Innovative Answer to Ad Blocking: Secure Lock-and-Key Technology for Publishers

Innovative Answer to Ad Blocking: Secure Lock-and-Key Technology for Publishers

HAMBURG, Germany, June 1, 2016 /PRNewswire/ --

    The ATG Ad Tech Group releases a new solution to prevent revenue losses caused by Ad
Blocking. Offering content in exchange for ad viewing, the users get to choose: access OR
Ad Block.

    The Hamburg-based video technology specialists from ATG Ad Tech Group employ the tried
and proven lock-and-key principle to minimize revenue loss for website owners due to
widespread Ad Blocking. The so-called ATG Ad Block Prevention enables publishers and
website owners to lock specific content so it cannot be accessed without prior ad viewing.
The patent-pending technology encrypts locked content and offers users ad viewing as a way
of decryption.

    The internet has already surpassed TV and print media. Nowhere else content is created
and distributed at an equal rate. But creation and licensing of content is costly. How can
content creators and website owners make sure their journalistic enterprise has long-term
economic viability. While subscription models and paywalls often run the risk of
alienating the user base, newer alternatives like crowd-funding have a long way to go to
become sustainable. Online advertising has been the reliable source of revenue par
excellence, but is significantly affected by Ad Blocking software becoming a common
phenomenon.

    More and more counter measures against Ad Blocking have surfaced. These include
blocking the whole website while Ad Block is activated (like on bild.de) or using third
party services in order to circumvent Ad Blocking, which in turn diminishes the financial
gain for content creators and negatively affects ad metrics. ATG's solution goes about the
problem in a different way: Since only specific content is gated and is accessible without
any financial commitment, users will not be alienated, but made aware of the issue. Also,
to cause the least amount of inconvenience, the content encryption will be lifted
momentarily, as soon as Ad Block is disabled (even without page refresh).

    The inventor of the solution and managing director of ATG, Marlon Werkhausen, points
out: "We give publishers back the power over their content and revenue. Since our solution
interacts with the Content- as well as with the Ad-Server, Ad Block software has no chance
to interfere. Giving users the freedom of choice makes this model even fair for them."

    Find more information at: http://ad-tech-group.com/atg-adblock-prevention

    About ATG:

    The ATG Ad Tech Group is an independent provider of innovative, highly scalable video
advertising solutions. The data-driven monetization and personalization technologies help
advertisers, publishers and marketers to develop new sources of value creation and revenue
streams. The ATG Ad Tech Group specializes in the marketing segments online, mobile,
social media and digital out of home (DooH).

       
         
        Contact: 
        Rene Rasmussen 
        Rasmussen@ad-tech-group.com 
        Telefon: +49-(0)40-675-8675-22 
        ATG Ad Tech Group GmbH 
        Stresemannstrasse 342 
        22761 Hamburg 
        Germany 

     

ATG Ad Tech Group GmbH