Goal is to establish the EMEA short distance electronic transportation marketÂ
Segway, world leader in electric personal transport, opens a new European office in
Amsterdam. With this office, Segway aims to better serve the EMEA market with a
comprehensive range of iconic business-to-business Segway products as well as new consumer
products, under the brand Ninebot by Segway. The Segway Europe office was opened on June
21, 2016, in the presence of CEO Lufeng Gao.
The establishment of Segway Europe ensures availability of the full product line-up of
both brands for the business-to-business as well as the consumer market. From the new
office, Segway Europe can now serve these markets for the entire EMEA region, enabling
professional distribution, central management and increased marketing activities. In the
next few months two new mass market models will be launched - the Ninebot One S2 and
Ninebot Mini Pro.
Dennis Hardholt is responsible for the introduction of Segway and Ninebot by Segway
products in the EMEA region as the President of Segway Europe. "From our new European
office we are able to serve all the European, Middle Eastern and African markets. We will
immediately make a range of exciting new consumer products available that complement our
existing line up. With these affordable models we will further open up the market for
smart, green personal transportation. They will add a touch of fun and excitement to the
daily lives of consumers, while answering to the practical need for short distance
transportation and leisure activities."
About SegwayÂ
Segway Europe has been founded by Ninebot Ltd. from Beijing, bringing together the
brands Segway and Ninebot - both leading in electronic personal transportation. Both
brands focus on research and development, design, manufacturing, sales and service in
short-distance personal transportation, in order to increase the industry and to lead the
revolution of mobile robotics solutions. Segway and Ninebot devote a great deal of
attention to seamlessly connecting robotic solutions to smart phones and integrating
existing technologies and future concepts, such as voice interaction and facial
recognition with its robotic products - products that will be highly interactive and
encourage smarter living. Segway Europe opened its first European office in Amsterdam in
June 2016. For more information, visit http://www.segway.com.