LeEco's Le 1s Superphone: The Show-Stopper at 'Flipkart Big Shopping Days' Festival

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March 7, 2016
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LeEco's Le 1s Superphone: The Show-Stopper at 'Flipkart Big Shopping Days' Festival

NEW DELHI, March 7, 2016 /PRNewswire/ --

    Global Internet technology giant, LeEco, opens sale of its flagship killer and widely
popular Le 1s once again and this time at the biggest online shopping festival. Also
available on sale will be LeEco's big and bold Le Max. The Superphones will be available
on Flipkart [http://www.flipkart.com/letv-le-1s/p/itmefe3sztdzw42g ] during
the most-awaited online shopping sale, the 'Big Shopping Days 2016' starting midnight on
March 7th to March 9th, 2016.

    After having witnessed unprecedented success in its flash sales and the recent LeEco
Day earlier this month, the Le 1s will now be available for consumers who missed getting
their hands on this stylish, elegant yet powerful device. Not just that, the much
loved flagship killer, Le 1s and the big and bold Le Max will be up for grabs with an
irresistible 10% cash-back offer for SBI credit and debit cardholders as well as on
hard-to-pass up exciting exchange offers, where consumers can avail up to 50% off on the
Le Superphones. The Le 1s will be available in both colours, the elegant gold and the
stylish silver.

    "The response for our flagship killer Le 1s has been overwhelming from Indian
consumers. It gives us immense pleasure to reprise the exciting offers on
our chart-topping Superphone on this much-awaited, popular shopping festival on the
e-commerce platform. Our promise of providing our users an extraordinary seamless
experience continues with our comprehensive, vertically integrated ecosystem, which is
unique to LeEco and sets us apart from others in the industry," said Atul Jain, COO, Smart
Electronics Devices, LeEco India. 

    The Le 1s Superphone has broken several industry records in the recent past to become
the most sought-after smartphone online. The company is selling over 2,00,000 Superphones
in less than 30 days is an evidence of the success that the company has achieved in a very
short span of time. Its soaring popularity among consumers is a validation of the
company's global reputation, edge over competition; given its content ecosystem
integration and its relentless focus on providing the best quality and value to its
consumers.

    Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its
android-based EUI system in the 2nd quarter of this year since the company has
already signed contracts with Eros and YuppTV. The company has inked a deal with Eros Now
for Video-on-demand (VOD) and YuppTV for TV content streaming. 

    The company's after-sales policies are also best-in-class with 555 service centres in
prime locations across the country, besides providing 24*7 toll free services and other
value-added services.

    About LeEco: 

    LeEco, formerly known as Letv, is a global pioneering Internet and technology company
with multiple Internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,500
currently and plans to increase the count to 16,000-18,000 employees by the end of 2016.
It is the world's first video company to go public with a market capitalization of more
than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in
Hong Kong, Los Angeles and Silicon Valley.

    With disruptive innovation as the guiding principle, LeEco is engaged in myriad
businesses, spanning Internet TV, video production and distribution, smart gadgets and
large-screen applications to e-commerce, eco-agriculture and connected super-electric
cars. The company also has one of the world's largest content libraries which includes
movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco
devices like Superphones and Super TVs, and in the future, on Le automobiles. Breaking the
barriers of industries, LeEco provides personalized products and services for an enhanced
user experience at disruptive prices. 

            Media Contact: 
        Richa Mehta 
        richa.mehta@bm.com   
        +91-9811660870  
        Senior Associate 
        Genesis Burson-Marsteller 

     

LeEco

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