IBM and PlayFab Apply the Power of IBM Watson to Unlock New Value for Game Developers

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SySAdmin
Posted
March 20, 2017
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486

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Page 1
<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
          .xn-newslines .xn-distributor{
          display:none;
          }
          .xn-newslines .xn-dateline{
          display:none;
          }
         
      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
        #outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
        table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
        img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */

        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

        #bodyCell{padding: 20px;}
        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: Helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: Helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
                }

                /* ======== Body Styles ======== */

                /**
                * @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .bodyContent{
                    font-size: 18px !important;
                    line-height: 125% !important;
                }

                .templateDataTableContainer {
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<h1 class="xn-hedline">IBM and PlayFab Apply the Power of IBM Watson to Unlock New Value for Game Developers</h1>

<div id="enrcontainer"></div>

<h2 class="xn-hedline">Joint Initiative Brings Machine Learning to Game Developers on IBM Cloud</h2>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">LAS VEGAS, March 20, 2017</p>
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<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">LAS VEGAS</span>, <span class="xn-chron">March 20, 2017</span> /PRNewswire/ --&nbsp;IBM InterConnect &ndash;<b></b>IBM (NYSE: <a href="http://www.ibm.com/investor" rel="nofollow" target="_blank">IBM</a>) and <a href="https://playfab.com/" rel="nofollow" target="_blank">PlayFab</a> today announced a joint initiative to provide game developers with deeper insights into their players' behavior. By pairing the <a href="https://www.ibm.com/analytics/us/en/watson-data-platform/" rel="nofollow" target="_blank">IBM Watson Data Platform</a> on <a href="https://www.ibm.com/cloud-computing/" rel="nofollow" target="_blank">IBM Cloud</a> with PlayFab's backend services for games, developers can utilize the industry's fastest data ingestion engine with cognitive powered decision support to help improve player experiences and boost engagement.</p>

   

<p>The interactive gaming market generated more than <span class="xn-money">$91B</span> in revenue in 2016, with more than <span class="xn-money">$41B</span> from mobile gaming<sup>1</sup>. To achieve projections of <span class="xn-money">$120B</span> by 2020<sup>1</sup>, the industry will need to increase capabilities to understand and act on player behavior in real time. The Watson Data Platform provides game developers with the necessary tools to perform deep, collaborative analytics, including machine learning, across massive data sets.</p>

<p>"Modern connected games offer immense artistic and commercial potential &ndash; but to realize that potential, developers need tools to analyze and act in real-time on the massive amounts of data these games-as-services continuously generate," said <span class="xn-person">James Gwertzman</span>, chief executive officer, PlayFab. "By bringing the Watson Data Platform to our PlayFab developer community, we are democratizing cutting-edge data science &ndash; and allowing developers to make better decisions and drive increased engagement and profitability. Our customers are already delivering top 10 games, and now we're giving them new tools to extend how long they stay in the charts."</p>

<p>PlayFab provides a backend platform with powerful real-time tools and services for operating games post-launch. The PlayFab platform includes player relationship management, tournaments and leaderboards, in-app commerce, content management, and powerful automation tools to reduce player churn and boost engagement and monetization.</p>

<p>Through this new initiative, PlayFab's customers can tap into Watson Data Platform to unlock the power of industry leading machine learning technologies. Built on Apache Spark, IBM Watson Machine Learning intelligently and automatically builds models from structured and unstructured data and open machine learning libraries, while accelerating model deployment into business operations. With Watson Machine Learning, game developers can analyze more data about their players and deploy those learnings directly into their games via PlayFab's platform.</p>

<p>Atari is one of the first publishers to leverage this new partnership between IBM and PlayFab. "Understanding what players experience, and being able to react quickly, has become crucial to success in operating a modern game," said <span class="xn-person">Sylvain Constantin</span>, executive producer for Roller Coaster Tycoon Touch, recently the #1 game on AppStore. "This is why we are so excited to now be collaborating with IBM, through this initiative with PlayFab. The Watson Data Platform takes us to a whole new level of power and capabilities."</p>

<p>"As the mobile gaming industry has really taken off in recent years, there is a tremendous amount of data that needs analysis," said <span class="xn-person">Derek Schoettle</span>, general manager, IBM Watson Data Platform. "IBM Watson Data Platform applies the built-for-data architecture of IBM Cloud and the power of cognitive technology to help game developers unlock insights from their data faster and deploy it quicker to provide new experiences and stickier engagement."</p>

<p>Additionally, Watson Data Platform provides PlayFab developers the ability to accelerate and simplify data ingestion &ndash; potentially up to 43TB per hour (using IBM HTAP with 100 nodes) - then collaborate around the data with a wide range of analytics tools including a variety of machine learning libraries. Watson Data Platform brings together content, data, models, and open source resources from IBM and others, including H2O, RStudio, and Jupyter Notebooks, on Apache Spark in a single, security-rich managed environment.</p>

<p>For more about IBM Watson Data Platform, please visit: <a href="https://ibm.biz/BdsWk7" rel="nofollow" target="_blank">https://ibm.biz/BdsWk7</a>
</p>

<p>InterConnect is IBM's cloud and cognitive conference where more than 20,000 developers, clients and partners are being introduced to the latest advancements in cloud computing through 2,000 sessions, labs and certifications. IBM is positioning both enterprise and startup clients for success with a complete portfolio of cloud services and marquee partnerships, supporting a wide range of applications including: big data, analytics, blockchain and cognitive computing.&nbsp;</p>

<p>For more information, visit: <a href="https://www.ibm.com/cloud-computing/" rel="nofollow" target="_blank">https://www.ibm.com/cloud-computing/</a>. For the IBM InterConnect Press Kit, visit: <a href="http://ibm.biz/IBMInterConnect2017" rel="nofollow" target="_blank">ibm.biz/IBMInterConnect2017</a>. Engage in the conversation through @IBMCloud and #ibminterconnect.&nbsp;</p>

<p>
<b>About PlayFab, Inc.</b>
</p>

<p>Based in <span class="xn-location">Seattle</span>, PlayFab is a backend platform for games, delivering powerful real-time tools and services for LiveOps that help developers boost engagement and make more money. PlayFab currently powers more than 600 games, with more than 45 million players a month, for some of the largest studios and publishers including Capcom, Atari, Bandai Namco, Rovio, and Miniclip. PlayFab offers proven reliability, easy integration, and attractive pricing. PlayFab is backed by Benchmark and Madrona Venture Group. For more information, visit playfab.com.</p>

<p>Media Contacts: <br>
<span class="xn-person">Joseph Gallo</span>
<br>IBM Media Relations <br>917-421-8834 <br>
<a href="mailto:jgallo@us.ibm.com" rel="nofollow" target="_blank">jgallo@us.ibm.com</a>
<br>
<br>
<span class="xn-person">Laurie Thornton</span>
<br>PlayFab, Inc. <br>650-743-6487 <br>
<a href="mailto:laurie@radiatepr.com" rel="nofollow" target="_blank">laurie@radiatepr.com</a>
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<p>SOURCE  IBM</p>

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