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Experience The Food & Wine Classic In Aspen...At Home
BENTON HARBOR, Mich., June 9, 2016 /PRNewswire/ -- Not among the fortunate food lovers attending this month's FOOD & WINE Classic in Aspen? No worries, there's still a way to participate in what's widely considered the country's premiere culinary gathering -- recently cited by Adweek as "America's Hottest Festival" -- thanks to an open invitation from FOOD & WINE and longtime sponsor KitchenAid.
http://photos.prnewswire.com/prnvar/20120717/DE41498LOGO-b
In a first-of-its-kind initiative, dubbed "Have Dinner with Us," the media brand and appliance maker are inviting their followers to create their own FOOD & WINE Classic experience at home by cooking along with one of the event's headlining chefs. From recipes, tips and technique videos to a Facebook Live stream and ingredient shopping assistance, viewers can create the very same dishes being prepared at the festival in their own kitchen.
Specifically, three recipes for an Aspen-inspired dinner and accompanying technique-driven videos have been created for KitchenAid by FOOD & WINE and Chef Chris Cosentino, best known as winner of Top Chef Masters, a frequent guest on Iron Chef America, and chef/owner of Cockscomb in San Francisco.
"The FOOD & WINE Classic in Aspen is such a tremendous source of culinary inspiration and discovery that we wanted to give everyone a chance to participate communally, regardless of geography," notes Beth Robinson, senior manager of brand experience for KitchenAid. "What better way to make and enjoy a special dinner than being part of an event that's so highly anticipated and celebrated?"
"Have Dinner with Us" videos and other resources will be available online starting June 6 at KitchenAid.com/AspenDinner. In addition, a Facebook Live stream of Chef Cosentino's "New Style Surf & Turf" cooking demonstration will be hosted on the KitchenAid Facebook page on Friday, June 17(th) from 2:00pm to 2:45pm MT. To further inspire and encourage home cooks to make his festival recipes at home, questions from followers will be answered in a live Q&A during Chef Cosentino's demo.
Home cooks can follow along throughout the weekend and beyond at #HaveDinnerwithUs on both FOOD & WINE and KitchenAid social media channels
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. Cook for the Cure®, the brand's partnership with Susan G. Komen for the Cure®, is now in its fifteenth year and has raised over $10.7 million to help find a cure for breast cancer. To learn more, visit http://www.KitchenAid.com or join us at http://facebook.com/KitchenAid and http://twitter.com/KitchenAidUSA.
Logo - http://photos.prnewswire.com/prnh/20120717/DE41498LOGO-b
SOURCE KitchenAid
Photo:http://photos.prnewswire.com/prnh/20120717/DE41498LOGO-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20120717/DE41498LOGO-b
http://photoarchive.ap.org/
KitchenAid
CONTACT: Jenna Llewellyn, Digitas, 212.699.0251, jenna.llewellyn@digitas.com; Beth Robinson, KitchenAid, 269.923.4770, beth_l_robinson@kitchenaid.com
Web Site: http://www.kitchenaid.com
Experience The Food & Wine Classic In Aspen...At Home
BENTON HARBOR, Mich., June 9, 2016 /PRNewswire/ -- Not among the fortunate food lovers attending this month's FOOD & WINE Classic in Aspen? No worries, there's still a way to participate in what's widely considered the country's premiere culinary gathering -- recently cited by Adweek as "America's Hottest Festival" -- thanks to an open invitation from FOOD & WINE and longtime sponsor KitchenAid.
http://photos.prnewswire.com/prnvar/20120717/DE41498LOGO-b
In a first-of-its-kind initiative, dubbed "Have Dinner with Us," the media brand and appliance maker are inviting their followers to create their own FOOD & WINE Classic experience at home by cooking along with one of the event's headlining chefs. From recipes, tips and technique videos to a Facebook Live stream and ingredient shopping assistance, viewers can create the very same dishes being prepared at the festival in their own kitchen.
Specifically, three recipes for an Aspen-inspired dinner and accompanying technique-driven videos have been created for KitchenAid by FOOD & WINE and Chef Chris Cosentino, best known as winner of Top Chef Masters, a frequent guest on Iron Chef America, and chef/owner of Cockscomb in San Francisco.
"The FOOD & WINE Classic in Aspen is such a tremendous source of culinary inspiration and discovery that we wanted to give everyone a chance to participate communally, regardless of geography," notes Beth Robinson, senior manager of brand experience for KitchenAid. "What better way to make and enjoy a special dinner than being part of an event that's so highly anticipated and celebrated?"
"Have Dinner with Us" videos and other resources will be available online starting June 6 at KitchenAid.com/AspenDinner. In addition, a Facebook Live stream of Chef Cosentino's "New Style Surf & Turf" cooking demonstration will be hosted on the KitchenAid Facebook page on Friday, June 17(th) from 2:00pm to 2:45pm MT. To further inspire and encourage home cooks to make his festival recipes at home, questions from followers will be answered in a live Q&A during Chef Cosentino's demo.
Home cooks can follow along throughout the weekend and beyond at #HaveDinnerwithUs on both FOOD & WINE and KitchenAid social media channels
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. Cook for the Cure®, the brand's partnership with Susan G. Komen for the Cure®, is now in its fifteenth year and has raised over $10.7 million to help find a cure for breast cancer. To learn more, visit http://www.KitchenAid.com or join us at http://facebook.com/KitchenAid and http://twitter.com/KitchenAidUSA.
Logo - http://photos.prnewswire.com/prnh/20120717/DE41498LOGO-b
SOURCE KitchenAid
Photo:http://photos.prnewswire.com/prnh/20120717/DE41498LOGO-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20120717/DE41498LOGO-b
http://photoarchive.ap.org/
KitchenAid
CONTACT: Jenna Llewellyn, Digitas, 212.699.0251, jenna.llewellyn@digitas.com; Beth Robinson, KitchenAid, 269.923.4770, beth_l_robinson@kitchenaid.com
Web Site: http://www.kitchenaid.com