iOne Digital Launches REVOLUTION, A Virtual Reality Experience
Poster: SySAdmin
Posted on February 8, 2017 at 3:49:01 PM
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<h1 class="xn-hedline">iOne Digital Launches REVOLUTION, A Virtual Reality Experience</h1>
<h2 class="xn-hedline">iOne Digital releases powerful VR capability for their millennial and urban audiences</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">NEW YORK, Feb. 8, 2017</p>
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<p>
<span class="xn-location">NEW YORK</span>, <span class="xn-chron">Feb. 8, 2017</span> /PRNewswire/ -- OneX, the branded content studio of iOne Digital launched <b>REVOLUTION,</b> a new virtual reality capability, making OneX the first branded content studio to cater to urban enthusiast and tap into the virtual reality space. OneX creates unique branded content using the latest technology in virtual reality and 360° video to tell engaging stories, give celebrity insight and share experiences that matter to our audience. </p>
<p>OneX's REVOLUTION gives the iOne Digital audience the chance to experience life within others' purview. REVOLUTION will enable users to shift perceptions through immersive experiences. Imagine how "revolutionary" it would be for people to actually experience life, even for a moment, from another's lens. What if law enforcement could experience how Black males feel when approached by the police? In turn, how would things change for Black men experiencing life threatening scenes as policeman? Most have dreamed of being a celebrity for one day. The potential of this virtual reality and 360° video technology is expansive for educating, inspiring and entertaining audiences.</p>
<p>The first virtual reality experience was a pop up Jidenna concert at Terminal West in <span class="xn-location">Atlanta</span> that was done in partnership with Toyota Camry and Burrell. The concert provided audiences with personal footage of Jidenna as well as an introspective portrait of who he is; the inner workings of his craft and the influences of his music. The livestream is extended online exclusively on <a href="https://hellobeautiful.com/2901163/frontrow-360/" rel="nofollow" target="_blank">HelloBeautiful.com</a>.</p>
<p>"We are thrilled to bring this new technology to the forefront of innovation in our space," says Detavio Samuels, President of iOne Digital and One Solution. "The pop up concert was the first of many opportunities to introduce this unique medium to our audience in a way that's compelling and most importantly authentic," continues Samuels. "OneX is on the cutting edge of innovation, serving brands who dare to think out of the box to reach urban enthusiasts, millennial and ethnic audiences."</p>
<p>Virtual reality technology has been hovering on the edges of mainstream culture and it has become a major opportunity to cater to those in the ethnic, urban and millennial marketplace. African Americans have always been early adopters of technology. According to Touchstone Research, a consumer insight for virtual reality firm, statistics show that African Americans are more aware and excited for VR than their Caucasian counterparts. For VR brands that take time to cater to minority interests, research shows there could be significant benefits that translate to a growing fan base.</p>
<p>For additional information on OneX's REVOLUTION virtual reality program, please contact <span class="xn-person">Natarsha Gilliard</span> at <a href="mailto:ngilliard@interactiveone.com" rel="nofollow">ngilliard@interactiveone.com</a> or call (646) 695-3814.</p>
<p>
<b>About Interactive One <br>
</b><b>Interactive One</b> is the definitive digital platform for African American and Millennial audiences, reaching millions each month through its suite of online, mobile, social and content offerings. It owns and operates a number of branded destinations, including GlobalGrind (Millennials), HelloBeautiful (Women), NewsOne (Affluent) and TheUrbanDaily (Men) - as well as digital destinations for dozens of local radio stations and syndicated radio talent. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans. Since then, its news, entertainment, video and lifestyle content has driven its growth. For more information, visit <a href="http://www.interactiveone.com/" rel="nofollow" target="_blank">http://www.interactiveone.com</a>. </p>
<p>SOURCE Interactive One</p>
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<p>CONTACT: Yashima White AziLove, VP, Corporate Communications, 240.997.3180, yazilove@radio-one.com, Davisha Davis, Beautiful Planning Marketing & PR, (877) 841-7244, ddavis@beautifulplanning.com <br>
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<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
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<style type="text/css">
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.xn-newslines .xn-dateline{
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/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
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table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
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letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
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* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">iOne Digital Launches REVOLUTION, A Virtual Reality Experience</h1>
<h2 class="xn-hedline">iOne Digital releases powerful VR capability for their millennial and urban audiences</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">NEW YORK, Feb. 8, 2017</p>
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<p>
<span class="xn-location">NEW YORK</span>, <span class="xn-chron">Feb. 8, 2017</span> /PRNewswire/ -- OneX, the branded content studio of iOne Digital launched <b>REVOLUTION,</b> a new virtual reality capability, making OneX the first branded content studio to cater to urban enthusiast and tap into the virtual reality space. OneX creates unique branded content using the latest technology in virtual reality and 360° video to tell engaging stories, give celebrity insight and share experiences that matter to our audience. </p>
<p>OneX's REVOLUTION gives the iOne Digital audience the chance to experience life within others' purview. REVOLUTION will enable users to shift perceptions through immersive experiences. Imagine how "revolutionary" it would be for people to actually experience life, even for a moment, from another's lens. What if law enforcement could experience how Black males feel when approached by the police? In turn, how would things change for Black men experiencing life threatening scenes as policeman? Most have dreamed of being a celebrity for one day. The potential of this virtual reality and 360° video technology is expansive for educating, inspiring and entertaining audiences.</p>
<p>The first virtual reality experience was a pop up Jidenna concert at Terminal West in <span class="xn-location">Atlanta</span> that was done in partnership with Toyota Camry and Burrell. The concert provided audiences with personal footage of Jidenna as well as an introspective portrait of who he is; the inner workings of his craft and the influences of his music. The livestream is extended online exclusively on <a href="https://hellobeautiful.com/2901163/frontrow-360/" rel="nofollow" target="_blank">HelloBeautiful.com</a>.</p>
<p>"We are thrilled to bring this new technology to the forefront of innovation in our space," says Detavio Samuels, President of iOne Digital and One Solution. "The pop up concert was the first of many opportunities to introduce this unique medium to our audience in a way that's compelling and most importantly authentic," continues Samuels. "OneX is on the cutting edge of innovation, serving brands who dare to think out of the box to reach urban enthusiasts, millennial and ethnic audiences."</p>
<p>Virtual reality technology has been hovering on the edges of mainstream culture and it has become a major opportunity to cater to those in the ethnic, urban and millennial marketplace. African Americans have always been early adopters of technology. According to Touchstone Research, a consumer insight for virtual reality firm, statistics show that African Americans are more aware and excited for VR than their Caucasian counterparts. For VR brands that take time to cater to minority interests, research shows there could be significant benefits that translate to a growing fan base.</p>
<p>For additional information on OneX's REVOLUTION virtual reality program, please contact <span class="xn-person">Natarsha Gilliard</span> at <a href="mailto:ngilliard@interactiveone.com" rel="nofollow">ngilliard@interactiveone.com</a> or call (646) 695-3814.</p>
<p>
<b>About Interactive One <br>
</b><b>Interactive One</b> is the definitive digital platform for African American and Millennial audiences, reaching millions each month through its suite of online, mobile, social and content offerings. It owns and operates a number of branded destinations, including GlobalGrind (Millennials), HelloBeautiful (Women), NewsOne (Affluent) and TheUrbanDaily (Men) - as well as digital destinations for dozens of local radio stations and syndicated radio talent. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans. Since then, its news, entertainment, video and lifestyle content has driven its growth. For more information, visit <a href="http://www.interactiveone.com/" rel="nofollow" target="_blank">http://www.interactiveone.com</a>. </p>
<p>SOURCE Interactive One</p>
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<p>CONTACT: Yashima White AziLove, VP, Corporate Communications, 240.997.3180, yazilove@radio-one.com, Davisha Davis, Beautiful Planning Marketing & PR, (877) 841-7244, ddavis@beautifulplanning.com <br>
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<p>Web Site: <a class="release-link" href="http://www.interactiveone.com" target="_newbrowser">http://www.interactiveone.com</a>
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