Land Rover Explores New Terrain in Consumer Smartphone Technology with Bullitt Group
Poster: SySAdmin
Posted on May 5, 2016 at 2:21:01 AM
Land Rover Explores New Terrain in Consumer Smartphone Technology with Bullitt Group
READING, England, May 5, 2016 /PRNewswire/ --
A new partnership between Land Rover and consumer electronics company Bullitt Group
will see the development of a Land Rover smartphone and accessoriesÂ
Range will feature bespoke apps and technologies customised for lovers of outdoor
pursuits and adventuresÂ
Land Rover today announces a partnership with British consumer electronics company
Bullitt Group to develop a bespoke smartphone and range of accessories.
(Photo:
http://photos.prnewswire.com/prnh/20160504/363711 )
Bullitt Group, one of the fastest growing and largest privately-owned technology
groups in the UK, is partnering with Land Rover to define and develop a groundbreaking
portfolio of mobile devices and peripherals which will take the brand into a new and
exciting commercial terrain.
With a combination of durability and elegance, the new range will be designed to be an
active lifestyle partner, aimed at people who like to take on new challenges and go 'above
and beyond' the ordinary. The portfolio will launch in early 2017 and will embody the core
values of the Land Rover brand, featuring some truly innovative capabilities and
technology.
Lindsay Weaver, Director of Licensing and Branded Goods at Jaguar Land Rover, said:
"Incorporating iconic Land Rover design and innovative technology into the mobile phone
sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take
the brand into a new dimension.
"An engineering and design team from Jaguar Land Rover Special Operations will be
assigned to the partnership and subsequently deliver a number of bespoke applications
tailored to Land Rover brand and product values."Â
Bullitt Group CEO Peter Stephens said: "We're delighted to have formed a partnership
with Land Rover and to be helping them inject their brand values of cutting-edge design
and durability into the mobile phone market. We're confident the new range of products
will perfectly encapsulate everything that Land Rover represents, appealing to those who
already love the brand and providing an introduction to those who are yet to discover it."
The portfolio is now under development by Bullitt Group, working directly with Jaguar
Land Rover Special Vehicle Operations Group. The Jaguar Land Rover Special Vehicle
Operations team are responsible for designing and engineering high specification vehicles,
bespoke commissions and heritage products. The team will be applying its award-winning
work and expertise to the forthcoming range to ensure that Land Rover's world-renowned
quality and design is at the heart of this new portfolio.
Photo:
http://photos.prnewswire.com/prnh/20160504/363711
Photo:http://photos.prnewswire.com/prnh/20160504/363711
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160504/363711
http://photoarchive.ap.org/
Bullitt Group
CONTACT: Lisa Meakin +44(0)118-9573222 / lisa@bullitt-group.com
READING, England, May 5, 2016 /PRNewswire/ --
A new partnership between Land Rover and consumer electronics company Bullitt Group
will see the development of a Land Rover smartphone and accessoriesÂ
Range will feature bespoke apps and technologies customised for lovers of outdoor
pursuits and adventuresÂ
Land Rover today announces a partnership with British consumer electronics company
Bullitt Group to develop a bespoke smartphone and range of accessories.
(Photo:
http://photos.prnewswire.com/prnh/20160504/363711 )
Bullitt Group, one of the fastest growing and largest privately-owned technology
groups in the UK, is partnering with Land Rover to define and develop a groundbreaking
portfolio of mobile devices and peripherals which will take the brand into a new and
exciting commercial terrain.
With a combination of durability and elegance, the new range will be designed to be an
active lifestyle partner, aimed at people who like to take on new challenges and go 'above
and beyond' the ordinary. The portfolio will launch in early 2017 and will embody the core
values of the Land Rover brand, featuring some truly innovative capabilities and
technology.
Lindsay Weaver, Director of Licensing and Branded Goods at Jaguar Land Rover, said:
"Incorporating iconic Land Rover design and innovative technology into the mobile phone
sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take
the brand into a new dimension.
"An engineering and design team from Jaguar Land Rover Special Operations will be
assigned to the partnership and subsequently deliver a number of bespoke applications
tailored to Land Rover brand and product values."Â
Bullitt Group CEO Peter Stephens said: "We're delighted to have formed a partnership
with Land Rover and to be helping them inject their brand values of cutting-edge design
and durability into the mobile phone market. We're confident the new range of products
will perfectly encapsulate everything that Land Rover represents, appealing to those who
already love the brand and providing an introduction to those who are yet to discover it."
The portfolio is now under development by Bullitt Group, working directly with Jaguar
Land Rover Special Vehicle Operations Group. The Jaguar Land Rover Special Vehicle
Operations team are responsible for designing and engineering high specification vehicles,
bespoke commissions and heritage products. The team will be applying its award-winning
work and expertise to the forthcoming range to ensure that Land Rover's world-renowned
quality and design is at the heart of this new portfolio.
Photo:
http://photos.prnewswire.com/prnh/20160504/363711
Photo:http://photos.prnewswire.com/prnh/20160504/363711
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160504/363711
http://photoarchive.ap.org/
Bullitt Group
CONTACT: Lisa Meakin +44(0)118-9573222 / lisa@bullitt-group.com