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InMobi Launches Sophisticated Mobile Remarketing Platform to Fuel Next Wave of e-commerce Growth in South Korea
SEOUL, South Korea, September 20, 2016 /PRNewswire/ --
InMobi, a global mobile advertising and discovery platform, announced today that it is
launching a mobile remarketing platform, powered by Miip, in South Korea.
(Logo:
http://photos.prnewswire.com/prnh/20150914/266030LOGO )
M-commerce sales in South Korea already account for 50% of overall retail e-commerce
sales
[http://www.chandlernguyen.com/blog/2016/03/15/8-key-facts-about-south-korea-e-commerce ].
Projected to grow to $29 billion over the next 3 years, m-commerce in the country is
growing at a CAGR of 26.5%, higher than both e-commerce and retail. InMobi's remarketing
solution, powered by Miip, will serve as a catalyst for online retailers to maximize
revenues in this vibrant mobile commerce market.
Miip includes a series of innovations around ad experiences and targeting to improve
user experience and ROI for advertisers. The remarketing platform helps advertisers
activate users to make their first purchase, re-target existing users to drive incremental
sales and re-activate dormant users. Unlike other solutions, InMobi's Software Development
Kit (SDK) is also directly integrated with 30,000+ mobile apps that enable creative
control to deliver a compelling storefront-like experience to users through engaging ads.
InMobi's remarketing platform has already delivered results exceeding industry
benchmarks, for the biggest e-commerce companies globally, including Myntra and PayTM in
India, and Nuomi in China. Organizations have seen up to 7% of mobile sales being driven
through InMobi's remarketing platform and an ROAS (Return on Ad Spend) of 7.
Commenting on the launch of the remarketing platform in South Korea, Jayesh
Easwaramony, VP and GM of APAC, Middle East and Africa at at InMobi said, "The remarketing
platform will be critical in enabling e-commerce businesses in South Korea to extend
beyond driving brand awareness and app installs, to increasing sales and transactions
through mobile advertising. InMobi, with its reach of 28 mn unique users, and unique
mobile-first advantage will serve as a catalyst for online retailers to scale their mobile
revenues."
For more information on the remarketing platform
[http://inmobi.com/advertisers/remarketing ], click here.
About InMobiÂ
InMobi enables consumers to discover new products and services by providing contextual
and personalized ad experiences on mobile devices. Through its revolutionary advertising
and discovery platform, app developers, merchants and brands can engage mobile consumers
globally. Recognized by Fast Company as one amongst the Most Innovative Companies in the
world for 2016, InMobi reaches over 1.5+ billion unique mobile devices worldwide.
Â
Media Contacts:Â
Supriya GoswamiÂ
InMobiÂ
+91-9845384141Â
pr@inmobi.comÂ
Â
Photo:
http://photos.prnewswire.com/prnh/20150914/266030LOGO
Photo:http://photos.prnewswire.com/prnh/20150914/266030LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150914/266030LOGO
http://photoarchive.ap.org/
InMobi
InMobi Launches Sophisticated Mobile Remarketing Platform to Fuel Next Wave of e-commerce Growth in South Korea
SEOUL, South Korea, September 20, 2016 /PRNewswire/ --
InMobi, a global mobile advertising and discovery platform, announced today that it is
launching a mobile remarketing platform, powered by Miip, in South Korea.
(Logo:
http://photos.prnewswire.com/prnh/20150914/266030LOGO )
M-commerce sales in South Korea already account for 50% of overall retail e-commerce
sales
[http://www.chandlernguyen.com/blog/2016/03/15/8-key-facts-about-south-korea-e-commerce ].
Projected to grow to $29 billion over the next 3 years, m-commerce in the country is
growing at a CAGR of 26.5%, higher than both e-commerce and retail. InMobi's remarketing
solution, powered by Miip, will serve as a catalyst for online retailers to maximize
revenues in this vibrant mobile commerce market.
Miip includes a series of innovations around ad experiences and targeting to improve
user experience and ROI for advertisers. The remarketing platform helps advertisers
activate users to make their first purchase, re-target existing users to drive incremental
sales and re-activate dormant users. Unlike other solutions, InMobi's Software Development
Kit (SDK) is also directly integrated with 30,000+ mobile apps that enable creative
control to deliver a compelling storefront-like experience to users through engaging ads.
InMobi's remarketing platform has already delivered results exceeding industry
benchmarks, for the biggest e-commerce companies globally, including Myntra and PayTM in
India, and Nuomi in China. Organizations have seen up to 7% of mobile sales being driven
through InMobi's remarketing platform and an ROAS (Return on Ad Spend) of 7.
Commenting on the launch of the remarketing platform in South Korea, Jayesh
Easwaramony, VP and GM of APAC, Middle East and Africa at at InMobi said, "The remarketing
platform will be critical in enabling e-commerce businesses in South Korea to extend
beyond driving brand awareness and app installs, to increasing sales and transactions
through mobile advertising. InMobi, with its reach of 28 mn unique users, and unique
mobile-first advantage will serve as a catalyst for online retailers to scale their mobile
revenues."
For more information on the remarketing platform
[http://inmobi.com/advertisers/remarketing ], click here.
About InMobiÂ
InMobi enables consumers to discover new products and services by providing contextual
and personalized ad experiences on mobile devices. Through its revolutionary advertising
and discovery platform, app developers, merchants and brands can engage mobile consumers
globally. Recognized by Fast Company as one amongst the Most Innovative Companies in the
world for 2016, InMobi reaches over 1.5+ billion unique mobile devices worldwide.
Â
Media Contacts:Â
Supriya GoswamiÂ
InMobiÂ
+91-9845384141Â
pr@inmobi.comÂ
Â
Photo:
http://photos.prnewswire.com/prnh/20150914/266030LOGO
Photo:http://photos.prnewswire.com/prnh/20150914/266030LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150914/266030LOGO
http://photoarchive.ap.org/
InMobi