Digital Foodie Partners With Prisma Latvia and Lithuania and Launches On-Demand Grocery Service Baltics

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July 13, 2016
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Digital Foodie Partners With Prisma Latvia and Lithuania and Launches On-Demand Grocery Service Baltics

HELSINKI, Finland, July 13, 2016 /PRNewswire/ --

    Digital Foodie, creator of the award winning on-demand grocery platform, and AS Prisma
Latvija and UAB Prisma LT, retail chains operating in Baltic countries, have established a
partnership. Prisma has launched an online grocery service in Latvia and Lithuania using
Digital Foodie's personalized on-demand platform to provide their customers a convenient
and personalized grocery shopping planning tool in web and mobile.

(Logo:
http://photos.prnewswire.com/prnh/20160713/813820 )

    To strengthen customer loyalty Prisma has deployed Foodie's on-demand grocery platform
including a fully branded and personalized website and native mobile applications for
Android and iOS. Consumers in Latvia and Lithuania are able to use the service anywhere
and anytime. At the heart of the service is Foodie Core that connects customers to
Prisma's real time inventory and price information in all Prisma hypermarkets. The service
also includes a seamless connection to Prisma's loyalty program enabling customers to see
their collected bonus in the service.

    Customers are able to view the range of products available in the chosen Prisma
hypermarket, write product reviews and share comments with their friends and family. They
can easily create shopping lists based on promotions and store inventory and instantly
share the shopping lists with their peers. Customers are also able to save the lists for
future use. The new service will help consumers to plan their purchases and save time.
They can easily see their shopping lists in their mobiles to help locate products while
walking through the aisles of Prisma hypermarket.

    "The grocery retail industry has been under major transformation from brick and mortar
to online. Time-poor consumers demand convenience. Millennials and digital natives mature
and gain purchasing power putting more pressure on the grocers to provide modern online
experiences. We are proud to be a close partner with Prisma and are excited for the recent
expansion and service launches in Latvia and Lithuania. This reinforces our position as a
market leading on-demand grocery platform provider in the world." explains Kalle Koutajoki,
CEO of Digital Foodie.

    "We are constantly developing services, especially for families with children, to make
their daily shopping easy and more comfortable. Our target is to improve digital services
for customers and Digital Foodie provides a perfect platform for the purpose. The new
online service offers an easy way for Prisma customers to monitor their loyalty bonus
activities and purchase history, make daily shopping plans and compare the assortment and
prices online" says Hannu Houni, Commercial Director of Prisma Latvia and Lithuania.

    The recently launched services are available at http://www.prisma.lv and
http://www.prisma.lt. Mobile applications can be downloaded from Google Play and Apple
AppStore in the respective countries.

    More information about Digital Foodie's platform: http://www.digitalfoodie.com

    Digital Foodie provides a fully customizable SaaS platform for on-demand groceries. It
is used by major retailers and brands. For consumers, Foodie provides a service that
empowers people to shop online, consume smarter and eat better. The core of the service is
formed by highly personalized food and product recommendations that make everyday shopping
easy and fun. For retailers, the platform provides all the tools needed to run modern
on-demand operations such as click and collect service and home deliveries. The platform
is currently available on web, iPad, iPhone, Android and Windows Phone. Digital Foodie
operates currently in USA, Finland, Baltics, Russia and UK. http://www.digitalfoodie.com
[http://www.foodie.fm ]

    Photo:
    http://photos.prnewswire.com/prnh/20160713/813820

Photo:http://photos.prnewswire.com/prnh/20160713/813820
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160713/813820
http://photoarchive.ap.org/
Digital Foodie

CONTACT: Media contacts: Digital Foodie: Kalle Koutajoki, CEO, kalle@digitalfoodie.com Prisma: Hannu Houni, Commercial Director, hannu.houni@sok.fi

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