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LeEco and Flipkart Renew Exclusive Partnership Ahead of the Much Awaited First Flash Sale of Le 2 & Le Max2
BANGALORE, India, June 18, 2016 /PRNewswire/ --
Registrations for Le 2 and Le Max2 begin on 20 June 00:00 hrs on Flipkart and LeMall
On the back of consecutive successful launches and sale of Superphones, the global
internet and technology conglomerate LeEco has once again renewed its exclusive
partnership with Flipkart. An agreement cementing this alliance was signed off between
Atul Jain COO Smart Electronics Business on behalf of LeEco and Samardeep Subandh, Chief
Marketing Officer at Flipkart.
Commenting on the milestone announcement, Atul Jain COO Smart Electronics Business,
LeEco India said, "We are thrilled to announce that we're taking our partnership with
Flipkart forward and are bullish about our Le 2 & Le Max2 being truly compelling
propositions for consumers. Â We are confident that our second generation Superphones on
Flipkart will be top sellers, given their best-in-class specifications, superb design and
looks. The breakthrough CDLA technology which is a global-first along with the attractive
Content Membership program bundling are unique propositions that are unmatched. Â Our
endeavor is to bring the best-in-class devices to our users and give them a comprehensive
experience."
"We also aspire to make new industry sales records for Le 2 and Le Max2 for their
first flash sale on Flipkart and for the first time on our marketplace e-commerce website,
LeMall," Mr. Jain added.
Once again, to bring its superlative devices to users, LeEco today announced the date
for the first flash sale of Le 2 and Le Max2 as June 28. Registrations will begin on 20
June 00:00 hrs on both Flipkart and LeMall, the company's recently launched marketplace
e-commerce website. The first flash sale for Le 2 starts at 12 noon on June 28th,Â
registrations for which would be  open until 11 AM, the same day.
For Le Max2, registrations will be open till 28 June 1PM followed by the flash sale at
2 PM on 28 June. So mark your calendars well in advance and become the proud owners of
Superphones that have already stirred up the Indian market.
And what's better, users can now get their favorite Le 2 and Le Max2, coupled with
exciting offers during the flash sale on June 28 -
- 10% SBI cashback (The 10% cashback, valid on 28 June, is also applicable on EMI
transaction on SBI Credit Cards
- Free CDLA Earphones
- Both Superphones include LeEco membership
A closer look at the specifications...
Best-in-class features
Le 2 Le Max2
Powered by
Octa-Core Qualcomm Powered by Qualcomm
(R) Snapdragon TM (R) Snapdragon TM
652 820
21MP rear camera
16MP rear camera with blazingly fast
and 8MP front focusing speed and
camera 8MP front camera
A standard
combination of 3GB
RAM and 32GB ROM 4GB RAM + 32GB
Le 2: Le 2 is greatly improved from its predecessor and comes with supreme features
given its disruptive pricing. Given the powerful camera, image quality of pictures taken
by Le 2 are visibly better with vibrant and true-to-life colours. It has an In-Cell
display screen which is usually featured with overpriced phones. In addition to 3G, LTE
and GSM, Le 2 supports all 4G bands in India and will also have VoLTE very soon over an
OTA.
Le Max2: The second generation of Le Max, Le Max2 features the high performance
combination of 4GB RAM + 32GB on board memory pushing the limits of the industry to new
heights. Le Max2 features a 5.7 inch 2K Super Retina Display, the best display for VR
equipment. Le Max2 also enjoys a super-fast Wi-Fi connectivity. It has dual-band and
dual-antenna, which means Le Max2's Wi-Fi speeds are 4 times faster than most of its
competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G
band.
The new Superphones come equipped with CDLA technology, pioneered by LeEco in India.
LeEco has revolutionarily replaced the 3.5mm headphone port with the world's first CDLA
Type-C interface, leading an audio revolution in the earphone industry that has remained
the same for decades in India.
With the launch of Le 2 and Le Max2, LeEco has also made impressive additions to its
Supertainment membership program. This translates into mind boggling value for members
including access to 50+ Big Ticket International Live Concerts - on LeEco Phones.
Additionally, members can get access to exclusive Live Streaming of Major Entertainment
Events & Music Concerts Worldwide along with 7500+ hours of world class entertainment,
among other benefits.
About LeEco:
LeEco, formerly known as Letv, is a global pioneering internet and technology company
with multiple internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.
With "Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing" as the
guiding principle, LeEco is engaged in a myriad of businesses, spanning from
Internet-based Super TV and Superphones, video production and distribution, smart
devices/accessories and large-screen applications, to e-commerce and even connected
super-electric cars. The company also features one of the world's largest content
libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which
can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in
the near future, Le Autos. Breaking the barriers of industries, LeEco provides
personalized products and services for an enhanced user experience at disruptive prices.
Media Contact : Aaron Samuel Rajendran, aaronsamuel@le.com, 9686100143, LeEco, India
Le Ecosystem Technology India Pvt. Ltd.
LeEco and Flipkart Renew Exclusive Partnership Ahead of the Much Awaited First Flash Sale of Le 2 & Le Max2
BANGALORE, India, June 18, 2016 /PRNewswire/ --
Registrations for Le 2 and Le Max2 begin on 20 June 00:00 hrs on Flipkart and LeMall
On the back of consecutive successful launches and sale of Superphones, the global
internet and technology conglomerate LeEco has once again renewed its exclusive
partnership with Flipkart. An agreement cementing this alliance was signed off between
Atul Jain COO Smart Electronics Business on behalf of LeEco and Samardeep Subandh, Chief
Marketing Officer at Flipkart.
Commenting on the milestone announcement, Atul Jain COO Smart Electronics Business,
LeEco India said, "We are thrilled to announce that we're taking our partnership with
Flipkart forward and are bullish about our Le 2 & Le Max2 being truly compelling
propositions for consumers. Â We are confident that our second generation Superphones on
Flipkart will be top sellers, given their best-in-class specifications, superb design and
looks. The breakthrough CDLA technology which is a global-first along with the attractive
Content Membership program bundling are unique propositions that are unmatched. Â Our
endeavor is to bring the best-in-class devices to our users and give them a comprehensive
experience."
"We also aspire to make new industry sales records for Le 2 and Le Max2 for their
first flash sale on Flipkart and for the first time on our marketplace e-commerce website,
LeMall," Mr. Jain added.
Once again, to bring its superlative devices to users, LeEco today announced the date
for the first flash sale of Le 2 and Le Max2 as June 28. Registrations will begin on 20
June 00:00 hrs on both Flipkart and LeMall, the company's recently launched marketplace
e-commerce website. The first flash sale for Le 2 starts at 12 noon on June 28th,Â
registrations for which would be  open until 11 AM, the same day.
For Le Max2, registrations will be open till 28 June 1PM followed by the flash sale at
2 PM on 28 June. So mark your calendars well in advance and become the proud owners of
Superphones that have already stirred up the Indian market.
And what's better, users can now get their favorite Le 2 and Le Max2, coupled with
exciting offers during the flash sale on June 28 -
- 10% SBI cashback (The 10% cashback, valid on 28 June, is also applicable on EMI
transaction on SBI Credit Cards
- Free CDLA Earphones
- Both Superphones include LeEco membership
A closer look at the specifications...
Best-in-class features
Le 2 Le Max2
Powered by
Octa-Core Qualcomm Powered by Qualcomm
(R) Snapdragon TM (R) Snapdragon TM
652 820
21MP rear camera
16MP rear camera with blazingly fast
and 8MP front focusing speed and
camera 8MP front camera
A standard
combination of 3GB
RAM and 32GB ROM 4GB RAM + 32GB
Le 2: Le 2 is greatly improved from its predecessor and comes with supreme features
given its disruptive pricing. Given the powerful camera, image quality of pictures taken
by Le 2 are visibly better with vibrant and true-to-life colours. It has an In-Cell
display screen which is usually featured with overpriced phones. In addition to 3G, LTE
and GSM, Le 2 supports all 4G bands in India and will also have VoLTE very soon over an
OTA.
Le Max2: The second generation of Le Max, Le Max2 features the high performance
combination of 4GB RAM + 32GB on board memory pushing the limits of the industry to new
heights. Le Max2 features a 5.7 inch 2K Super Retina Display, the best display for VR
equipment. Le Max2 also enjoys a super-fast Wi-Fi connectivity. It has dual-band and
dual-antenna, which means Le Max2's Wi-Fi speeds are 4 times faster than most of its
competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G
band.
The new Superphones come equipped with CDLA technology, pioneered by LeEco in India.
LeEco has revolutionarily replaced the 3.5mm headphone port with the world's first CDLA
Type-C interface, leading an audio revolution in the earphone industry that has remained
the same for decades in India.
With the launch of Le 2 and Le Max2, LeEco has also made impressive additions to its
Supertainment membership program. This translates into mind boggling value for members
including access to 50+ Big Ticket International Live Concerts - on LeEco Phones.
Additionally, members can get access to exclusive Live Streaming of Major Entertainment
Events & Music Concerts Worldwide along with 7500+ hours of world class entertainment,
among other benefits.
About LeEco:
LeEco, formerly known as Letv, is a global pioneering internet and technology company
with multiple internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.
With "Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing" as the
guiding principle, LeEco is engaged in a myriad of businesses, spanning from
Internet-based Super TV and Superphones, video production and distribution, smart
devices/accessories and large-screen applications, to e-commerce and even connected
super-electric cars. The company also features one of the world's largest content
libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which
can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in
the near future, Le Autos. Breaking the barriers of industries, LeEco provides
personalized products and services for an enhanced user experience at disruptive prices.
Media Contact : Aaron Samuel Rajendran, aaronsamuel@le.com, 9686100143, LeEco, India
Le Ecosystem Technology India Pvt. Ltd.