sale
right now from the site tagheuer.com [http://www.tagheuer.com ] and in more than 100 TAG
Heuer boutiques and 150 carefully selected retailers across the world. The list of points
of sale can be viewed at tagheuerconnected.com [http://www.tagheuer.com ]
The FacesÂ
Along with the launch of the watch itself, TAG Heuer also unveiled an exclusive
collection of watch faces co-designed by 10 prestigious ambassadors for the "TAG Heuer
Connected" watch.
Cristiano Ronaldo (Football), David Guetta and the Nervo Sisters (Music), Tom Brady
(American Football), Kei Nishikori (Tennis), Giancarlo Stanton (Baseball), Jeremy Lin
(Basketball), Jessica Korda (Golf), G.E.M. (Music) et Kai Lenny (Surf); all of them wanted
to be involved in the adventure and the success that is the "TAG Heuer Connected" watch.
They all took a pencil and - together with Jean-Claude Biver, TAG Heuer CEO &
President of the LVMH Watch Division - designed a watch face which is not only
personalized and exclusive, but also contains cues to their individual universe. Â As a
result, 11 original watch face designs developed exclusively for the "TAG Heuer Connected
" watch are now available on the exclusive TAG Heuer Connected app. Â
The TAG Heuer Connected Watch will only be available exclusively with our partner Al
Majed Group on the TAG Heuer stand during the DJWF until its official Middle-East launch
in Spring 2016. Â
About TAG HeuerÂ
TAG Heuer, The Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture
and philosophy. Our unique heritage is built on pushing boundaries and breaking rules:
harnessing mental fortitude to overcome technology restraints and create daring luxury
watches with real racing spirit and a performance touch. The brand has marked the history
of watchmaking, especially in the field of chronographs with an unequalled mechanical
accuracy.
With Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch
Division at the helm, the 2015 models reveal a new dynamic in terms of both the fast lead
times and a completely transformed environment. TAG Heuer is currently the only watch
brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and
Heritage. Our partnerships (Bundesliga, World Surf League & Big Wave Tour, FIA Formula E,
Monaco Grand Prix...) and our ambassadors, living football legend Cristiano Ronaldo,
it-girl Cara Delevingne, American Quaterback Tom Brady, DJs David Guetta & Martin Garrix,
Chinese singer GEM & actor Li Yifeng, tennis superstar Maria Sharapova... they all reflect
common core values of mental strength, disruptive attitude and ambition. Our slogan
#DontCrackUnderPressure is far more than a claim - it is a mindset. TAG Heuer is part of
the LVMH Group.
Images are available on the download link below:
http://we.tl/8F73z2vM7S
For any further enquiries, pricing information and more imagery please contact: Sam
Turner, Tel: +971(0)4-385-0004, sam@katchthis.com
TAG Heuer