Paperlit Unveils Paperlit Live to Boost Newsstand App Engagement

Paperlit Unveils Paperlit Live to Boost Newsstand App Engagement

MILAN, May 5, 2016 /PRNewswire/ --

      New feature enables publishers to include exclusive, live content alongside their

                               digital edition kiosk app 

    Paperlit [http://paperlit.com ], the digital publishing solution for magazine
publishers and brands, announced today that "Paperlit Live", a new feature enabling
publishers to add exclusive content to their branded newsstand app, will be unveiled at
the upcoming FIPP London taking place in London, England, May 10-11, 2016 at booth #18
Visit: http://paperlit.com

(Logo:
http://photos.prnewswire.com/prnh/20160122/325063LOGO )

    Companies using Paperlit to create branded newsstand apps to distribute publications,
like magazines, catalogues, sales collateral or marketing guides, can now add live feeds
to share content from their website or blog, or exclusive content for app users only.

    "In addition to selling digital editions, publishers want to connect with mobile
audiences on a regular basis and share content when it matters most," said Paperlit CEO &
President, Luca Filigheddu. "With Paperlit Live, publishers can publish news feeds
side-by-side their digital magazine kiosk, creating a fully connected, one-stop mobile
experience for their readers."

    Live feeds also helps publishers attract more users, convert those users into paid
subscribers via in-app purchase and increase app profitability.

    "We have seen smaller publishers and brands struggle to increase usage of digital
edition apps beyond their weekly or monthly publishing schedule," noted Filigheddu. "When
publishers share fresh content daily, hourly or on the minute, app visits increase and
publishers are in-turn able to nurture users towards paying to read digital publications."

    Paperlit Live is the latest feature the company has unveiled to strengthen Paperlit's
competitive position and expand appeal outside the publishing industry to brands. Paperlit
also offers subscription management configuration, in-app advertising, push notification,
coupon management and analytics to cover a full range of requirements from magazine and
brand publishers.

    About Paperlit

    Paperlit is a digital publishing platform that enables magazine publishers and brands
to easily create and distribute interactive digital publications with a branded mobile
app. Used by over 150 publishers in 20+ countries, Paperlit is a cost-effective solution
for building digital editions that can be distributed on the web, the App Store and Google
Play.

    Founded in Menlo Park, California in 2009, and based in Europe, Paperlit is used by
clients in the UK, Europe, US and Canada, including Condé Nast, Aston Martin, Vanity Fair,
Boat International and Fine Cooking. For more information: http://www.paperlit.com

    Photo:
    http://photos.prnewswire.com/prnh/20160122/325063LOGO

Photo:http://photos.prnewswire.com/prnh/20160122/325063LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160122/325063LOGO
http://photoarchive.ap.org/
Paperlit S.r.l

CONTACT: Krista McLandress, krista.mclandress@paperlit.com, +39-331-892-1398