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Lowepro Updates Award-Winning, Everyday Adventure Pack for Photographers and Day-Trippers
Refreshed Design Brings Additional Comfort and Visibility to the Lightweight and Versatile Series
PETALUMA, Calif., Feb. 23, 2016 /PRNewswire/ -- Lowepro today announced an update to its award-winning photo and lifestyle backpack with the Photo Hatchback AW II series. Lightweight and flexible, the sporty daypack strikes the perfect balance for adventurers with room for photo gear, personal items and tech devices.
https://photos.prnewswire.com/prnvar/20160219/335429
"We created the original Photo Hatchback AW series in 2012 to provide camera enthusiasts with a pack that offered high impact and weather protection, plus incredible versatility with a removable camera compartment," said Tim Grimmer, vice president of brand and product. "Our next-generation design builds on this core feature set with an improved back panel for additional comfort and a reflector loop for extra visibility and utility."
The "hatch" in the Photo Hatchback AW II name refers to the secure, body-side opening that contains a padded and customizable camera box with adjustable dividers that make it easy to change up a camera kit configuration. A storm-flap closure provides an extra moisture barrier. Cinch it closed, pull up on the grab handles and remove the box to turn the Photo Hatchback AW II into a fully functional daypack.
The Photo Hatchback AW II includes a separate CradleFit(TM) pocket to suspend and protect a tablet; a built-in All Weather AW Cover(TM) to safeguard gear from the elements; a newly designed back panel with comfortable, moisture-wicking padding at shoulders and lower back for optimal air flow; storage pockets for personal items; exterior water bottle pockets; plus a reflective loop for an extra attachment and visibility.
Photo Hatchback 150 AW II ($89.95 US MSRP) fits a mirrorless or compact DSLR with attached lens, extra lens, action camera, accessories, personal items and an 8-inch tablet. Photo Hatchback 250 AW II ($109.05 US MSRP) fits a DSLR with attached lens, two extra lenses, action camera, accessories, personal items and a 10-inch tablet.
For more information about the Photo Hatchback AW II series, including purchasing, please visit: http://www.lowepro.com/photo-hatchback-aw.
ABOUT LOWEPRO
Lowepro bags have gone on millions of adventures in the last 50 years. Our products have been driven by the need to carry valuable gear to new places. No matter the destination, Lowepro has the right solution to protect, carry and organize your gear. Designed for every climate and every condition, Lowepro is travel-ready so you are, too. To learn more about Lowepro, please visit http://www.lowepro.com.
Photo - http://photos.prnewswire.com/prnh/20160219/335429
SOURCE Lowepro
Photo:https://photos.prnewswire.com/prnh/20160219/335429
http://photoarchive.ap.org/
Photo:https://photos.prnewswire.com/prnh/20160219/335429
http://photoarchive.ap.org/
Lowepro
CONTACT: Lowepro U.S. Media: Andi Bean, McGrath/Power Public Relations for Lowepro, 408-727-0351, andibean@mcgrathpower.com
Web Site: http://www.lowepro.com
Lowepro Updates Award-Winning, Everyday Adventure Pack for Photographers and Day-Trippers
Refreshed Design Brings Additional Comfort and Visibility to the Lightweight and Versatile Series
PETALUMA, Calif., Feb. 23, 2016 /PRNewswire/ -- Lowepro today announced an update to its award-winning photo and lifestyle backpack with the Photo Hatchback AW II series. Lightweight and flexible, the sporty daypack strikes the perfect balance for adventurers with room for photo gear, personal items and tech devices.
https://photos.prnewswire.com/prnvar/20160219/335429
"We created the original Photo Hatchback AW series in 2012 to provide camera enthusiasts with a pack that offered high impact and weather protection, plus incredible versatility with a removable camera compartment," said Tim Grimmer, vice president of brand and product. "Our next-generation design builds on this core feature set with an improved back panel for additional comfort and a reflector loop for extra visibility and utility."
The "hatch" in the Photo Hatchback AW II name refers to the secure, body-side opening that contains a padded and customizable camera box with adjustable dividers that make it easy to change up a camera kit configuration. A storm-flap closure provides an extra moisture barrier. Cinch it closed, pull up on the grab handles and remove the box to turn the Photo Hatchback AW II into a fully functional daypack.
The Photo Hatchback AW II includes a separate CradleFit(TM) pocket to suspend and protect a tablet; a built-in All Weather AW Cover(TM) to safeguard gear from the elements; a newly designed back panel with comfortable, moisture-wicking padding at shoulders and lower back for optimal air flow; storage pockets for personal items; exterior water bottle pockets; plus a reflective loop for an extra attachment and visibility.
Photo Hatchback 150 AW II ($89.95 US MSRP) fits a mirrorless or compact DSLR with attached lens, extra lens, action camera, accessories, personal items and an 8-inch tablet. Photo Hatchback 250 AW II ($109.05 US MSRP) fits a DSLR with attached lens, two extra lenses, action camera, accessories, personal items and a 10-inch tablet.
For more information about the Photo Hatchback AW II series, including purchasing, please visit: http://www.lowepro.com/photo-hatchback-aw.
ABOUT LOWEPRO
Lowepro bags have gone on millions of adventures in the last 50 years. Our products have been driven by the need to carry valuable gear to new places. No matter the destination, Lowepro has the right solution to protect, carry and organize your gear. Designed for every climate and every condition, Lowepro is travel-ready so you are, too. To learn more about Lowepro, please visit http://www.lowepro.com.
Photo - http://photos.prnewswire.com/prnh/20160219/335429
SOURCE Lowepro
Photo:https://photos.prnewswire.com/prnh/20160219/335429
http://photoarchive.ap.org/
Photo:https://photos.prnewswire.com/prnh/20160219/335429
http://photoarchive.ap.org/
Lowepro
CONTACT: Lowepro U.S. Media: Andi Bean, McGrath/Power Public Relations for Lowepro, 408-727-0351, andibean@mcgrathpower.com
Web Site: http://www.lowepro.com