Polaroid Swing Launches In Russia: A New Interactive Photo App Which Aims To Reimagine Photography
Poster: SySAdmin
Posted on December 14, 2016 at 9:14:01 PM
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<h1 class="xn-hedline">Polaroid Swing Launches In Russia: A New Interactive Photo App Which Aims To Reimagine Photography</h1>
<div id="enrcontainer"></div>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">MOSCOW, Dec. 15, 2016</p>
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<br>
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<p>
<b><i>Silicon Valley start-up chaired by Twitter co-founder Biz Stone sparks the next phase in Polaroid's iconic history; Backed by Natalia Vodianova </i> </b>
</p>
<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">MOSCOW</span>, <span class="xn-chron">Dec. 15, 2016</span> /PRNewswire/ -- Released on Apple's Russian <span class="xn-person">App Store</span> today, the <i>Polaroid Swing </i>app enables people to create and share interactive photos on their phones with one easy tap and creates an engaging new visual medium to stand alongside photos and videos. <i>Polaroid Swing </i>is the result of a partnership between the iconic <i>Polaroid </i>brand and a Silicon Valley tech startup chaired by Twitter co-founder Biz Stone. </p>
<p>
<i>Polaroid</i> <i>Swing</i> photos capture one-second moments that magically come to life when you touch them or tilt your phone. They combine the compositional quality of a still photograph with the vitality of a world that's always moving. </p>
<p>
<i>Polaroid Swing</i> today launches new features to coincide with its international expansion. The advanced camera technology now includes an improved frame-blending algorithm to enable higher quality, smoother 'interactive photos'. For the first time, users will be able to 'reply' to <i>Polaroid Swing </i>photos with text and emojis. </p>
<p>Russian supermodel and philanthropist Natalia Vodianova, who was one of the first investors in <i>Polaroid Swing</i>, says: "I have a lifelong emotional connection with <i>Polaroid, </i>having been photographed by many legends of the medium throughout my career. <i>Polaroid Swing</i> has a magic quality to it that will transform the way fashion is captured."</p>
<p>"We are very excited to launch in <span class="xn-location">Russia</span>," says <span class="xn-person">Tommy Stadlen</span>, Co-Founder of Swing. "<span class="xn-location">Russia</span> produced one of the greatest <i>Polaroid</i> photographers of all time, Andrei Tarkovsky, and we can't wait to see what the next generation does with the first ever downloadable <i>Polaroid</i> camera. We expect <span class="xn-location">Russia</span> to be one of our largest communities in 2017."</p>
<p>The <i>Polaroid Swing </i>US launch in July went viral when Apple selected the product as the main featured app on the US App Store home page and new iMessage <span class="xn-person">App Store</span>. This month, Apple has chosen <i>Polaroid Swing</i> to appear in physical retail stores across the world to demo the new iPhone. In the run-up to the US election, <span class="xn-person">Hillary Clinton</span> set up her <i>Polaroid Swing</i> account in an effort to connect with millennial voters. </p>
<p>The <i>Polaroid Swing</i> app aims to make available a new medium of expression for those with an artistic interest in the world around them. <i>Polaroid Swing</i> moving photos faithfully capture moments as we see them – the crash of the wave, the hair blowing in the wind, the blink of an eye. </p>
<p>
<i>Polaroid</i> moving photos can be easily shared on the <i>Polaroid Swing</i> platform and beyond via Instagram, Facebook, Twitter and the web. <i>Polaroid Swing</i> is available for free on the Apple App Store, with a version for Android coming soon.</p>
<p>"Human beings see the world in short moments, not in stills or videos," says <span class="xn-person">Tommy Stadlen</span>. "Memories move, and now photos do too. The product combines <i>Polaroid's</i> iconic heritage with cutting edge innovation."</p>
<p>
<b>A tech startup backed by a unique partnership with <i>Polaroid</i> </b>
</p>
<p>Co-Founders Frederick Blackford, a media and sports entrepreneur, and <span class="xn-person">Tommy Stadlen</span>, a tech entrepreneur and former McKinsey consultant, have entered into a partnership with <i>Polaroid</i> to launch the <i>Polaroid Swing</i> app. They have quietly assembled world-class engineering and design talent. The company's R&D lab in <span class="xn-location">San Francisco</span> is centered around a team of former Apple engineers and computer vision experts. </p>
<p>Photographer <span class="xn-person">Cole Rise</span>, who designed Instagram's original filters and logo, is Chief Creative Officer. He has fostered a community of artists who co-created the new <i>Polaroid</i> medium in a highly secretive beta testing period.</p>
<p>"<i>Polaroid Swing</i> has the potential to change the way we think about images, just like Twitter's 140 characters changed how we think about words," says Biz Stone, Chairman of Swing and Co-Founder of Twitter. "People will start seeing the world in one second moments. It's a genre-defining medium."</p>
<p>
<span class="xn-person">Scott W. Hardy</span>, President and CEO of <i>Polaroid</i>, says: "At <i>Polaroid</i>, we see ourselves as curators of innovation. We are delighted to collaborate with the extraordinary <i>Polaroid Swing</i> app team to help usher in a new era of sharing life's most memorable moments in an instant – which has always been at the very heart of <i>Polaroid's</i> iconic DNA."</p>
<p>Download the <i>Polaroid Swing</i> app for iPhone at <a href="https://itunes.apple.com/ru/app/polaroid-swing/id1035142291" rel="nofollow" target="_blank">https://itunes.apple.com/ru/app/polaroid-swing/id1035142291</a>
<br>Visit <a href="http://www.polaroidswing.com/" rel="nofollow" target="_blank">http://www.polaroidswing.com</a>
</p>
<p>
<b>The <i>Polaroid</i> Brand <br>
</b><i>Polaroid</i> is one of the most trusted, well-respected and recognizable brands with a rich 80-year history beginning with <i>Polaroid</i> instant film. For more information, visit <a href="http://www.polaroid.com/" rel="nofollow" target="_blank">http://www.Polaroid.com</a>
</p>
<p>
<i>Polaroid, Polaroid & Pixel</i>, <i>Polaroid Color Spectrum</i>, <i>Polaroid Swing</i> and <i>Polaroid Classic Border Logo</i> are trademarks of PLR IP Holdings, LLC.</p>
<p>
<b>Interactive <i>Polaroid</i> <i>Swing </i>photos for media to embed: <br>
</b><a href="https://polaroidswing.com/press" rel="nofollow" target="_blank">https://polaroidswing.com/press</a> <br>
<a href="https://polaroidswing.com/press/fashion" rel="nofollow" target="_blank">https://polaroidswing.com/press/fashion</a>
</p>
<p>
<b>Contact for <i>Polaroid Swing<br>
</i></b><span class="xn-person">Katja Schroeder</span>
<br>+1-646-757-6116 <br>
<a href="mailto:schroederk@ruderfinn.com" rel="nofollow" target="_blank">schroederk@ruderfinn.com</a>
</p>
<p>
<b>Contact for the <i>Polaroid </i>brand <br>
</b><span class="xn-person">Tracey Benjamini</span>
<br>+1-908-895-0787<br>
<a href="mailto:tbenjamini@randjsc.com" rel="nofollow" target="_blank">tbenjamini@randjsc.com</a>
</p>
<p>Photo - <a href="http://mma.prnewswire.com/media/448606/Polaroid_Swing_Banner.jpg" rel="nofollow" target="_blank">http://mma.prnewswire.com/media/448606/Polaroid_Swing_Banner.jpg</a>
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* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
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line-height: 150%;
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* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
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* @theme footer
*/
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font-size: 10px;
line-height: 150%;
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text-align: center;
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* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
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<h1 class="xn-hedline">Polaroid Swing Launches In Russia: A New Interactive Photo App Which Aims To Reimagine Photography</h1>
<div id="enrcontainer"></div>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">MOSCOW, Dec. 15, 2016</p>
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<p>
<br>
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<p>
<b><i>Silicon Valley start-up chaired by Twitter co-founder Biz Stone sparks the next phase in Polaroid's iconic history; Backed by Natalia Vodianova </i> </b>
</p>
<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">MOSCOW</span>, <span class="xn-chron">Dec. 15, 2016</span> /PRNewswire/ -- Released on Apple's Russian <span class="xn-person">App Store</span> today, the <i>Polaroid Swing </i>app enables people to create and share interactive photos on their phones with one easy tap and creates an engaging new visual medium to stand alongside photos and videos. <i>Polaroid Swing </i>is the result of a partnership between the iconic <i>Polaroid </i>brand and a Silicon Valley tech startup chaired by Twitter co-founder Biz Stone. </p>
<p>
<i>Polaroid</i> <i>Swing</i> photos capture one-second moments that magically come to life when you touch them or tilt your phone. They combine the compositional quality of a still photograph with the vitality of a world that's always moving. </p>
<p>
<i>Polaroid Swing</i> today launches new features to coincide with its international expansion. The advanced camera technology now includes an improved frame-blending algorithm to enable higher quality, smoother 'interactive photos'. For the first time, users will be able to 'reply' to <i>Polaroid Swing </i>photos with text and emojis. </p>
<p>Russian supermodel and philanthropist Natalia Vodianova, who was one of the first investors in <i>Polaroid Swing</i>, says: "I have a lifelong emotional connection with <i>Polaroid, </i>having been photographed by many legends of the medium throughout my career. <i>Polaroid Swing</i> has a magic quality to it that will transform the way fashion is captured."</p>
<p>"We are very excited to launch in <span class="xn-location">Russia</span>," says <span class="xn-person">Tommy Stadlen</span>, Co-Founder of Swing. "<span class="xn-location">Russia</span> produced one of the greatest <i>Polaroid</i> photographers of all time, Andrei Tarkovsky, and we can't wait to see what the next generation does with the first ever downloadable <i>Polaroid</i> camera. We expect <span class="xn-location">Russia</span> to be one of our largest communities in 2017."</p>
<p>The <i>Polaroid Swing </i>US launch in July went viral when Apple selected the product as the main featured app on the US App Store home page and new iMessage <span class="xn-person">App Store</span>. This month, Apple has chosen <i>Polaroid Swing</i> to appear in physical retail stores across the world to demo the new iPhone. In the run-up to the US election, <span class="xn-person">Hillary Clinton</span> set up her <i>Polaroid Swing</i> account in an effort to connect with millennial voters. </p>
<p>The <i>Polaroid Swing</i> app aims to make available a new medium of expression for those with an artistic interest in the world around them. <i>Polaroid Swing</i> moving photos faithfully capture moments as we see them – the crash of the wave, the hair blowing in the wind, the blink of an eye. </p>
<p>
<i>Polaroid</i> moving photos can be easily shared on the <i>Polaroid Swing</i> platform and beyond via Instagram, Facebook, Twitter and the web. <i>Polaroid Swing</i> is available for free on the Apple App Store, with a version for Android coming soon.</p>
<p>"Human beings see the world in short moments, not in stills or videos," says <span class="xn-person">Tommy Stadlen</span>. "Memories move, and now photos do too. The product combines <i>Polaroid's</i> iconic heritage with cutting edge innovation."</p>
<p>
<b>A tech startup backed by a unique partnership with <i>Polaroid</i> </b>
</p>
<p>Co-Founders Frederick Blackford, a media and sports entrepreneur, and <span class="xn-person">Tommy Stadlen</span>, a tech entrepreneur and former McKinsey consultant, have entered into a partnership with <i>Polaroid</i> to launch the <i>Polaroid Swing</i> app. They have quietly assembled world-class engineering and design talent. The company's R&D lab in <span class="xn-location">San Francisco</span> is centered around a team of former Apple engineers and computer vision experts. </p>
<p>Photographer <span class="xn-person">Cole Rise</span>, who designed Instagram's original filters and logo, is Chief Creative Officer. He has fostered a community of artists who co-created the new <i>Polaroid</i> medium in a highly secretive beta testing period.</p>
<p>"<i>Polaroid Swing</i> has the potential to change the way we think about images, just like Twitter's 140 characters changed how we think about words," says Biz Stone, Chairman of Swing and Co-Founder of Twitter. "People will start seeing the world in one second moments. It's a genre-defining medium."</p>
<p>
<span class="xn-person">Scott W. Hardy</span>, President and CEO of <i>Polaroid</i>, says: "At <i>Polaroid</i>, we see ourselves as curators of innovation. We are delighted to collaborate with the extraordinary <i>Polaroid Swing</i> app team to help usher in a new era of sharing life's most memorable moments in an instant – which has always been at the very heart of <i>Polaroid's</i> iconic DNA."</p>
<p>Download the <i>Polaroid Swing</i> app for iPhone at <a href="https://itunes.apple.com/ru/app/polaroid-swing/id1035142291" rel="nofollow" target="_blank">https://itunes.apple.com/ru/app/polaroid-swing/id1035142291</a>
<br>Visit <a href="http://www.polaroidswing.com/" rel="nofollow" target="_blank">http://www.polaroidswing.com</a>
</p>
<p>
<b>The <i>Polaroid</i> Brand <br>
</b><i>Polaroid</i> is one of the most trusted, well-respected and recognizable brands with a rich 80-year history beginning with <i>Polaroid</i> instant film. For more information, visit <a href="http://www.polaroid.com/" rel="nofollow" target="_blank">http://www.Polaroid.com</a>
</p>
<p>
<i>Polaroid, Polaroid & Pixel</i>, <i>Polaroid Color Spectrum</i>, <i>Polaroid Swing</i> and <i>Polaroid Classic Border Logo</i> are trademarks of PLR IP Holdings, LLC.</p>
<p>
<b>Interactive <i>Polaroid</i> <i>Swing </i>photos for media to embed: <br>
</b><a href="https://polaroidswing.com/press" rel="nofollow" target="_blank">https://polaroidswing.com/press</a> <br>
<a href="https://polaroidswing.com/press/fashion" rel="nofollow" target="_blank">https://polaroidswing.com/press/fashion</a>
</p>
<p>
<b>Contact for <i>Polaroid Swing<br>
</i></b><span class="xn-person">Katja Schroeder</span>
<br>+1-646-757-6116 <br>
<a href="mailto:schroederk@ruderfinn.com" rel="nofollow" target="_blank">schroederk@ruderfinn.com</a>
</p>
<p>
<b>Contact for the <i>Polaroid </i>brand <br>
</b><span class="xn-person">Tracey Benjamini</span>
<br>+1-908-895-0787<br>
<a href="mailto:tbenjamini@randjsc.com" rel="nofollow" target="_blank">tbenjamini@randjsc.com</a>
</p>
<p>Photo - <a href="http://mma.prnewswire.com/media/448606/Polaroid_Swing_Banner.jpg" rel="nofollow" target="_blank">http://mma.prnewswire.com/media/448606/Polaroid_Swing_Banner.jpg</a>
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<p>Web Site: <a class="release-link" href="http://www.polaroidswing.com" target="_newbrowser">http://www.polaroidswing.com</a>
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