Sony Announces New HX80 Compact Camera with 30x Zoom and Electronic Viewfinder

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March 7, 2016
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Sony Announces New HX80 Compact Camera with 30x Zoom and Electronic Viewfinder

New Model is World's Smallest Camera with 30x Optical Zoom Lens(1)

SAN DIEGO, Mar. 7, 2016 /PRNewswire/ -- Sony Electronics, a worldwide leader in digital imaging and the world's largest image sensor manufacturer, has today introduced the newest addition to their compact zoom camera lineup, the DSC-HX80 model.

https://photos.prnewswire.com/prnvar/20160307/341059

The new camera features a variety of advanced imaging capabilities including 30x optical zoom, a high-resolution 18.2 MP(2) Exmor R CMOS Sensor and a retractable OLED Tru-Finder in a class-leading compact body.  Along with the DSC-HX90V model, the HX80 camera becomes the only compact high-zoom camera with a retractable electronic viewfinder, making it an extremely appealing and flexible solution for travel and family photography and video shooting.

The HX80 also features a high-resolution, 921k dot LCD screen that tilts a full 180 degrees for comfortable arms-length portraits or "selfies" and is Wi-Fi / NFC compatible.

Key features for the new model are included below:

Compact Hi-Zoom HX80 Camera w/ Built-in Retractable EVF

Available in April for about $350

    --  Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x "Clear
        Image" digital zoom capability
    --  Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colors
    --  18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest
        capture details for still images and Full HD videos in all lighting
        conditions
    --  Optical SteadyShot with 5-axis image stabilization minimizes effects of
        camera shake
    --  921k dot, 3.0 type LCD screen that tilts a full 180 degrees
    --  Full HD movie shooting capabilities including high-speed XAVC S format
        at 50 Mbps
    --  Built-in 'pop up' flash for low-light shooting support
    --  Compatible with Wi-Fi / NFC for seamless wireless transfer of content
        and with select Sony PlayMemories(TM) Camera apps
A variety of exclusive stories and exciting new content shot with Sony imaging products can be found at http://www.alphauniverse.com, Sony's growing community site built to educate, inspire and showcase all fans and customers of the Sony imaging brand.

http://photos.prnewswire.com/prnvar/20140206/LA60150LOGO

Photo - http://photos.prnewswire.com/prnh/20160307/341059

Logo - http://photos.prnewswire.com/prnh/20140206/LA60150LOGO

SOURCE  Sony Electronics

Photo:https://photos.prnewswire.com/prnh/20160307/341059
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20140206/LA60150LOGO
http://photoarchive.ap.org/
Photo:https://photos.prnewswire.com/prnh/20160307/341059
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20140206/LA60150LOGO
http://photoarchive.ap.org/
Sony Electronics

CONTACT: Matt Parnell, Sony Electronics Inc., (858) 942-7975, matt.parnell@am.sony.com

Web Site: http://www.sony.com/news

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