Mohu Launches Untangle.TV To Solve Cord Cutting Puzzle for Consumers
Poster: SySAdmin
Posted on December 20, 2016 at 9:42:01 AM
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<h1 class="xn-hedline">Mohu Launches Untangle.TV To Solve Cord Cutting Puzzle for Consumers</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Intuitive online cord cutting tool analyzes viewing behaviors, financial preferences to curate individual cord cutting solutions</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">RALEIGH, N.C., Dec. 20, 2016</p>
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<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">RALEIGH, N.C.</span>, <span class="xn-chron">Dec. 20, 2016</span> /PRNewswire/ -- Mohu, The Cord Cutting Company, today launched Untangle.TV, the first online application that shows users how to cut the cord. The tool analyzes cord cutters' viewing behaviors to recommend a custom mix of over-the-air (OTA) and over-the-top (OTT) devices and services needed to watch the TV they prefer at a cost they control. With 54 percent of consumers admitting they have considered cutting the cord to get rid of cable or satellite, according to a 2016 Mohu survey, Untangle.TV was built to simplify the cord cutting journey. </p>
<p>The free application is available for consumers to use at <a href="http://untangle.tv/" rel="nofollow" target="_blank">http://untangle.tv/</a>.</p>
<p>"Cord cutting should be easy, and our mission has always focused on giving consumers choice, simplicity and the best entertainment experience possible," said <span class="xn-person">Mark Buff</span>, founder and CEO of Mohu. "However, in the current cord cutting landscape, we know consumers have dozens of products and services to choose from, which can be overwhelming to evaluate all options available. To alleviate the burden of choice and simplify the cord cutting selection process, we created Untangle.TV to be the ultimate cord cutting shopping wizard. The tool objectively guides and supports consumers throughout their cord cutting journey."</p>
<p>For Untangle.TV, helping consumers find the right products and services is very personal. Untangle.TV accesses a robust selection of OTA and OTT services, and creates personalized package recommendations by understanding a handful of questions that are specific to users and their behaviors, including:</p>
<ul type="disc">
<li>
<b>How tech savvy are you? </b>By identifying a user's technology comfort level, the application understands the user's need to simplify the installation and day-to-day operational use of the devices and services it suggests. </li>
<li>
<b>What do you watch?</b> This allows Untangle.TV to understand the specific viewing preferences of each user. For example, if a user selects a channel like ESPN or a show like <i>Game of Thrones</i>, Untangle.TV could recommend various services, like Sling TV Orange or HBO NOW. </li>
<li>
<b>How much do you currently spend on pay-TV? Are you budget-conscious?</b> Cost is a big draw for consumers looking to cut the cord, and Untangle.TV helps budget-conscious consumers determine the most cost-effective combination of services and devices to best suit their needs. Not only does Untangle.TV calculate a user's estimated monthly savings relative to their current pay-TV bill, it also provides a cost analysis of the products and services it suggests in order to inform the user of how they can further control their viewing budget. For example, upon reviewing the final Untangle.TV cost analysis, a user can decide if they want to remove a particular show or channel to lower the price of their suggested package.</li>
</ul>
<p>Once the user sets their budget and viewing preferences, Untangle.TV provides a list of products that a user should purchase by analyzing performance capabilities and costs of Mohu OTA antennas and major OTT devices, services and applications.</p>
<p>"Untangle.TV is the most complete application available to help consumers navigate their cord cutting journey, and we hope this tool takes the complexity out of making informed television decisions," said Buff. "We want to continue supporting the cord cutting movement and believe Untangle.TV will help alleviate many consumers' questions about choosing the right products to help them cut the cord on cable and satellite TV."</p>
<p>To use Untangle.TV, please visit <a href="http://untangle.tv/" rel="nofollow" target="_blank">http://untangle.tv/</a>.</p>
<p>
<b>About Mohu <br>
</b>Mohu, the Cord Cutting Company, is a consumer electronics manufacturer dedicated to leading the TV cord cutting revolution, bridging OTA and OTT devices and content to give consumers access to the TV they want at a cost they can control. To help consumers identify which cord cutting options are best for them, Mohu created Untangle.TV, the first cord cutting recommendation tool that shows users what they need to cut the cord. The company's approach to TV is founded on the motto "Be Set Free," making its products simple to use, and enabling consumers to have an exceptional experience without burdensome costs or constraints. Since introducing the world's first paper-thin Leaf HDTV Indoor Antenna in 2011, Mohu has helped its customers save more than <span class="xn-money">$300 million</span> by reducing or eliminating costly monthly cable and satellite bills. Mohu offers a full line of high-quality, easy-to-install and cost-effective HDTV antenna and cord cutting products. For more information, visit <a href="http://www.gomohu.com/" rel="nofollow" target="_blank">http://www.gomohu.com</a>.</p>
<p>Contact: <span class="xn-person">Heather Coirin</span>, (617) 779-1892, <a href="mailto:hcoirin@shiftcomm.com" rel="nofollow" target="_blank">hcoirin@shiftcomm.com</a>
</p>
<p>SOURCE Mohu</p>
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/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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/**
* @tip Set the border for your email.
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#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
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font-family: Helvetica;
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line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
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/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
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h2{
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display: block;
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font-size: 20px;
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font-weight: bold;
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letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
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margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
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font-weight: normal;
text-decoration: underline;
}
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height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
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* @tip Set the background color and borders for your email's body area.
*/
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background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
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* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
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color: #336699;
font-family: Helvetica;
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font-weight: bold;
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}
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* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
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color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
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<h1 class="xn-hedline">Mohu Launches Untangle.TV To Solve Cord Cutting Puzzle for Consumers</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Intuitive online cord cutting tool analyzes viewing behaviors, financial preferences to curate individual cord cutting solutions</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">RALEIGH, N.C., Dec. 20, 2016</p>
</div>
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<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">RALEIGH, N.C.</span>, <span class="xn-chron">Dec. 20, 2016</span> /PRNewswire/ -- Mohu, The Cord Cutting Company, today launched Untangle.TV, the first online application that shows users how to cut the cord. The tool analyzes cord cutters' viewing behaviors to recommend a custom mix of over-the-air (OTA) and over-the-top (OTT) devices and services needed to watch the TV they prefer at a cost they control. With 54 percent of consumers admitting they have considered cutting the cord to get rid of cable or satellite, according to a 2016 Mohu survey, Untangle.TV was built to simplify the cord cutting journey. </p>
<p>The free application is available for consumers to use at <a href="http://untangle.tv/" rel="nofollow" target="_blank">http://untangle.tv/</a>.</p>
<p>"Cord cutting should be easy, and our mission has always focused on giving consumers choice, simplicity and the best entertainment experience possible," said <span class="xn-person">Mark Buff</span>, founder and CEO of Mohu. "However, in the current cord cutting landscape, we know consumers have dozens of products and services to choose from, which can be overwhelming to evaluate all options available. To alleviate the burden of choice and simplify the cord cutting selection process, we created Untangle.TV to be the ultimate cord cutting shopping wizard. The tool objectively guides and supports consumers throughout their cord cutting journey."</p>
<p>For Untangle.TV, helping consumers find the right products and services is very personal. Untangle.TV accesses a robust selection of OTA and OTT services, and creates personalized package recommendations by understanding a handful of questions that are specific to users and their behaviors, including:</p>
<ul type="disc">
<li>
<b>How tech savvy are you? </b>By identifying a user's technology comfort level, the application understands the user's need to simplify the installation and day-to-day operational use of the devices and services it suggests. </li>
<li>
<b>What do you watch?</b> This allows Untangle.TV to understand the specific viewing preferences of each user. For example, if a user selects a channel like ESPN or a show like <i>Game of Thrones</i>, Untangle.TV could recommend various services, like Sling TV Orange or HBO NOW. </li>
<li>
<b>How much do you currently spend on pay-TV? Are you budget-conscious?</b> Cost is a big draw for consumers looking to cut the cord, and Untangle.TV helps budget-conscious consumers determine the most cost-effective combination of services and devices to best suit their needs. Not only does Untangle.TV calculate a user's estimated monthly savings relative to their current pay-TV bill, it also provides a cost analysis of the products and services it suggests in order to inform the user of how they can further control their viewing budget. For example, upon reviewing the final Untangle.TV cost analysis, a user can decide if they want to remove a particular show or channel to lower the price of their suggested package.</li>
</ul>
<p>Once the user sets their budget and viewing preferences, Untangle.TV provides a list of products that a user should purchase by analyzing performance capabilities and costs of Mohu OTA antennas and major OTT devices, services and applications.</p>
<p>"Untangle.TV is the most complete application available to help consumers navigate their cord cutting journey, and we hope this tool takes the complexity out of making informed television decisions," said Buff. "We want to continue supporting the cord cutting movement and believe Untangle.TV will help alleviate many consumers' questions about choosing the right products to help them cut the cord on cable and satellite TV."</p>
<p>To use Untangle.TV, please visit <a href="http://untangle.tv/" rel="nofollow" target="_blank">http://untangle.tv/</a>.</p>
<p>
<b>About Mohu <br>
</b>Mohu, the Cord Cutting Company, is a consumer electronics manufacturer dedicated to leading the TV cord cutting revolution, bridging OTA and OTT devices and content to give consumers access to the TV they want at a cost they can control. To help consumers identify which cord cutting options are best for them, Mohu created Untangle.TV, the first cord cutting recommendation tool that shows users what they need to cut the cord. The company's approach to TV is founded on the motto "Be Set Free," making its products simple to use, and enabling consumers to have an exceptional experience without burdensome costs or constraints. Since introducing the world's first paper-thin Leaf HDTV Indoor Antenna in 2011, Mohu has helped its customers save more than <span class="xn-money">$300 million</span> by reducing or eliminating costly monthly cable and satellite bills. Mohu offers a full line of high-quality, easy-to-install and cost-effective HDTV antenna and cord cutting products. For more information, visit <a href="http://www.gomohu.com/" rel="nofollow" target="_blank">http://www.gomohu.com</a>.</p>
<p>Contact: <span class="xn-person">Heather Coirin</span>, (617) 779-1892, <a href="mailto:hcoirin@shiftcomm.com" rel="nofollow" target="_blank">hcoirin@shiftcomm.com</a>
</p>
<p>SOURCE Mohu</p>
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<p>Web Site: <a class="release-link" href="http://www.gomohu.com" target="_newbrowser">http://www.gomohu.com</a>
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