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Hollywood Stars Scarlett Johansson and Henry Cavill Make First Ever On-screen Debut Co-starring in Huawei P9 Campaign
LONDON, May 23, 2016 /PRNewswire/ --
BIGGEST EVER TV CAMPAIGN FROM GLOBAL TECHNOLOGY BRAND GOES LIVE THIS WEEK DURING HIT
TV SHOWS INCLUDING GOGGLEBOX AND BRITAIN'S GOT TALENT Â
SUPERSTARS HELP TO REINVENT SMARTPHONE PHOTOGRAPHY IN THE UK WITH HUAWEI P9 DURING
FLIRTATIOUS ON-SCREEN DUELÂ Â
This week, the UK will witness the first ever on-screen appearance of Hollywood A-list
actors Scarlett Johansson and Henry Cavill as they appear in a contemporary, new TV
commercial from global technology brand Huawei.
(Logo:
http://photos.prnewswire.com/prnh/20160506/364549LOGO )
(Photo:
http://photos.prnewswire.com/prnh/20160523/370701 )
Scarlett and Henry, who were announced as the faces of the new Huawei P9 smartphone
series during a global launch in London last month, co-star in the commercial that was
shot in Shanghai and New Zealand by famed director Baillie Walsh and are portrayed sharing
a series of smartphone snaps in an unlikely yet flirtatious duel.
Henry Cavill comments: "I have a genuine passion for technology, so I'm excited by the
opportunities created by the P9 dual lens. I'm impressed by the partnership of Huawei and
Leica Camera in their engineering of a true high performance smartphone camera. They've
done this and managed to package it into a fantastic device as well."
Scarlett Johansson comments: "The art of photography really resonates with me. It was
exciting to see Huawei is partnering with the world's iconic camera brand Leica to create
the amazing device. Â I was delighted to work with Huawei on this project as I love the way
it invites us to feed our curiosity and share new perspectives."
Rhys Saunders, Huawei UK Sales Director comments: "We believe in cultural technology,
born out of people's curiosity and desire to be creative by changing the way they
experience the world around them. With the launch of the P9, we are excited to take on a
new experience of our own, with the first ever Huawei TV campaign in the UK."
Huawei P9 reinvents smartphone photography through unique dual lens cameras,
co-engineered with iconic, professional photography brand, Leica Camera. The TV commercial
gives a unique behind-the-scenes perspective of the Hollywood actors as they go about
their daily lives - on-set filming for Scarlett and capturing Henry during a promotional
tour for some of his latest work.
The advert, which is also being supported by a press advertising campaign shot by
Mario Testino, gives the audience a sneak peek into how the superstar duo use technology
to get creative in a duel of one-upmanship, which is focused around who can take the most
artistic images.
Whereas both stars are usually the subjects of the camera's gaze, here we see them
putting the Huawei P9's superior camera technology to the test to capture, share and
compete for the best shot... but who will win?
The scene opens with Henry being snapped by paparazzi as he leaves a film premiere.
Turning to get into his awaiting car, he spots a wall of faceted mirrors and takes the
opportunity to capture an artistic selfie, which he willingly shares with Scarlett. She,
meanwhile, is on-set filming in New Zealand, and upon opening his message, is eager to
match his creative eye and snaps a similar image using her own reflection in her vanity
mirror. The perfect photographic riposte.
The duo continue their game of photographic one-upmanship as Henry travels through the
vibrant streets of Shanghai by night and Scarlett explores her film set, each capturing
and sharing a succession of stunning and creative images on their Huawei P9 devices.
Shanghai and Hollywood becoming a metaphor for the partnership between Huawei and Leica
Camera and the black and white and colour dual lens of the P9 smartphone. The launch of
the TV commercial is the culmination of a high profile launch campaign for the Huawei P9
featuring photographers including Mario Testino, Mary McCartney and National Geographic's
World Press Photo Award-winning photographer David Guttenfelder. It will be broadcast on
ITV, C4, in cinemas and via video-on-demand. It is also being supported by a press
advertising campaign shot by Mario Testino, across national press and magazines.
The Huawei P9 is the first smartphone from the collaboration between Huawei and the
global iconic camera brand Leica Camera, resulting in a stunning dual-lens camera in a
smartphone, which sets a new benchmark in smartphone camera technology, with more light
and better clarity, to capture brilliant colour and striking black and white images in
true Leica style.
The Huawei P9 family fuses cool, sleek design and precision detail with
state-of-the-art technology to change the way we see the world. It continues Huawei's
legacy of premium mobile devices that have set the industry standard for elegance and
performance.
For further information, search #OO.
Photo:
http://photos.prnewswire.com/prnh/20160506/364549LOGO
http://photos.prnewswire.com/prnh/20160523/370701
Photo:http://photos.prnewswire.com/prnh/20160506/364549LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160523/370701
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160506/364549LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160523/370701
http://photoarchive.ap.org/
Huawei Consumer BG
CONTACT: Hill + Knowlton Strategies for Huawei Consumer BG UK, 0207 413 3430. For videos, more images and Q&As, see: http://releasd.com/1a38
Hollywood Stars Scarlett Johansson and Henry Cavill Make First Ever On-screen Debut Co-starring in Huawei P9 Campaign
LONDON, May 23, 2016 /PRNewswire/ --
BIGGEST EVER TV CAMPAIGN FROM GLOBAL TECHNOLOGY BRAND GOES LIVE THIS WEEK DURING HIT
TV SHOWS INCLUDING GOGGLEBOX AND BRITAIN'S GOT TALENT Â
SUPERSTARS HELP TO REINVENT SMARTPHONE PHOTOGRAPHY IN THE UK WITH HUAWEI P9 DURING
FLIRTATIOUS ON-SCREEN DUELÂ Â
This week, the UK will witness the first ever on-screen appearance of Hollywood A-list
actors Scarlett Johansson and Henry Cavill as they appear in a contemporary, new TV
commercial from global technology brand Huawei.
(Logo:
http://photos.prnewswire.com/prnh/20160506/364549LOGO )
(Photo:
http://photos.prnewswire.com/prnh/20160523/370701 )
Scarlett and Henry, who were announced as the faces of the new Huawei P9 smartphone
series during a global launch in London last month, co-star in the commercial that was
shot in Shanghai and New Zealand by famed director Baillie Walsh and are portrayed sharing
a series of smartphone snaps in an unlikely yet flirtatious duel.
Henry Cavill comments: "I have a genuine passion for technology, so I'm excited by the
opportunities created by the P9 dual lens. I'm impressed by the partnership of Huawei and
Leica Camera in their engineering of a true high performance smartphone camera. They've
done this and managed to package it into a fantastic device as well."
Scarlett Johansson comments: "The art of photography really resonates with me. It was
exciting to see Huawei is partnering with the world's iconic camera brand Leica to create
the amazing device. Â I was delighted to work with Huawei on this project as I love the way
it invites us to feed our curiosity and share new perspectives."
Rhys Saunders, Huawei UK Sales Director comments: "We believe in cultural technology,
born out of people's curiosity and desire to be creative by changing the way they
experience the world around them. With the launch of the P9, we are excited to take on a
new experience of our own, with the first ever Huawei TV campaign in the UK."
Huawei P9 reinvents smartphone photography through unique dual lens cameras,
co-engineered with iconic, professional photography brand, Leica Camera. The TV commercial
gives a unique behind-the-scenes perspective of the Hollywood actors as they go about
their daily lives - on-set filming for Scarlett and capturing Henry during a promotional
tour for some of his latest work.
The advert, which is also being supported by a press advertising campaign shot by
Mario Testino, gives the audience a sneak peek into how the superstar duo use technology
to get creative in a duel of one-upmanship, which is focused around who can take the most
artistic images.
Whereas both stars are usually the subjects of the camera's gaze, here we see them
putting the Huawei P9's superior camera technology to the test to capture, share and
compete for the best shot... but who will win?
The scene opens with Henry being snapped by paparazzi as he leaves a film premiere.
Turning to get into his awaiting car, he spots a wall of faceted mirrors and takes the
opportunity to capture an artistic selfie, which he willingly shares with Scarlett. She,
meanwhile, is on-set filming in New Zealand, and upon opening his message, is eager to
match his creative eye and snaps a similar image using her own reflection in her vanity
mirror. The perfect photographic riposte.
The duo continue their game of photographic one-upmanship as Henry travels through the
vibrant streets of Shanghai by night and Scarlett explores her film set, each capturing
and sharing a succession of stunning and creative images on their Huawei P9 devices.
Shanghai and Hollywood becoming a metaphor for the partnership between Huawei and Leica
Camera and the black and white and colour dual lens of the P9 smartphone. The launch of
the TV commercial is the culmination of a high profile launch campaign for the Huawei P9
featuring photographers including Mario Testino, Mary McCartney and National Geographic's
World Press Photo Award-winning photographer David Guttenfelder. It will be broadcast on
ITV, C4, in cinemas and via video-on-demand. It is also being supported by a press
advertising campaign shot by Mario Testino, across national press and magazines.
The Huawei P9 is the first smartphone from the collaboration between Huawei and the
global iconic camera brand Leica Camera, resulting in a stunning dual-lens camera in a
smartphone, which sets a new benchmark in smartphone camera technology, with more light
and better clarity, to capture brilliant colour and striking black and white images in
true Leica style.
The Huawei P9 family fuses cool, sleek design and precision detail with
state-of-the-art technology to change the way we see the world. It continues Huawei's
legacy of premium mobile devices that have set the industry standard for elegance and
performance.
For further information, search #OO.
Photo:
http://photos.prnewswire.com/prnh/20160506/364549LOGO
http://photos.prnewswire.com/prnh/20160523/370701
Photo:http://photos.prnewswire.com/prnh/20160506/364549LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160523/370701
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160506/364549LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160523/370701
http://photoarchive.ap.org/
Huawei Consumer BG
CONTACT: Hill + Knowlton Strategies for Huawei Consumer BG UK, 0207 413 3430. For videos, more images and Q&As, see: http://releasd.com/1a38