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<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
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/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
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/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</HEAD>
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<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">U.S. Farmers & Ranchers Alliance® Debuts a New Communications Concept - SMART Farm - at Consumer Electronics Show (CES)</h1>
<h2 class="xn-hedline">SMART Farm brings to the forefront advanced technology and innovative practices that help farmers and ranchers grow and raise food sustainably</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">LAS VEGAS, Jan. 5, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">LAS VEGAS</span>, <span class="xn-chron">Jan. 5, 2017</span> /PRNewswire/ -- Today at CES, the largest consumer electronics show in the world, U.S. Farmers & Ranchers Alliance® (USFRA) introduced a new communications concept, called SMART Farm, aimed at bridging the gap between the acceptance of innovation that's a part of consumers' everyday lives with the science and technology happening on today's farms and ranches. </p>
<p>"Science and technology are embraced by consumers in all aspects of their lives," said <span class="xn-person">Brad Greenway</span>, USFRA Chairman and <span class="xn-location">South Dakota</span> crop and pig farmer. "We want to demonstrate that farmers and ranchers are using similar technology to produce food in a way that is good for the soil, air, habitat and water on and around our farms and ranches – without compromise on cost, quality or taste." </p>
<p>Today's SMART Farms use data and technology to help farmers and ranchers become more efficient, nimble, and more equipped to protect the planet's resources while producing food. While at CES, USFRA and its partners will showcase a few examples of these innovations that, for example, result in better care for animals, fewer trips across the field and more precise application of water and crop inputs like fertilizer and pesticides. </p>
<p>"Media, influencers and consumers all understand the notion of 'smart' as a descriptor for the innovation and technology that helps improve their lives – the smart phone, the smart home, the smart classroom," said <span class="xn-person">Randy Krotz</span>, USFRA Chief Executive Officer. "Just like every other forward-thinking industry, American agriculture is employing science and technology to help build an ever-improving version of the American farm." </p>
<p>In the coming year, USFRA will incorporate programs and activities, such as 360 videos, infographics, events, speaking opportunities and more, to demonstrate SMART Farming practices. During CES, USFRA and its partners including John Deere and The Climate Corporation, will be showcasing today's SMART Farm at Booth #21662. </p>
<p>About U.S. Farmers & Ranchers Alliance® (USFRA®) </p>
<p>U.S. Farmers & Ranchers Alliance (USFRA) consists of about 100 farmer and rancher led organizations and agricultural partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today's food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers' efforts to increase confidence and trust in today's agriculture. To learn more, visit our website at <a href="http://r20.rs6.net/tn.jsp?f=001NpVQAqn5Qt_s2TSJJzXAYMYfJknjZJzmY5_xd9ibsye3XF53Q1m-IU2AlY-XmhaNiU0nMJ2T0JcvWjcEvnQli_AAasdmG-x-sPfyXod63oz33GC7YwnIR4xXmvfvrYVJzi6p6klBl15TfnnaZHKylq9_eaW-7VZdG9Wu8rnY5AOcS9V2T-aYBA==&c=6gyn-ydl-kUpTzXa3RrzcHVb4N_ZilzS542JhEER8I1nZC9y7pFPAw==&ch=2yp44NFzbCF5Cvc0sAmoFkaYgAzqT5n5mvn2W2AknwBk5O_5slw0Lw==" rel="nofollow" target="_blank">http://www.fooddialogues.com</a>. You can also find USFRA on <a href="http://r20.rs6.net/tn.jsp?f=001NpVQAqn5Qt_s2TSJJzXAYMYfJknjZJzmY5_xd9ibsye3XF53Q1m-IftbVAlgjD2q9XwQJzXE2FizS3wmTamGB1KnLxiEXMpl9Pu_LP48hwfTs3zG33KEFlw4SN3ZomabLgl-NJJL10EGahHqpqeOZ7tI-emP-2lfA6nN1HtMH44=&c=6gyn-ydl-kUpTzXa3RrzcHVb4N_ZilzS542JhEER8I1nZC9y7pFPAw==&ch=2yp44NFzbCF5Cvc0sAmoFkaYgAzqT5n5mvn2W2AknwBk5O_5slw0Lw==" rel="nofollow" target="_blank">Twitter</a>, <a href="http://r20.rs6.net/tn.jsp?f=001NpVQAqn5Qt_s2TSJJzXAYMYfJknjZJzmY5_xd9ibsye3XF53Q1m-ITy5S29d8TIqx2ba6sCw6jdKtZDDx6QDeTaOOLjo7pO6JmzcR07tpFlRdNA6FIa-PnttkN7juc_QOZpvxp0gdPpttfVuwawvQ5btyr48xvgQdo8-OTnoqjuB9mdRTS3J8MLQfZRAGsr_RL_k5xuOQ7Q=&c=6gyn-ydl-kUpTzXa3RrzcHVb4N_ZilzS542JhEER8I1nZC9y7pFPAw==&ch=2yp44NFzbCF5Cvc0sAmoFkaYgAzqT5n5mvn2W2AknwBk5O_5slw0Lw==" rel="nofollow" target="_blank">Facebook</a> and <a href="http://r20.rs6.net/tn.jsp?f=001NpVQAqn5Qt_s2TSJJzXAYMYfJknjZJzmY5_xd9ibsye3XF53Q1m-IU2AlY-XmhaNFsYPm8I-D71JSk7bKOnERN4qsjig-At6e6YkIjf794a2Rl9POAHWOTxqG_8TgvK9TCxdiN_DW53Yyq9TWB6Hx7pa3few1wbLatLTOYFwcpNPBun_mfm6JZPpoxR6_35s-oQzLFd-7BE=&c=6gyn-ydl-kUpTzXa3RrzcHVb4N_ZilzS542JhEER8I1nZC9y7pFPAw==&ch=2yp44NFzbCF5Cvc0sAmoFkaYgAzqT5n5mvn2W2AknwBk5O_5slw0Lw==" rel="nofollow" target="_blank">YouTube</a>. </p>
<p>This news release was wholly or partially funded by one or more Checkoff programs. </p>
<p> </p>
<p> </p>
<p>SOURCE U.S. Farmers & Ranchers Alliance</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=LA81480&Transmission_Id=201701051207PR_NEWS_USPR_____LA81480&DateId=20170105" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Paul Spooner, USFRA, pspooner@usfraonline.org (515) 975-6584; Jennifer Reinhard, Ketchum, jennifer.reinhard@ketchum.com (415) 984-6179 <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.fooddialogues.com" target="_newbrowser">http://www.fooddialogues.com</a>
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<h1 class="xn-hedline">U.S. Farmers & Ranchers Alliance® Debuts a New Communications Concept - SMART Farm - at Consumer Electronics Show (CES)</h1>
<h2 class="xn-hedline">SMART Farm brings to the forefront advanced technology and innovative practices that help farmers and ranchers grow and raise food sustainably</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">LAS VEGAS, Jan. 5, 2017</p>
</div>
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<p>
<span class="xn-location">LAS VEGAS</span>, <span class="xn-chron">Jan. 5, 2017</span> /PRNewswire/ -- Today at CES, the largest consumer electronics show in the world, U.S. Farmers & Ranchers Alliance® (USFRA) introduced a new communications concept, called SMART Farm, aimed at bridging the gap between the acceptance of innovation that's a part of consumers' everyday lives with the science and technology happening on today's farms and ranches. </p>
<p>"Science and technology are embraced by consumers in all aspects of their lives," said <span class="xn-person">Brad Greenway</span>, USFRA Chairman and <span class="xn-location">South Dakota</span> crop and pig farmer. "We want to demonstrate that farmers and ranchers are using similar technology to produce food in a way that is good for the soil, air, habitat and water on and around our farms and ranches – without compromise on cost, quality or taste." </p>
<p>Today's SMART Farms use data and technology to help farmers and ranchers become more efficient, nimble, and more equipped to protect the planet's resources while producing food. While at CES, USFRA and its partners will showcase a few examples of these innovations that, for example, result in better care for animals, fewer trips across the field and more precise application of water and crop inputs like fertilizer and pesticides. </p>
<p>"Media, influencers and consumers all understand the notion of 'smart' as a descriptor for the innovation and technology that helps improve their lives – the smart phone, the smart home, the smart classroom," said <span class="xn-person">Randy Krotz</span>, USFRA Chief Executive Officer. "Just like every other forward-thinking industry, American agriculture is employing science and technology to help build an ever-improving version of the American farm." </p>
<p>In the coming year, USFRA will incorporate programs and activities, such as 360 videos, infographics, events, speaking opportunities and more, to demonstrate SMART Farming practices. During CES, USFRA and its partners including John Deere and The Climate Corporation, will be showcasing today's SMART Farm at Booth #21662. </p>
<p>About U.S. Farmers & Ranchers Alliance® (USFRA®) </p>
<p>U.S. Farmers & Ranchers Alliance (USFRA) consists of about 100 farmer and rancher led organizations and agricultural partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today's food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers' efforts to increase confidence and trust in today's agriculture. To learn more, visit our website at <a href="http://r20.rs6.net/tn.jsp?f=001NpVQAqn5Qt_s2TSJJzXAYMYfJknjZJzmY5_xd9ibsye3XF53Q1m-IU2AlY-XmhaNiU0nMJ2T0JcvWjcEvnQli_AAasdmG-x-sPfyXod63oz33GC7YwnIR4xXmvfvrYVJzi6p6klBl15TfnnaZHKylq9_eaW-7VZdG9Wu8rnY5AOcS9V2T-aYBA==&c=6gyn-ydl-kUpTzXa3RrzcHVb4N_ZilzS542JhEER8I1nZC9y7pFPAw==&ch=2yp44NFzbCF5Cvc0sAmoFkaYgAzqT5n5mvn2W2AknwBk5O_5slw0Lw==" rel="nofollow" target="_blank">http://www.fooddialogues.com</a>. You can also find USFRA on <a href="http://r20.rs6.net/tn.jsp?f=001NpVQAqn5Qt_s2TSJJzXAYMYfJknjZJzmY5_xd9ibsye3XF53Q1m-IftbVAlgjD2q9XwQJzXE2FizS3wmTamGB1KnLxiEXMpl9Pu_LP48hwfTs3zG33KEFlw4SN3ZomabLgl-NJJL10EGahHqpqeOZ7tI-emP-2lfA6nN1HtMH44=&c=6gyn-ydl-kUpTzXa3RrzcHVb4N_ZilzS542JhEER8I1nZC9y7pFPAw==&ch=2yp44NFzbCF5Cvc0sAmoFkaYgAzqT5n5mvn2W2AknwBk5O_5slw0Lw==" rel="nofollow" target="_blank">Twitter</a>, <a href="http://r20.rs6.net/tn.jsp?f=001NpVQAqn5Qt_s2TSJJzXAYMYfJknjZJzmY5_xd9ibsye3XF53Q1m-ITy5S29d8TIqx2ba6sCw6jdKtZDDx6QDeTaOOLjo7pO6JmzcR07tpFlRdNA6FIa-PnttkN7juc_QOZpvxp0gdPpttfVuwawvQ5btyr48xvgQdo8-OTnoqjuB9mdRTS3J8MLQfZRAGsr_RL_k5xuOQ7Q=&c=6gyn-ydl-kUpTzXa3RrzcHVb4N_ZilzS542JhEER8I1nZC9y7pFPAw==&ch=2yp44NFzbCF5Cvc0sAmoFkaYgAzqT5n5mvn2W2AknwBk5O_5slw0Lw==" rel="nofollow" target="_blank">Facebook</a> and <a href="http://r20.rs6.net/tn.jsp?f=001NpVQAqn5Qt_s2TSJJzXAYMYfJknjZJzmY5_xd9ibsye3XF53Q1m-IU2AlY-XmhaNFsYPm8I-D71JSk7bKOnERN4qsjig-At6e6YkIjf794a2Rl9POAHWOTxqG_8TgvK9TCxdiN_DW53Yyq9TWB6Hx7pa3few1wbLatLTOYFwcpNPBun_mfm6JZPpoxR6_35s-oQzLFd-7BE=&c=6gyn-ydl-kUpTzXa3RrzcHVb4N_ZilzS542JhEER8I1nZC9y7pFPAw==&ch=2yp44NFzbCF5Cvc0sAmoFkaYgAzqT5n5mvn2W2AknwBk5O_5slw0Lw==" rel="nofollow" target="_blank">YouTube</a>. </p>
<p>This news release was wholly or partially funded by one or more Checkoff programs. </p>
<p> </p>
<p> </p>
<p>SOURCE U.S. Farmers & Ranchers Alliance</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=LA81480&Transmission_Id=201701051207PR_NEWS_USPR_____LA81480&DateId=20170105" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Paul Spooner, USFRA, pspooner@usfraonline.org (515) 975-6584; Jennifer Reinhard, Ketchum, jennifer.reinhard@ketchum.com (415) 984-6179 <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.fooddialogues.com" target="_newbrowser">http://www.fooddialogues.com</a>
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