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Gameloft Advertising Solutions and Madgic Announce a Global Partnership
The inventory of the leading mobile game publisher will be linked to Madgic's SSP platform
PARIS, June 17, 2016 /PRNewswire/ --
Gameloft Advertising Solutions, Gameloft's mobile advertising agency, announces a
partnership with Madgic, a pioneer in mobile advertising, to consolidate its position in
the programmatic advertising market.
In this partnership, Gameloft Advertising Solutions is using Madgic's SSP platform,
which is a programmatic platform based on predictive technology that maximizes mobile
advertising revenue thanks to fill rates close to 100% and optimal use of data while
offering publishers a unique level of control. Combined with a monthly audience of over
157 million unique players, Gameloft Advertising Solutions offers a unique level of
visibility across an inventory of over 8 billion impressions that is in line with Madgic's
leading-edge technology.
"Gameloft Advertising Solutions worked closely with the Madgic's team on the technical
integration of their platform to offer advertisers a high-quality technological solution,"
states Cyril Guillemot, Gameloft's France/Benelux Director. "We are pleased with this
collaboration, which has already yielded promising results and will certainly accelerate
the development of our programmatic advertising activities."
"Gameloft's inventory is massive and offers at the same time a very wide audience and
total security for advertiser's brands. The click-through rates and conversion rates are
excellent and allow for precise targeting," declares Olivier Chouraki, President of
Madgic.
About Gameloft Advertising SolutionsÂ
With a monthly audience of more than 157 million unique players and an inventory of 8
billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of
visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than
1000 campaigns for prestigious brands such as Air France, Coca-Cola(R), Ford, FOX(TM),
Kellogg's(R), McDonalds, (c)Netflix, Procter & Gamble, Samsung and Unilever in over 40
countries around the world (North America, Latin America, Middle East, Africa, Europe,
Asia, etc.).Â
All trademarks referenced above are owned by their respective trademark owners.
About MadgicÂ
Madgic was created in 2011 by four pioneers in mobile advertising to increase
advertising revenues for developers of applications and mobile sites. Its predictive
programmatic advertising technology exploits big data and machine learning to increase the
effectiveness of traditional real-time bidding (RTB), which allows publishers to achieve
higher sales and buyers to uniquely access the traffic that they need to reach. Madgic has
already processed 50,000 mobile advertisements per second in 200 countries with a response
time lower than 0.1 seconds and continues to grow at a rapid pace. Madgic is a profitable
enterprise and achieves 95% of its sales in export markets. Â
Gameloft
CONTACT: Contact RP : Kevin Léry: +1 58 16 21 83 - kevin.lery@gameloft.com
Gameloft Advertising Solutions and Madgic Announce a Global Partnership
The inventory of the leading mobile game publisher will be linked to Madgic's SSP platform
PARIS, June 17, 2016 /PRNewswire/ --
Gameloft Advertising Solutions, Gameloft's mobile advertising agency, announces a
partnership with Madgic, a pioneer in mobile advertising, to consolidate its position in
the programmatic advertising market.
In this partnership, Gameloft Advertising Solutions is using Madgic's SSP platform,
which is a programmatic platform based on predictive technology that maximizes mobile
advertising revenue thanks to fill rates close to 100% and optimal use of data while
offering publishers a unique level of control. Combined with a monthly audience of over
157 million unique players, Gameloft Advertising Solutions offers a unique level of
visibility across an inventory of over 8 billion impressions that is in line with Madgic's
leading-edge technology.
"Gameloft Advertising Solutions worked closely with the Madgic's team on the technical
integration of their platform to offer advertisers a high-quality technological solution,"
states Cyril Guillemot, Gameloft's France/Benelux Director. "We are pleased with this
collaboration, which has already yielded promising results and will certainly accelerate
the development of our programmatic advertising activities."
"Gameloft's inventory is massive and offers at the same time a very wide audience and
total security for advertiser's brands. The click-through rates and conversion rates are
excellent and allow for precise targeting," declares Olivier Chouraki, President of
Madgic.
About Gameloft Advertising SolutionsÂ
With a monthly audience of more than 157 million unique players and an inventory of 8
billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of
visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than
1000 campaigns for prestigious brands such as Air France, Coca-Cola(R), Ford, FOX(TM),
Kellogg's(R), McDonalds, (c)Netflix, Procter & Gamble, Samsung and Unilever in over 40
countries around the world (North America, Latin America, Middle East, Africa, Europe,
Asia, etc.).Â
All trademarks referenced above are owned by their respective trademark owners.
About MadgicÂ
Madgic was created in 2011 by four pioneers in mobile advertising to increase
advertising revenues for developers of applications and mobile sites. Its predictive
programmatic advertising technology exploits big data and machine learning to increase the
effectiveness of traditional real-time bidding (RTB), which allows publishers to achieve
higher sales and buyers to uniquely access the traffic that they need to reach. Madgic has
already processed 50,000 mobile advertisements per second in 200 countries with a response
time lower than 0.1 seconds and continues to grow at a rapid pace. Madgic is a profitable
enterprise and achieves 95% of its sales in export markets. Â
Gameloft
CONTACT: Contact RP : Kevin Léry: +1 58 16 21 83 - kevin.lery@gameloft.com