In a First for Movie-goers, INOX & Innoviti Partner to Launch Contactless Card Payments at INOX Multiplexes

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September 19, 2016
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In a First for Movie-goers, INOX & Innoviti Partner to Launch Contactless Card Payments at INOX Multiplexes

BENGALURU, September 19, 2016 /PRNewswire/ --

    - Compatible With the Visa payWave Platform, These Contactless Credit and Debit Card
Acceptance Terminals are Currently Going Live in 40 INOX Multiplexes Across 7 Metro
Cities 

    - Once the Purchase Amount is Entered Into the Contactless Terminal,  one Simply has to
Wave One's Contactless Card Near the Terminal to Have the Transaction Processed Wirelessly,
Thereby Significantly Elevating the Customer Experience 

       INOX Leisure Ltd, India's favourite multiplex chain, announced a strategic
partnership with  Innoviti Payment Solutions  that promises to not only enhance but also
upgrade customer experience like never before. Through this association, customers can now
buy a movie ticket or food and beverage items by simply waving the credit or debit card at
the contactless card acceptance terminals installed across various INOX multiplexes. This
is the first instance across the country where movie-goers will have the opportunity to
benefit from the convenience of faster and secure contactless card payment options.

(Logo: 
http://photos.prnewswire.com/prnh/20151009/10132317)

    The terminals are currently installed at 40 multiplexes across the 7 metro cities.
Gradually, this will be implemented in the remaining multiplexes also. This new technology
aims to help movie-goers to make their transactions faster and in a more convenient
manner. Moreover, since the card does not need to be handed over to the merchant, it
provides an inherent element of security. 

    Using the well-established Near Field Communication (NFC) technology, these new
contactless terminals are compatible with the Visa payWave platform, and can read any of
the contactless credit and debit cards being issued by various banks to their cardholders.

    Commenting on this partnership, Mr. Jitender Verma, Chief Technology Officer at INOX
said,  "Consumers today are a discerning lot and look for best-in-class service from any
provider. We are excited to be able to innovate and create such opportunities. INOX has
forever been at the forefront of technological innovations and this alliance with Innoviti
Payment Solutions is another significant move towards ensuring a comprehensive customer
service experience for all our guests."

    Mr. TR Ramachandran, Group Country Manager, India and South Asia, Visa  said, "Visa
payWave technology is gaining momentum with increasing adoption among merchants and an
easier, faster and secure option for consumers to pay. As the payments ecosystem develops,
Visa will continue to deliver innovative solutions across segments and categories to drive
usage in familiar environments. We are delighted to welcome INOX to the family of
establishments accepting Visa payWave contactless cards."

    Mr. Ravi Manik, Head of Payments & Consumer Lending business at Innoviti  says, "We
have consistently been at the forefront of innovation in India's rapidly evolving payments
scenario, and are delighted to partner INOX in providing their customers with this greater
payment flexibility. We feel making such easy contactless payment available could be the
trigger that is needed to shift a large chunk of purchases away from cash, and towards
cards and other non-cash instruments. At Innoviti, we are already working on integrating
our contactless terminals with more payment mechanisms including mobile wallets like Apple
Pay and Samsung Pay." 

    As per RBI guidelines, for transactions up to INR 2000/-, Visa payWave cardholders can
use their contactless cards without having to enter a PIN or sign transaction receipts.
The Visa payWave enabled contactless cards ensure that transactions are secure, as the
card never leaves the hands of the customer thereby reducing the risk of card loss and
fraud. It also reduces queueing time for customers as it is a faster way to pay.

    With this added feature, the entire end-to-end experience will be enhanced, giving
movie-goers an overall delightful experience. INOX in the recent past has introduced
various facilities such as  Q-Busters, In Cinema F&B Ordering, Beacons  and  Paperless
ticketing.

    About INOX Leisure Ltd. 

    INOX is India's premiere multiplex chain and currently operates 109 cinemas with 429
screens across 57 cities and 19 states. For easy and convenient ticket booking, INOX
offers online booking on  http://www.inoxmovies.com [http://www.inoxmovies.com ]. One can also
connect with INOX on Facebook (http://www.facebook.com/INOXLEISURE
[http://www.facebook.com/INOXLEISURE ]), Twitter (http://www.twitter.com/INOXMovies
[http://www.twitter.com/INOXMovies ]), Instagram (http://www.youtube.com/inoxmovies
[http://www.youtube.com/inoxmovies ]) and Snapchat (inoxmovies).

    About Innoviti Payment Solutions Pvt. Ltd. 

    Innoviti Payment Solutions Pvt. Ltd. (formerly Innoviti Embedded Solutions Pvt. Ltd.)
has been a pioneer in the use of technology to solve real-world payment acceptance
problems of merchants. Using its indigenous developed technology and constant innovation,
Innoviti has delivered differentiated solutions for payments automation, consumer credit
distribution and SME lending that have become a benchmark in their markets. Innoviti
processes over Rs. 14,000 cr. of payment transactions annually including Rs. 1200 cr. of
Consumer and SME credit. Innoviti's smelending.com is #1 in the segment of SME lending,
processing over Rs 400 cr. per year. UniPAY is India's only omni-channel payment platform
for managing payment automation. The company has won Deloitte Asia Pacific award three
years in a row and Red Herring Asia award twice. Innoviti is backed by marquee investors
such as Titan Company (JV between Tata Group and TIDCO), Catamaran Ventures and New India
Investment Corporation, Canada.

    For more information, please visit -  http://www.innoviti.com

            Media Contact: 
        Sarath Chandra Nerella 
        Marketing Manager 
        Innoviti Payment Solutions Pvt. Ltd. 
        sarath@innoviti.com 
        +91-7795348478 

    Photo:
    http://photos.prnewswire.com/prnh/20151009/10132317

Photo:http://photos.prnewswire.com/prnh/20151009/10132317
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151009/10132317
http://photoarchive.ap.org/
Innoviti Payment Solutions Pvt. Ltd.

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